Company Description
Y Media Group is Canada’s largest and leading ethnic media house, dedicated to serving the diverse South Asian community for over 25 years. The company specializes in content, branding, and sales, reaching a target demographic of 3.3 million individuals nationwide and more than 2.2 million in the Greater Toronto Area.
Y Media Group operates across print, radio, television, and digital platforms, including Midweek Newspaper, Radio Y, Channel Y, and SouthAsianDaily.com. The organization also hosts the Y Media Awards, celebrating outstanding achievements and contributions across various fields.
Guided by a mission to bridge cultures and empower communities, Y Media Group offers brands an unparalleled platform to connect with South Asian audiences across Canada.
Role Description
The Assistant and Sales Associate is a full-time, on-site role based in Mississauga, ON. The successful candidate will report directly to the Head of Partnerships and Government Relations and will provide day-to-day support across corporate partnerships, government relations, sales, and business development activities.
The role will assist with client and partner outreach, preparation of proposals and presentations, and coordination of follow-ups across Y Media Group’s print, radio, television, and digital platforms. The individual will help maintain client and prospect records, schedule meetings, track outreach and follow-up activities, and support account management to ensure timely and professional communication.
The Assistant and Sales Associate will also provide administrative and coordination support to the Head of Partnerships and Government Relations, including organizing documents, managing correspondence and inquiries, conducting basic research, and assisting with internal coordination between sales, marketing, content, and other teams.
The role may also involve attending community events, corporate functions, government-related engagements, and industry events alongside the Head of Partnerships and Government Relations and other members of the Y Media Group team to support relationship-building, business development, and the promotion of Y Media Group’s services.
Qualifications
* Strong communication and interpersonal skills, with the ability to engage professionally with clients, partners, government stakeholders, and internal teams.
* Basic sales and customer service skills, including experience with lead follow-up, relationship-building, and handling client inquiries.
* Strong organizational and administrative skills to manage schedules, documentation, follow-ups, and day-to-day tasks efficiently.
* Comfort working with digital tools and office software, including email, spreadsheets, CRM systems, and contact databases.
* Ability to work on-site in Mississauga, ON, with a proactive, detail-oriented, professional, and collaborative approach.
* Familiarity with or interest in media, marketing, corporate partnerships, government relations, or community engagement, particularly within the South Asian diaspora, is an asset.
* Previous experience in sales support, administration, business development, or media-related roles is an advantage.
