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YMCA BC

Director, Marketing Campaigns and Performance

New Westminster, BC, Canada

Pay: Salary: $98,000-$106,000 annually
Job type: Full-time
Apply by: Oct 12, 2026
Working hours: 35 hours per week
Posting language: English
Posted: Oct 1, 2026

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Original job description

Date Posted: October 1^st 2026

Position Title: Director, Marketing Campaigns and Performance

Location: 10-620 Royal Ave, New Westminster, BC (Hybrid)

Term: Full-Time, Permanent

Hours: 35 hours per week

Start Date: As soon as possible

Salary: $98,000-$106,000 annually

Reports To: Vice President, Marketing and Strategic Partnerships

Benefits:

Competitive vacation and paid sick time
Access to YMCA gym facilities at locations where we maintain physical sites + Y@Home
Generous employer-matched pension plan**
Eligibility for Extended Medical and Dental Benefits**
Training and Professional Development Opportunities
Extensive Employee assistance program
Reduced childcare rates and priority placement for YMCA Staff
Be part of a charitable organization that positively impacts the community

**Some benefits may vary based on employment terms

Nature & Scope:

Reporting to the Vice President, Marketing and Strategic Partnerships, the Director, Marketing Campaigns and Performance provides strategic leadership for YMCA BC's marketing campaigns, with a primary focus on Health, Fitness & Aquatics and Philanthropy. The role is accountable for developing and executing integrated marketing strategies that drive membership growth, program participation, fundraising success, and brand awareness while ensuring alignment with organizational priorities and measurable business outcomes.

The Director leads a team of marketing professionals and oversees campaign planning, project management, performance marketing, and analytics functions. Working closely with internal and external partners, the position establishes consistent campaign management processes, optimizes digital marketing investments, and uses data-driven insights to continuously improve marketing effectiveness across the organization.

Major Responsibilities: - in this position, you will:

Lead the strategic planning, development, execution, and evaluation of YMCA BC's priority marketing campaigns, with a primary focus on the Health, Fitness & Aquatics and Philanthropy portfolios, ensuring campaigns align with organizational goals and deliver measurable results.
Build and champion a consistent organizational approach to marketing campaign planning and project management across all portfolios, establishing tools, processes, governance, status reporting, and campaign review practices that improve cross-functional coordination and execution.
Optimize YMCA BC's digital marketing and paid media investments across channels by leveraging performance data, audience insights, and business priorities to maximize return on investment, engagement, lead generation, and conversion outcomes.
Oversee end-to-end campaign management for priority portfolios, guiding campaigns from discovery and strategic planning through creative development, implementation, launch, monitoring, and post-campaign analysis.
Measure and evaluate campaign performance against both marketing metrics and business objectives, including audience reach, engagement, lead generation, membership targets, retention, revenue growth, participation levels, and fundraising outcomes, translating findings into actionable recommendations and continuous improvement strategies.
Lead, coach, and develop a team of campaign-focused Marketing Managers and a Performance Marketing & Analytics Lead, fostering accountability, collaboration, strong project management discipline, and high-performance execution from planning through delivery.
Facilitate regular marketing alignment and planning meetings with portfolio leaders and key stakeholders to identify priorities, assess emerging needs, and recommend adjustments to marketing strategies, resources, and investment to support organizational objectives.
Partner with internal stakeholders and external vendors to ensure marketing campaigns are integrated, audience-focused, delivered on schedule and budget, and aligned with YMCA BC's brand standards and strategic priorities.

Qualification: -you bring:

Bachelor’s degree in marketing, communications, business, or a related field.
7–10 years of progressive experience in campaign and digital marketing, including agency/account management or complex in-house marketing environments.
2–3 years of leadership experience, with a proven ability to coach teams, manage projects, and drive results.
Demonstrated success leading multi-channel marketing campaigns from strategy and planning through execution, optimization, and performance reporting.
Strong project management skills, including the ability to establish campaign planning processes, manage competing priorities, coordinate cross-functional stakeholders, and deliver multiple initiatives on time and within budget.
Strong expertise in digital marketing, paid media management, web analytics, audience segmentation, and data-driven decision-making.
Proven ability to build processes, prioritize competing initiatives, allocate resources effectively, and influence senior stakeholders in a complex organization.
Experience within a membership-based, participation-driven, nonprofit, charitable, or fundraising environment is considered an asset.
Successful candidate will be required to provide 3 satisfactory references
Successful candidates will be required to provide a current and satisfactory Criminal Record check with a Vulnerable sector search issued no later than six (6) months preceding the start date.

