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Added 1 min ago
J
Manager of Projects (MOP)
Jacobs
AB · Edmonton, AB
- $168,600 to $221,325 USD / year
- Full-time
Support the development and delivery of services for private developers, including competitive transmission and related power infrastructure projects. Support the development, review, and…
Added 1 min ago
NS
Healthcare Support Worker - Gynaecology - B3
NHS Scotland
NS · Cape Breton, NS
- Full-time
…deliver acute hospital, primary, community and mental health services to a population of over 1.15 million people, and to a wider population of 2.2 million when regional and national…
Added 1 min ago
NA
Healthcare Support Worker - Gynaecology - B3
NHS Ayrshire & Arran
NS · Cape Breton, NS
- Full-time
…deliver acute hospital, primary, community and mental health services to a population of over 1.15 million people, and to a wider population of 2.2 million when regional and national…
Added 1 min ago
2I
Senior Business Architect
2iSolutions Inc.
Toronto, ON
- Contract
Our Toronto-based client is hiring a Senior Business Architect for an 11-month onsite contract opportunity.
Added 1 min ago
AE
Building Mechanical Engineer (Intermediate/Senior)
Associated Engineering
Calgary, AB
- Full-time
You will have experience in a range of market sectors which could include the following: government and emergency services, water and wastewater facilities, education, sport and recreation.…
Added 1 min ago
OI
Farm & Commercial Broker
Orbit Insurance Services
Wetaskiwin, AB
- Full-time
Reporting to the Senior Manager, Farm & Commercial, the Farm & Commercial Broker is responsible for offering insurance solutions for a portfolio of farm and commercial properties across…
Added 1 min ago
DG
Senior Accountant
DCM Group Inc.
Sherwood Park, AB
- Full-time
…solutions in construction, maintenance, turnaround, and engineering services across industrial and commercial sectors. With a strong presence across Canada and internationally, we’re known…
Added 1 min ago
G
GUCCI Manager of Client Engagement, Canada
Gucci
Toronto, ON
- Full-time
The Manager of Client Engagement, Canada, will lead planning and implementation of retail client development strategies across directly operated stores (DOS) and outlet locations that drive…
Added 1 min ago
SI
Product Manager - Digital Products (Telematics & Innovation)
Skyjack Inc.
Guelph, ON
- Full-time
Develop and deliver product demonstrations and training for Elevate and related digital services.
Added 1 min ago
CI
Senior Technology Architect - Contract
Compugen Inc
Toronto, ON
- Contract
We are seeking a Senior Technology Architect to lead the design, development, implementation, and management of technical architectures within a large, distributed, cross-platform…
Added 1 min ago
DW
Business Development Representative
DDS Wireless
Vancouver, BC
- Full-time
…technology solutions. We develop innovative SaaS products, services, and wireless hardware for the school bus, transit, and taxi markets, as well as our market-agnostic Scheduled Routes…
Added 1 min ago
JH
Manager, Workforce Development
John Howard Society of Victoria
Victoria, BC
- Full-time
John Howard Society of Victoria is seeking a passionate, innovative, and results-driven Manager, Workforce Development to lead our employment and workforce development services.
Added 2 mins ago
CI
Administrative Support Specialist
Colliers International
Toronto, ON
- Full-time
As one of Canada’s leading commercial real estate services firms, we are driven by our mission to accelerate success for our people, clients, and communities.
Added 2 mins ago
SO
Sr. Software Engineer
Spirit Omega Inc.
Remote, Canada
- $77 to $85 CAD / hour
- Contract
- Remote
Our client is seeking a highly experienced Senior MuleSoft Developer to support a large-scale enterprise learning platform transformation and migration program. This role will lead the…
Added 2 mins ago
Senior Finance Analyst - Energy Construction
Kiewit
Calgary, AB
…advisor to both operations managers and executive management. The Senior Financial Analyst position requires strong leadership skills, relentless ambition for continuous improvement, and…
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Customer Experience Lead - Place D'Orleans, On
Scotiabank
Orleans, ON
Lead and manage your team of Customer Experience Associates and Senior Customer Experience Associates
Added 2 mins ago
Senior Regional Insurance Manager, Omni Channel Distribution, Ontario
Scotiabank
Hamilton, ON
Work closely with a national team of Senior Regional Insurance Managers to achieve business objectives and drive consistent execution across regions.
Added 2 mins ago
Wealth Management - ScotiaMcLeod Internship/Co-op - Winter 2027 - Montreal
Scotiabank
Montreal, QC
…directly with an Advisor(s) and team members supporting business development activities, day-to-day administration and other special projects and initiatives as assigned. The successful…
Added 2 mins ago
Assistant Vice-President, Corporate Properties & Workplace Services
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
We are looking for an Assistant Vice-President, Corporate Properties & Workplace Services.
Added 2 mins ago
Senior Consultant - Risk, Process & Controls - French Bilingual
EY
Montreal, QC
Our Risk, Process & Controls team provides comprehensive risk services that help Organizations enhance their risk management, internal controls and internal audit functions. As a Senior…
Added 2 mins ago
Team Lead/Senior Investigator
Government of Alberta
AB
Employment and Financial Services (EFS) Division is responsible for policy and legislative development and delivery of employment and income services including contracted employment…
Added 2 mins ago
B
Manager, Architecture & Design (Enterprise Architect)
BDO
AB · Winnipeg, MB · Halifax, NS · Calgary, AB
- Full-time
We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
Added 17 mins ago
Senior Specialist, Software Engineering (Middleware Azure)
CMHC - SCHL
Toronto, ON · Ottawa, ON · Montreal, QC
We are looking for an experienced Azure Developer to design, build, and support cloud native integrations and applications that power our enterprise platforms. The ideal candidate has…
Added 17 mins ago
RB
Senior Director, ALM Research & Analytics
Royal Bank of Canada
Toronto, ON
- Full-time
Lead RBC Corporate Treasury's quantitative ALM methodology development, modelling, research and analytics, focusing on interest rate risk measurement and management. Lead development of…
Added 17 mins ago
TC
Network and Infrastructure Manager
The Corporation of The City of Victoria
Victoria, BC
- Other
…level agreement with business units; coordinating the ongoing development and maintenance of infrastructure systems; providing technical advice and preparing reports and recommendations to…

