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Added 13 hours ago
H
IT Project Manager
HrBrain
Featured · Posted directly by employer
Waterloo, ON
- $70 CAD / hour
- Contract
Coordinate and monitor vendor and partner deliverables, including commitments associated with contracts and statements of work.
Added just now
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Project Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Contract
Strategic planning: Develop project objectives, timelines, and operational strategies, coordinate strategic planning and monitor progress toward project milestones.
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Accounts Receivable Analyst
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Monitor aged accounts receivable and proactively follow up on outstanding balances,
Added just now
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Clinical Trial Financial Control Analyst, Oncology Portfolio
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Reconcile billed revenue against cash received and monitor outstanding balances, delayed or missing sponsor payments and collection risks.
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RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Monitor recruitment performance against study targets and support sites in identifying and resolving recruitment barriers.
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Brantford, ON
- $70,000 to $95,000 CAD / year
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Monitor inventory, supply shortages, and service level performance, implementing solutions as needed.
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Clinical Research Coordinator - CIM (Oncology)
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Collaborates with the Study Monitor, Quality Assurance and Phase 1 Team,
Added 30 mins ago
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Consultant ou consultante Azure DevOps
Alithya
ON · Ontario, Canada
- Full-time
Monitor cloud environments, troubleshoot incidents, and perform root cause analysis;
Added 1 hour ago
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…Account Manager will coordinate campaign setup and execution, monitor performance, and provide regular reporting and insights to advertisers and venues. They will collaborate closely with…
Added 1 hour ago
RM
Manager - Diagnostic Imaging
Ross Memorial Hospital
Kawartha Lakes, ON · Lindsay, ON
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Develop, implement, monitor, and evaluate departmental policies, procedures, workflows, and service delivery models to support operational excellence and evidence-based practice.
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Brantford, ON
- Full-time
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Added 1 hour ago
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Brantford, ON
- Full-time
Monitor the Communications email inbox, respond to requests and share inquiries with appropriate point people.
Added 2 hours ago
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Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
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Added 2 hours ago
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Supervisor, Letter Carrier, Weekend - Relief
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S M Software Solutions Inc
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RQ11857 – Systems Administrator/Operations Support Specialist – Senior
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Monitor computer workload trends and make adjustments to ensure optimum utilization of computer resources.
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ZenaTech Inc.

Industry Marketing Specialist

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 6, 2026
Experience: 3-5 years of B2B marketing experience.
Posting language: English
Posted: Nov 6, 2026

Original job description

About Us:

ZenaTech (Nasdaq: ZENA | FSE: 49Q) is a technology company specializing in AI drones,

Drone-as-a-Service (DaaS), enterprise SaaS, and quantum computing solutions for mission

critical business applications. Since 2017, the company has leveraged its software

development expertise and expanded its drone design and manufacturing capabilities

through ZenaDrone to innovate and enhance customer inspection, monitoring, safety,

security, compliance, and surveying processes.

This position in on site 5 days a week and is not offer hybrid or remote

Position Summary

The Industry Marketing Specialist is responsible for developing and executing go-to-market strategies for assigned industry verticals, including Mining, Construction, Infrastructure, Utilities, Energy, Environmental Services, or Government and other penetrating industry verticals.

This role combines market research, positioning, campaign planning, content strategy, sales enablement, and customer insights to drive pipeline growth and market penetration within targeted industries. The Industry Marketing Specialist serves as the internal subject matter expert on market trends, customer challenges, competitive dynamics, and industry-specific opportunities.

The successful candidate will work closely with sales teams, regional marketing managers, demand generation, content teams, and operational leaders to create compelling industry-focused marketing programs that generate awareness, leads, and revenue.

Key Responsibilities

Industry Expertise & Market Intelligence

Become the organization's expert on assigned industry verticals.

Responsibilities

Develop deep knowledge of industry trends, regulations, economic drivers, and emerging opportunities.
Conduct market/customer research and competitive analysis.
Monitor competitor positioning, messaging, campaigns, and market activity.
Identify customer pain points and emerging industry challenges.
Maintain industry-specific buyer personas.
Track market shifts and provide recommendations to leadership.

Industry Positioning & Messaging

Create compelling messaging that resonates with decision makers within target industries.

Responsibilities

Develop vertical-specific value propositions.
Translate drone, survey, geospatial, and inspection capabilities into business outcomes.
Create messaging frameworks for key audiences.
Ensure industry terminology and language are reflected in marketing materials.
Align messaging across website, campaigns, collateral, and sales tools.

Campaign Development

Develop industry-focused campaigns that support pipeline growth.

Responsibilities

Plan and execute marketing programs tailored to target industries.
Collaborate with the demand generation team on integrated campaigns.
Support account-based marketing initiatives.
Develop targeted nurture streams and content journeys.
Coordinate regional adaptations of global campaigns.

Campaign Channels

Social media
Email marketing
Website
Webinars
Industry publications
Trade associations
Events and conferences
Thought leadership programs

Content Strategy & Thought Leadership

Drive the development of high-quality industry content.

Responsibilities

Identify content gaps within assigned industries.
Partner with writers and offshore content teams.
Ensure content quality and industry relevance.
Develop thought leadership topics.
Source customer success stories and case studies.
Create industry playbooks and guides.

Sales Enablement

Support revenue teams with industry-focused materials and insights.

Responsibilities

Partner closely with sales leadership.
Create industry-specific sales presentations.
Develop battle cards and competitive positioning guides.
Support strategic account planning.
Assist sales teams with key opportunities.
Deliver training on market trends and industry messaging.

Deliverables

Sales playbooks
Industry presentations
Competitive battle cards
Opportunity-specific support materials

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.
Relevant industry certifications considered an asset.
3-5 years of B2B marketing experience.
Experience marketing to technical or industrial audiences.
Experience developing industry-specific marketing programs.
Strong understanding of content marketing and lead generation.

Preferred

Experience in: surveying, geospatial services, construction technology, mining, drone technology

Artificial Intelligence

We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made, by a member of our hiring team.

“We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status.”

This posting is for an existing vacancy.

Apply About employer

More about this job

Responsibilities

Develop industry-specific go-to-market strategies, messaging, campaigns, and content to increase awareness, generate leads, and grow pipeline in assigned verticals. Research industry trends, customer needs, and competitors, and equip sales teams with tailored presentations, playbooks, competitive guides, and opportunity support.

Requirements

A bachelor's degree in Marketing, Business, Communications, or a related field is required, along with 3–5 years of B2B marketing experience. Candidates should have experience marketing to technical or industrial audiences, developing industry-specific programs, and working with content marketing and lead generation; experience in surveying, geospatial services, construction technology, mining, or drone technology is preferred.

Skills

B2B Marketing
Market Research
Competitive Analysis
Industry Marketing
Go-to-Market Strategy
Positioning and Messaging
Campaign Planning
Content Marketing
Lead Generation
Demand Generation
Account-Based Marketing
Sales Enablement
Customer Research
Thought Leadership
Buyer Personas
Industry-Specific Content

Visa sponsorship

Not detected in the job text

Keywords

Artificial Intelligence
AI Drones
Drone-as-a-Service
Enterprise SaaS
Quantum Computing
Mining
Construction
Infrastructure
Utilities
Energy
Environmental Services
Government
Surveying
Geospatial Services
Inspection
Monitoring
Drone Technology
Market Research
Competitive Analysis
Go-to-Market Strategy
Buyer Personas
Demand Generation
Account-Based Marketing
Email Marketing
Webinars
Trade Associations
Industry Events
Case Studies
Sales Playbooks
Competitive Battle Cards

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