About YMCA BC:

By igniting belonging and championing health equity, YMCA BC strengthens the foundations of community. With over 3,000 employees and volunteers, YMCA BC serves 150,000 individuals of all ages, backgrounds and abilities across hundreds of service locations, from the Sunshine Coast to Fort St. John.

As a charity, YMCA BC promotes equitable access to healthier outcomes by providing vital programs and services to help address many of our communities' most pressing social issues, including health and wellness, affordable child care and camps, mental health, employment services and community health.

We believe there is potential inside all of us and envision vibrant, healthy and inclusive communities for all.

YMCA BC is firmly committed to equity, diversity, inclusion, and belonging (EDIB). By taking an intersectional approach to our programs and services, the YMCA is committed to creating spaces and experiences where everyone feels safe, welcome, and like they belong. Learn more at ymcabc.ca.

Application Process-ready to make a difference?

We invite you to apply today and find your WHY!

Internal Applicants: Please apply online to this position through the ADP Workforce Now Career Centre. (Myself/Talent/Career Centre)

Application Deadline: October 12^th, 2026

Please include any and all relevant certifications in your online application.

You will receive an automated notification to confirm receipt of your application.

If short-listed for a position: We will contact, you to move forward to the next step.
If not selected for a specific posting: Continue applying for future positions matching your qualifications and interests.

Note: Depending on the role, we may need to provide preference to internal applicants first. We treat each competition independently and encourage you to keep applying should your experience and qualification be a match for the role.

Does this role sound like a great fit, but you don’t meet every requirement? At YMCA BC, we understand that qualifications and experiences vary. If this opportunity interests you, we encourage you to apply - even if your background doesn’t perfectly match every qualification.

YMCA BC is committed to creating an inclusive, accessible environment where all members of our community feel valued, respected, and supported. We encourage applications from the diverse communities in which we live and serve, including but not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. We have established policies, procedures, and practices to meet accessibility standards throughout the hiring process. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People Services department.

Thank you for your interest and application.

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More about this job

Responsibilities

Lead the strategy, planning, execution, and evaluation of priority marketing campaigns, particularly for Health, Fitness & Aquatics and Philanthropy, while improving campaign processes and optimizing digital and paid media investments. Manage and develop the campaign and performance marketing team, coordinate with stakeholders and vendors, and use performance data to improve results against organizational and business objectives.

Requirements

Requires a bachelor’s degree in marketing, communications, business, or a related field; 7–10 years of progressive campaign and digital marketing experience; and 2–3 years of leadership experience. Candidates should have demonstrated multi-channel campaign leadership, strong project management and digital analytics expertise, and the ability to manage resources and influence stakeholders; nonprofit, membership-based, or fundraising experience is an asset.

Skills

Marketing Campaign Strategy
Digital Marketing
Paid Media Management
Campaign Management
Performance Marketing
Web Analytics
Audience Segmentation
Data-Driven Decision-Making
Project Management
Team Leadership
Coaching and Development
Cross-Functional Collaboration
Stakeholder Management
Budget Management
Fundraising Marketing

Benefits

Competitive Vacation
Paid Sick Time
Access to YMCA Gym Facilities
Y@Home
Employer-Matched Pension Plan
Extended Medical Benefits
Dental Benefits
Training and Professional Development
Employee Assistance Program
Reduced Childcare Rates
Priority Childcare Placement

Visa sponsorship

Not detected in the job text

Keywords

Integrated Marketing
Marketing Campaigns
Health, Fitness & Aquatics
Philanthropy
Digital Marketing
Paid Media
Performance Marketing
Web Analytics
Audience Insights
Audience Segmentation
Campaign Planning
Project Management
Campaign Governance
Status Reporting
Campaign Review
Lead Generation
Conversion Optimization
Membership Growth
Retention
Fundraising
Revenue Growth
Performance Reporting
Return on Investment
Cross-Functional Coordination
Vendor Management
Brand Standards
Nonprofit Organizations
Charitable Organizations
Criminal Record Check
Vulnerable Sector Search

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