YMCA BC

Director, Marketing Campaigns and Performance

New Westminster, BC, Canada

Salary: $98,000-$106,000 annually · Full-time

Apply About employer

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Job details

Pay: Salary: $98,000-$106,000 annually
Job type: Full-time
Apply by: Oct 16, 2026
Working hours: 35 hours per week
Posting language: English
Posted: Oct 5, 2026

Original job description

Date Posted: October 5th 2026

Position Title: Director, Marketing Campaigns and Performance

Location: 10-620 Royal Ave, New Westminster, BC (Hybrid)

Term: Full-Time, Permanent

Hours: 35 hours per week

Start Date: As soon as possible

Salary: $98,000-$106,000 annually

Reports To: Vice President, Marketing and Strategic Partnerships

Benefits:

Competitive vacation and paid sick time
Access to YMCA gym facilities at locations where we maintain physical sites + Y@Home
Generous employer-matched pension plan**
Eligibility for Extended Medical and Dental Benefits**
Training and Professional Development Opportunities
Extensive Employee assistance program
Reduced childcare rates and priority placement for YMCA Staff
Be part of a charitable organization that positively impacts the community

**Some benefits may vary based on employment terms

Nature & Scope:

Reporting to the Vice President, Marketing and Strategic Partnerships, the Director, Marketing Campaigns and Performance provides strategic leadership for YMCA BC's marketing campaigns, with a primary focus on the organization's priority portfolios. The role is accountable for developing and executing integrated marketing strategies that drive membership growth, program participation, fundraising success, and brand awareness while ensuring alignment with organizational priorities and measurable business outcomes.

The Director leads a team of marketing professionals and oversees campaign planning, project management, performance marketing, and analytics functions. Working closely with internal and external partners, the position establishes consistent campaign management processes, optimizes digital marketing investments, and uses data-driven insights to continuously improve marketing effectiveness across the organization.

Major Responsibilities: - in this position, you will:

Lead the strategic planning, development, execution, and evaluation of YMCA BC's priority marketing campaigns, with a primary focus on the organization's priority portfolios, ensuring campaigns align with organizational goals and deliver measurable results.
Build and champion a consistent organizational approach to marketing campaign planning and project management across all portfolios, establishing tools, processes, governance, status reporting, and campaign review practices that improve cross-functional coordination and execution.
Optimize YMCA BC's digital marketing and paid media investments across channels by leveraging performance data, audience insights, and business priorities to maximize return on investment, engagement, lead generation, and conversion outcomes.
Oversee end-to-end campaign management for priority portfolios, guiding campaigns from discovery and strategic planning through creative development, implementation, launch, monitoring, and post-campaign analysis.
Measure and evaluate campaign performance against both marketing metrics and business objectives, including audience reach, engagement, lead generation, membership targets, retention, revenue growth, participation levels, and fundraising outcomes, translating findings into actionable recommendations and continuous improvement strategies.
Lead, coach, and develop a team of campaign-focused Marketing Managers, fostering accountability, collaboration, strong project management discipline, and high-performance execution from planning through delivery.
Facilitate regular marketing alignment and planning meetings with portfolio leaders and key stakeholders to identify priorities, assess emerging needs, and recommend adjustments to marketing strategies, resources, and investment to support organizational objectives.
Partner with internal stakeholders and external vendors to ensure marketing campaigns are integrated, audience-focused, delivered on schedule and budget, and aligned with YMCA BC's brand standards and strategic priorities.

