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YNCU

Growth & Product Specialist

Kitchener, ON, Canada

Pay: $83,000 to $90,000 USD / year
Job type: Full-time
Apply by: Oct 29, 2026
Posting language: English
Posted: Sep 29, 2026

Apply About employer

Applications open in a new tab.

Original job description

Who We Are

At YNCU, we believe banking should be personal, simple, and focused on helping people thrive. As a member-owned financial institution, we're committed to strengthening the financial well-being of our members, employees, and communities through trusted advice, meaningful relationships, and innovative solutions.

Our team is passionate about creating exceptional experiences while making a positive impact in the communities we serve. We foster a collaborative and inclusive culture where employees are empowered to share ideas, grow their careers, and bring their authentic selves to work.

Guided by the belief that a rising tide lifts all boats, we're building shared prosperity by making banking radically simple and helping our members create stronger financial futures. Join us and be part of a team that's making a difference - one member, one community, and one relationship at a time.

What You’ll Be Doing

We are seeking an analytical, strategic, and creative Growth and Performance Marketing Specialist to spearhead digital customer acquisition and product growth. In this role, you will sit at the intersection of performance marketing, product positioning, and advanced data-driven automation.

You will own our paid search engines, champion organic and AI-driven search (GEO) visibility, and act as a product marketer by uncovering new market opportunities through rigorous competitive and behavioral analysis. Operating within a robust tech stack leveraging HubSpot Marketing Hub and Salesforce, you will design behavior-driven offers and oversee predictive, seasonal campaigns.

Your mission will be to transform deep member insights into hyper-personalized, multi-channel journeys that drive high-intent account acquisition, cross-selling, and long-term financial engagement - all while maintaining strict regulatory compliance.

Paid Search & Performance Marketing

Drive Digital Account Growth: Own the end-to-end strategy, execution, and optimization of paid search (PPC) campaigns across Google and Meta to drive high-intent customer acquisition for core banking products (e.g., chequing/savings accounts, personal loans, GICs, mortgages, and credit cards).
Compliance & Conversion Optimization: Balance high-performance acquisition with strict regulatory compliance, continuously running A/B tests on landing pages, ad copy, and funnels to lower Customer Acquisition Cost (CAC) and maximize deposit/loan growth.

Organic & AI-Optimized Search (GEO)

Financial SEO Excellence: Supporting the SEO lead in activating organic search strategies by identifying high-value financial keywords, optimizing structural web content, and boosting local and organic search visibility for banking services.
AI Search Adaptation (SGE/GEO): Collaborate with our AI & SEO Lead to future-proof digital visibility by adapting search engine optimization strategies for AI-driven search experiences and conversational finance discovery tools.

CRM & Marketing Automation (HubSpot & Salesforce)

Tech Stack Orchestration: Leverage HubSpot Marketing Hub and Salesforce to manage lead data integrity, multi-touch attribution, and seamless lead handoffs from digital channels to retail or commercial banking sales teams.
Automated and AI Lead Nurturing: Build and optimize complex lifecycle workflows and lead scoring models that nurture prospects through multi-step financial decision-making processes.

Hyper-Personalized Journeys & Analytics

Tailored Financial Journeys: Utilize first-party CRM data to design hyper-personalized, multi-channel user journeys that deliver the right product offer based on user behavior, life stage, and financial intent.
KPI & ROI Reporting: Establish robust attribution models and real-time dashboards to track customer lifetime value (LTV), acquisition costs, and funnel conversion rates, presenting actionable insights to executive leadership.

Product Marketing & Market Intelligence

Market & Competitor Discovery: Conduct rigorous competitive analysis and target segment research to uncover whitespace opportunities and unmet customer financial needs beyond existing product lines.
Behavior-Driven Offer Design: Leverage behavioral psychology, customer drivers, and conversion insights to design compelling banking offers, promotions, and product packaging that resonate with specific audience segments.

Predictive Campaigns & Hyper-Personalized Member Understanding

Predictive & Seasonal Campaigns: Oversee the planning and execution of automated seasonal and predictive marketing campaigns designed to anticipate financial milestones and member needs.
Deep Member Personalization: Utilize rich first-party CRM and behavioral data to orchestrate hyper-personalized multi-channel journeys, driving deeper member engagement, cross-selling, and long-term retention.

Social Media and Content Support

Support some social media content research and development, using performance insights to help shape what we create.
Help ensure content aligns with business priorities and YNCU’s brand promise.

This position is for an existing vacancy within our team.

