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Added 12 mins ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 12 mins ago
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Added 1 hour ago
X
Director SMB Digital Growth - B2B Payments
Xe.com
Canada
- Full-time
Design and optimize inbound lead flows - from content and paid campaigns to qualification and activation.
Added 2 hours ago
M
Associate Director, Clinical Data Management
Merck
Canada
- Full-time
The Associate Director, Data Collection Data Steward, Global Data Management and Standards (GDMS), Global Clinical Data Standards (GCDS) provides program-level oversight of data standards,…
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Added 3 hours ago
Director, Sales & Commercial Effectiveness, Western Canada and Southwestern Ontario
Right Time Group of Companies
Canada
…growth, we are seeking a dynamic, strategic, and results-driven Director, Sales & Commercial Effectiveness, Western Canada and Southwestern Ontario to oversee and enhance the sales…
Added 4 hours ago
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Senior Interior Designer
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Toronto, ON · Greater Toronto Area, Canada
- Full-time
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Director, Total Rewards
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Director, AI Applications Development
iVedha Inc.
Toronto, ON
- Full-time
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Scientist in Immunochemistry
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- Full-time
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Added 5 hours ago
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Energy Services Project Developer
trane technologies
Calgary, AB · AB · Burnaby, BC · ON · Markham, Ontario · Edmonton, Alberta
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Added 6 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 6 hours ago
RA
Director
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Added 6 hours ago
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Xe.com

Director SMB Digital Growth - B2B Payments

Canada

Full-time

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 30, 2026

Original job description

Description

At Xe, we live currencies. Founded in 1993, Xe is a global leader in currency exchange and international money transfers. What began as a simple currency converter has grown into a platform trusted by over 300 million people each year. We provide a comprehensive range of currency services and products, including our real-time exchange rates, Currency Converter, Market Analysis and Currency Data API, supporting 130+ currencies across 190+ countries with quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Backed by Euronet, we process more than $115 billion in global payments annually. Xe is profitable, product-led, and focused on building reliable, user-first tools that make moving money across borders easier for everyone.

Our Principles

At Xe, we value people who take initiative, think big, and follow through. We’re curious by nature and not afraid to ask what if or try something new. Everyone’s voice matters here. We expect people to speak up, bring ideas, and take ownership of their work. We don’t micromanage. We trust each other to make good calls, take responsibility, and move fast when it counts. And we care about community. Not in a vague corporate way, but in the sense that we have each other’s backs, stay open to feedback, and build a culture of trust and real collaboration.

Ambition. We dream big, try things out, and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery.
Responsibility. We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility.
Community. We value a sense of belonging, trusting each other, and encouraging authenticity. We contribute to our community.

The Role. In this role, you’ll be responsible for building and scaling Xe’s SMB acquisition and lifecycle engine. Combining Account-Based Marketing (ABM), digital sales leadership, funnel optimization, and modern go-to-market (GTM) technologies, you will drive scalable customer acquisition, activation, retention, and revenue growth. This is a strategic yet hands-on leadership role, ideal for a commercially driven growth leader who thrives on building scalable acquisition systems, leveraging data and automation, and translating innovative GTM strategies into measurable business results.

Owning the full SMB customer lifecycle - from inbound lead generation and qualification to activation, retention, and upsell.
Managing a digital sales team (1 BDM and 2 SDRs).
Using smart sales tech, intent data, and personalization at scale to improve efficiency and revenue growth.

Growth, Funnel Optimization & ABM

Lead the SMB digital growth strategy, focusing on Account-Based Marketing (ABM) and high-intent inbound sales.
Design and optimize inbound lead flows - from content and paid campaigns to qualification and activation.
Build and execute personalized outbound and inbound workflows using modern GTM tools (e.g., Instantly.ai, Clay, RB2B, Vector, HeyReach.io, Findymail, Trigify.io, ChatGPT).
Develop ABM campaigns that integrate ads, website intent data, and outbound engagement to improve relevance and timing precision.
Own the SMB funnel from lead to first transaction - optimizing conversion, activation, and LTV through testing and experimentation.
Partner with Marketing and Product teams to enhance onboarding UX and reduce friction for new SMB customers.

Strategy & Execution

Define and track SMB KPIs: acquisition, activation, ARPU, churn, NPS, and inbound/outbound ROI.
Align tightly with marketing to ensure lead quality, content alignment, and campaign targeting.
Collaborate with analytics to identify performance levers and test new acquisition hypotheses.
Feed SMB insights into the product and growth roadmap to influence future innovation.
Foster a culture of experimentation, learning, and customer-centric growth.

Digital Sales Leadership

Manage the SMB digital sales team (BDM + SDRs) and align them around a hybrid inbound + account-based outbound model.
Implement smart outbound systems using signals, lead scoring, and automation to prioritize outreach.
Build scalable playbooks for lead nurturing, personalization, and cross-channel engagement.
Create repeatable, measurable sales workflows that balance automation and human connection.

