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Zenith

Media Planner

Toronto, ON, Canada

Pay: The salary range for this position is $45,000-$50,000 per year.
Job type: Full-time
Apply by: Oct 23, 2026
Posting language: English
Posted: Sep 23, 2026

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Original job description

Company Description

Zenith: Planner, Media Planning

Address: 111 Queen St E, Toronto, ON M5C 1S2, Canada

Full-time | (Hybrid)

About Us

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle

What we OfferThe Role

As a Planner at Zenith, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Zenith has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company, we are pleased to offer the opportunity to work from anywhere.

Responsibilities

Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs
Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, ensuring budget alignment within plans and tracking any approved plan changes within internal systems
Proficiently create, update, and maintain key media planning documents; responsible for updating/approving BCR and tracking media plan changes in planning systems (e.g., DDS, Prisma)
Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents
Utilization and knowledge of syndicated media, research, and other data resources
Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
Present plans to the client brand group, with assistance of Supervisor/Manager
Maintain strong relationships with media suppliers and stay abreast of market conditions
Work closely with external agency partners
Active participation in account status meetings, both internal and external
Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurateand complete
Attendance and active participant in mandatory training sessions

Qualifications

Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
1-3 years in Media
Strong written and verbal communication and presentation skills
Demonstrated experience in negotiating
Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
Demonstrates critical thinking and problem-solving abilities
Strong analytical abilities and proficiency in math
Ability to effectively utilize media research and reporting resources
Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Transparency matters to us. The salary range for this position is $45,000-$50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Zenith is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.

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More about this job

Responsibilities

Develop and implement media plans aligned with client objectives, using marketing, industry, competitive, and audience insights to recommend media allocations. Manage campaign quality and performance, communicate plans to internal teams and clients, maintain supplier and agency relationships, and support accurate budget tracking and billing.

Requirements

A bachelor's degree is preferred, particularly in advertising, marketing, business administration, or communications, along with 1–3 years of media experience. Candidates should have strong communication, presentation, negotiation, analytical, and problem-solving abilities, be comfortable managing a high-volume workload under tight deadlines, and be proficient with media systems and Microsoft Office tools.

Skills

Media Planning
Campaign Management
Media Budget Allocation
Data Analysis
Market Research
Competitive Analysis
Human Insights
Media Negotiation
Client Presentations
Written Communication
Verbal Communication
Critical Thinking
Problem-Solving
Financial Tracking
Microsoft Excel
Teamwork

Benefits

Three Weeks Minimum Vacation
Additional Long Weekend Publicis Days
Holiday Closures
Birthday Off
Free Headspace Membership
Wellness Credits
Technology Credits
Savings Plan

Visa sponsorship

Not detected in the job text

Keywords

Media Planning
Media Strategy
Campaign Management
Media Buying
Budget Allocation
Marketing Analysis
Competitive Analysis
Human Insights
Media Research
Syndicated Media Data
Campaign Performance
Media Negotiation
Client Presentations
Media Suppliers
Agency Partnerships
Billing
Financial Tracking
DDS
Prisma
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Investment
Social Media
Programmatic Advertising
Search Marketing
Precision Marketing
Apex

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