Paid Media Coordinator
- Toronto, ON, Canada
$45,000 to $55,000 CAD / year · Full-time
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Job details
- Pay
- $45,000 to $55,000 CAD / year
- Job type
- Full-time
- Experience
- 1–3 years of experience in paid media or performance marketing
- Posting language
- English
- Posted
Original job description
About Us:
ZenaTech (Nasdaq: ZENA | FSE: 49Q) is a technology company specializing in AI drones, Drone-as-a-Service (DaaS), enterprise SaaS, and quantum computing solutions for mission-critical business applications. Since 2017, the company has leveraged its software development expertise and expanded its drone design and manufacturing capabilities through ZenaDrone to innovate and enhance customer inspection, monitoring, safety, security, compliance, and surveying processes. ZenaTech serves over 100 enterprise software customers in law enforcement, government, and industrial sectors, with drones used in agriculture, defense, and logistics industries. The company has offices in North America, Europe, and the UAE.
This role operates out of our 250 University Ave, Toronto, ON M5G office.
Role Overview
ZenaTech is seeking a Paid Media Coordinator to execute and optimize all paid media initiatives across global, national, and regional markets. This role will manage PPC, search, social, and industry‑specific paid media programs, ensuring efficient spend, strong ROI, and alignment with business growth goals.
Key Responsibilities
- Execute, and optimize paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and industry platforms
- Conduct keyword research, audience targeting, and competitive analysis
- Monitor performance metrics (CPL, CPA, ROAS) and deliver actionable insights
- Collaborate with content, design, and sales teams to align messaging
- Test new platforms, formats, and industry‑specific advertising opportunities
- Prepare performance reports and recommendations
Required Qualifications
- 1–3 years of experience in paid media or performance marketing
- Strong hands‑on experience with PPC and B2B paid media campaigns
- Proficiency in Google Ads, LinkedIn Ads, and analytics tools (GA4, Looker, etc.)
- Experience supporting or exposure to multi‑market or global campaigns
- Strong analytical and time management skills
Preferred Qualifications
- B2B or technology industry experience
- Paid media certifications (Google, Meta, LinkedIn)
- Experience with ABM or industry‑specific media platforms
Why Join Us?
Opportunity to work on cutting-edge drone technology and AI-driven innovations. Play a pivotal role in shaping the future of drone applications across multiple industries. Collaborative and innovative work environment with a mission-driven team. If you are a forward-thinking professional passionate about driving innovation and building high-impact partnerships, we invite you to apply and be part of our groundbreaking journey.
Artificial Intelligence
We use artificial intelligence to review and screen applications and materials. However, every candidate we move forward with is reviewed and selected, and all final hiring decisions are made by a member of our hiring team.
“We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status.”
This role is for an existing vacancy.
More about this job
Responsibilities
Execute and optimize paid media campaigns across search, social, and industry-specific platforms in global, national, and regional markets. Monitor campaign performance and spending, provide actionable reports and recommendations, and collaborate with content, design, and sales teams to improve results.
Requirements
Requires 1–3 years of paid media or performance marketing experience, hands-on PPC and B2B campaign experience, and proficiency with Google Ads, LinkedIn Ads, and analytics tools such as GA4 and Looker. Candidates should have strong analytical and time-management skills; B2B or technology experience, paid media certifications, and exposure to multi-market campaigns or ABM are preferred.
Skills
- Paid Media Campaign Management
- PPC
- B2B Paid Media
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- Meta Ads
- Keyword Research
- Audience Targeting
- Competitive Analysis
- Performance Analytics
- GA4
- Looker
- Campaign Optimization
- Performance Reporting
- Time Management
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Technology
Keywords
- Paid Media
- Performance Marketing
- PPC
- B2B Advertising
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- Meta Ads
- GA4
- Looker
- Keyword Research
- Audience Targeting
- Competitive Analysis
- CPL
- CPA
- ROAS
- Campaign Optimization
- Multi-Market Campaigns
- Global Campaigns
- Account-Based Marketing
- Industry-Specific Advertising
- Technology
- AI Drones
- Drone-As-A-Service
- Enterprise SaaS
- Performance Reporting