Qualification: -you bring:

Bachelor’s degree in marketing, communications, business, or a related field.
7–10 years of progressive experience in campaign and digital marketing, including agency/account management or complex in-house marketing environments.
2–3 years of leadership experience, with a proven ability to coach teams, manage projects, and drive results.
Demonstrated success leading multi-channel marketing campaigns from strategy and planning through execution, optimization, and performance reporting.
Strong project management skills, including the ability to establish campaign planning processes, manage competing priorities, coordinate cross-functional stakeholders, and deliver multiple initiatives on time and within budget.
Strong expertise in digital marketing, paid media management, web analytics, audience segmentation, and data-driven decision-making.
Proven ability to build processes, prioritize competing initiatives, allocate resources effectively, and influence senior stakeholders in a complex organization.
Experience within a membership-based, participation-driven, nonprofit, charitable, or fundraising environment is considered an asset.
Successful candidate will be required to provide 3 satisfactory references
Successful candidates will be required to provide a current and satisfactory Criminal Record check with a Vulnerable sector search issued no later than six (6) months preceding the start date.

About YMCA BC:

By igniting belonging and championing health equity, YMCA BC strengthens the foundations of community. With over 3,000 employees and volunteers, YMCA BC serves 150,000 individuals of all ages, backgrounds and abilities across hundreds of service locations, from the Sunshine Coast to Fort St. John.

As a charity, YMCA BC promotes equitable access to healthier outcomes by providing vital programs and services to help address many of our communities' most pressing social issues, including health and wellness, affordable child care and camps, mental health, employment services and community health.

We believe there is potential inside all of us and envision vibrant, healthy and inclusive communities for all.

YMCA BC is firmly committed to equity, diversity, inclusion, and belonging (EDIB). By taking an intersectional approach to our programs and services, the YMCA is committed to creating spaces and experiences where everyone feels safe, welcome, and like they belong. Learn more at ymcabc.ca.

Application Process-ready to make a difference?

We invite you to apply today and find your WHY!

Internal Applicants: Please apply online to this position through the ADP Workforce Now Career Centre. (Myself/Talent/Career Centre)

Application Deadline: October 16^th, 2026

Please include any and all relevant certifications in your online application.

You will receive an automated notification to confirm receipt of your application.

If short-listed for a position: We will contact, you to move forward to the next step.
If not selected for a specific posting: Continue applying for future positions matching your qualifications and interests.

Note: Depending on the role, we may need to provide preference to internal applicants first. We treat each competition independently and encourage you to keep applying should your experience and qualification be a match for the role.

Does this role sound like a great fit, but you don’t meet every requirement? At YMCA BC, we understand that qualifications and experiences vary. If this opportunity interests you, we encourage you to apply - even if your background doesn’t perfectly match every qualification.

YMCA BC is committed to creating an inclusive, accessible environment where all members of our community feel valued, respected, and supported. We encourage applications from the diverse communities in which we live and serve, including but not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. We have established policies, procedures, and practices to meet accessibility standards throughout the hiring process. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People Services department.

Thank you for your interest and application.

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More about this job

Responsibilities

Lead the strategy, planning, execution, and evaluation of priority marketing campaigns, optimizing digital and paid media investments to support membership, participation, fundraising, revenue, and brand goals. Manage and develop a team of Marketing Managers, establish consistent campaign processes, coordinate stakeholders and vendors, and use performance data to guide improvements.

Requirements

Requires a bachelor’s degree in marketing, communications, business, or a related field, 7–10 years of progressive campaign and digital marketing experience, and 2–3 years of leadership experience. Candidates should demonstrate success leading multichannel campaigns, managing projects and budgets, using digital marketing and analytics expertise, and influencing stakeholders; nonprofit, membership-based, or fundraising experience is an asset.

Skills

Marketing Campaign Strategy
Digital Marketing
Paid Media Management
Campaign Management
Project Management
Performance Marketing
Web Analytics
Audience Segmentation
Data-Driven Decision-Making
Performance Reporting
Team Leadership
Coaching and Development
Cross-Functional Collaboration
Budget Management
Stakeholder Management
Campaign Optimization

Benefits

Competitive Vacation
Paid Sick Time
YMCA Gym Facilities Access
Y@Home Access
Employer-Matched Pension Plan
Extended Medical Benefits
Dental Benefits
Training and Professional Development
Employee Assistance Program
Reduced Childcare Rates
Priority Childcare Placement

Visa sponsorship

Not detected in the job text

Keywords

Integrated Marketing
Priority Portfolios
Multichannel Campaigns
Digital Marketing
Paid Media
Performance Marketing
Web Analytics
Audience Insights
Audience Segmentation
Campaign Planning
Project Management
Campaign Governance
Status Reporting
Campaign Review
Lead Generation
Conversion Optimization
Membership Growth
Retention
Revenue Growth
Fundraising
Brand Awareness
Performance Measurement
Continuous Improvement
Cross-Functional Coordination
Vendor Management
Budget Management
Nonprofit Organizations
Charitable Organizations
Membership-Based Organizations
YMCA BC

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