What we are looking for:

Five (5) – seven (7) years of experience in growth marketing, product marketing, or digital marketing - preferably in financial services or a regulated industry.
Demonstrated success building organic growth strategies paired with paid digital acquisition campaigns.
Strong product marketing experience, including segmentation, messaging development, and go-to-market planning.
Proficient with web analytics, SEO tools, and marketing automation/CRM platforms.
Exceptional communication skills with the ability to simplify complex financial products.
Data-driven thinker with strong project management abilities and a test-and-learn mentality.
Must be bondable

Reports to: Manager, Performance Marketing

Job Type: Regular, Full-Time

The compensation offered to the successful applicant for this role will be determined by the candidate’s relevant skills and experience and internal equity. More information about our total rewards package will be available during the hiring process.

What You’ll Love About Working Here

At YNCU, you are more than an employee. You are part of a purpose driven team that strengthens local communities and champions the credit union difference. We believe banking locally matters, and every day our t
eam helps members build stronger financial futures through personalized advice, trusted relationships, and community support.

As a people first organization, we are committed to an environment where employees feel supported, valued, and empowered to grow. Through professional development, wellness initiatives, volunteering, and collaborative team experiences, we invest in our people because they are at the heart of everything we do. Programs like our Good Neighbours Employee Volunteer Program and Monthly Staff Donation Draws give employees a direct voice in supporting the causes that matter most to them and their communities

When you join our team, you become part of a collaborative culture that values authenticity, growth, and making a meaningful impact in the communities we serve. Some benefits that will support you:

Competitive compensation and incentive programs
100% employer-paid health benefits
Wellness benefits and resources to help you thrive both at work and at home, including mental health support, fitness programs, wellness breaks, and mindfulness resources
7% Matching pension plan
Paid vacation and personal days
Ongoing learning, training, and development opportunities
A free banking account and preferred employee rates on lending and investment products
Recognition and community engagement programs
Paid volunteer opportunities and community involvement initiatives
Professional development and certification reimbursement

Employer Awards and Recognitions

Certified B Corporation® organization committed to social and environmental impact
2025 Southwestern Ontario’s Top Employers
Waterloo Area’s Top Employers 2025
The Career Directory 2025: Canada’s Best Employers for Recent Graduates
2025 Canada’s Healthy Workplace Month Great Employer
Ontario Living Wage Network

Check out our current openings at https://jobs.dayforcehcm.com/yncu/CANDIDATEPORTAL

YNCU strives to be a diverse workplace reflective of the communities that we live in. We are committed to a diverse workforce and invite everyone to apply. YNCU makes hiring decisions solely on qualifications, merit, and business needs at the time.

YNCU is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, gender, religion, sexual orientation, national origin, disability, pregnancy, or any other protected characteristic as outlined by national, provincial, or municipal laws. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, and training.

Your Neighbourhood Credit Union will provide accommodations for persons with disabilities, where needed, to support their participation in our recruitment process. Please contact Human Resources at careers@yncu.com.

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More about this job

Responsibilities

Lead paid search and digital acquisition, improve organic and AI-driven search visibility, and use HubSpot and Salesforce to build automated, personalized customer journeys. Analyze market and member behavior to identify product opportunities, optimize campaigns and offers, and report on acquisition, conversion, and customer lifetime value while maintaining regulatory compliance.

Requirements

The role requires five to seven years of experience in growth, product, or digital marketing, preferably in financial services or another regulated industry, with demonstrated success in organic growth and paid acquisition. Candidates should have product marketing, segmentation, messaging, analytics, SEO, and CRM automation experience, along with strong communication, project management, and testing skills; they must also be bondable.

Skills

Growth Marketing
Product Marketing
Digital Marketing
Paid Search Advertising
Search Engine Optimization
Generative Engine Optimization
Marketing Automation
HubSpot Marketing Hub
Salesforce
Data Analytics
Marketing Attribution
Customer Segmentation
Competitive Analysis
Campaign Management
A/B Testing

Benefits

Competitive Compensation And Incentive Programs
Employer-Paid Health Benefits
Wellness Benefits And Resources
Mental Health Support
Fitness Programs
Wellness Breaks
Mindfulness Resources
7% Matching Pension Plan
Paid Vacation And Personal Days
Learning, Training, And Development Opportunities
Free Banking Account
Preferred Employee Rates On Lending And Investment Products
Recognition And Community Engagement Programs
Paid Volunteer Opportunities
Professional Development And Certification Reimbursement

Visa sponsorship

Not detected in the job text

Keywords

Google Ads
Meta Ads
PPC
SEO
Generative Engine Optimization
AI-Driven Search
HubSpot Marketing Hub
Salesforce
CRM
Marketing Automation
Lead Scoring
Multi-Touch Attribution
First-Party Data
Customer Acquisition Cost
Customer Lifetime Value
Conversion Rate Optimization
A/B Testing
Financial Services
Regulatory Compliance
Product Positioning
Market Research
Competitive Analysis
Customer Segmentation
Lifecycle Marketing
Predictive Campaigns
Seasonal Campaigns
Cross-Selling
Personalized Customer Journeys
Performance Marketing
KPI Reporting

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