What You’ll Bring

You have 5–8+ years of experience in B2B growth, digital sales, demand generation, revenue growth, or go-to-market roles, preferably within fintech, SaaS, financial services, or other digitally driven B2B environments.
You also have 2+ years of people management experience, including direct leadership of SDRs, BDRs, BDMs, or digital sales teams, with demonstrated success in coaching, performance management, and revenue delivery.
You bring a proven track record of scaling B2B inbound lead generation and optimizing sales funnels to improve lead qualification, conversion, customer activation, and revenue growth.
You have proven experience developing and executing Account-Based Marketing (ABM) and targeted outbound sales strategies, leveraging customer segmentation, intent data, personalized outreach, and multichannel engagement to generate qualified pipeline.
Demonstrated ability to build, manage, and optimize B2B acquisition funnels, from lead generation and qualification through conversion, activation, and revenue generation.
Hands-on experience with modern GTM technology, sales automation, and prospecting tools, such as Clay, Instantly.ai, RB2B, HeyReach, Apollo, or comparable platforms.
Strong analytical capabilities, including experience measuring and improving conversion rates, customer acquisition cost (CAC), customer lifetime value (LTV), activation, retention, and campaign ROI.
Experience implementing lead scoring, automated workflows, CRM integrations, and personalized sales engagement sequences to improve sales productivity and conversion.
Strong leadership experience managing cross-functional sales or growth teams. Proven ability to partner cross-functionally with Marketing, Product, Sales, and Analytics teams to execute growth initiatives and improve customer experiences.
Excellent communicator who thrives in fast-paced, collaborative environments. Strong commercial acumen, with the ability to translate customer insights and performance data into measurable revenue growth.
Entrepreneurial, curious, and motivated by measurable impact. A hands-on, entrepreneurial mindset, with demonstrated success testing new growth strategies, building scalable processes, and operating in fast-paced environments.

Preferred

Background in fintech, payments, FX or cross-border money movement.
Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
Experience building sales playbooks and scaling an inbound plus outbound hybrid model.
Familiarity with product-led growth or improving digital onboarding flows.

Why Xe

Global brand with 100M+ monthly users and a fast-growing B2B business.
Opportunity to build a cutting-edge inbound and ABM engine from the ground up.
Collaborative, innovative, and customer-first culture.

Perks & Benefits (Canada)

Competitive salary and incentive.
Vacation+ personal days + day off for your birthday + sick time + holidays
Volunteering day for a charity of your choice
Healthcare
Life & Disability insurance
Plumm Mental Health and Wellbeing
Matched employer RRSP contribution (subject to limits)
Discounted Euronet Employee Share Purchase Plan (ESPP)
A chance to grow your career in a mission-driven global company.

Why Join Us? You'll be part of a fast-moving team where your contributions directly impact growth. We invest in our people with tools, mentorship, and opportunities to level up fast-whether that's moving into closing roles or leadership paths. You'll also play a key role in shaping how we go to market in the competitive payments space, using real insights and industry benchmarks to stay ahead of the curve.

Xe offers a competitive salary and benefits package. Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, Xe offers a wide range of best-in-class, comprehensive and inclusive employee benefits for this role, including healthcare, dental and vision benefits, retirement plan, paid vacation/sick leave and more.

Xe values diversity and is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal opportunities to all employees and applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. At Xe, we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us at recruitment@xe.com. The position responsibilities outlined above are intended to define the general scope and requirements for performing this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.

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More about this job

Responsibilities

Lead and scale Xe’s SMB acquisition and customer lifecycle strategy, managing the digital sales team and optimizing the funnel from lead generation through activation, retention, and upsell. Develop ABM and inbound/outbound programs using data, automation, and experimentation, while partnering with Marketing, Product, and Analytics to improve growth and customer experience.

Requirements

Candidates should have 5–8+ years of experience in B2B growth, digital sales, demand generation, revenue growth, or go-to-market roles, plus at least 2 years of people management experience. They should demonstrate success with ABM, acquisition funnels, sales automation and prospecting tools, performance analytics, and cross-functional growth initiatives; fintech or payments experience is preferred.

Skills

B2B Growth
Digital Sales Leadership
Account-Based Marketing
Demand Generation
Funnel Optimization
Inbound Lead Generation
Outbound Sales
Customer Acquisition
Customer Lifecycle Management
Sales Automation
Lead Scoring
Intent Data
Personalization
Data Analysis
Cross-Functional Collaboration
People Management

Benefits

Competitive Salary and Incentive
Vacation and Personal Days
Birthday Day Off
Sick Leave
Holidays
Healthcare
Life and Disability Insurance
Mental Health and Wellbeing Support
Employee Share Purchase Plan
Dental and Vision Benefits
Retirement Plan

Visa sponsorship

Not detected in the job text

Keywords

SMB
B2B Payments
Fintech
Foreign Exchange
Cross-Border Payments
Account-Based Marketing
Demand Generation
Inbound Sales
Outbound Sales
Go-to-Market Strategy
Customer Acquisition
Customer Activation
Customer Retention
Customer Lifetime Value
Average Revenue Per User
Customer Acquisition Cost
Lead Scoring
Intent Data
Sales Automation
Personalization
Funnel Optimization
Conversion Rate Optimization
Campaign ROI
Clay
Instantly.ai
RB2B
HeyReach
Apollo
HubSpot
Salesforce

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