Senior Media Planner

Zenith: Senior Planner, Media Planning

Address: 111 Queen St E, Toronto, ON M5C 1S2, Canada

Full-time (Hybrid)

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

The Role

As a Senior Media Planner at Zenith you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skill set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.

Responsibilities

• Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs.
• Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget.
• Develop a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationship.
• Develop understanding of client’s business and competitive landscape.
• Assist in developing budget allocations across media resulting in strategic and effective media plans.
• Present plans to the client brand group, with assistance where necessary of more senior media team.
• Clearly communicate media objectives, strategies and executional guidelines to execution teams.
• Work closely with agency partners.
• Maintain strong relationships with media suppliers and stay abreast of market conditions.
• Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns.
• Utilization and knowledge of syndicated media, research, and other data resources.
• Take an active role in client education of the evolution of the media landscape.
• Active participation in internal and external status meetings.
• Develop/assist with development of POVs.
• Active participant in the overall financial process, responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline.
• Be proficient in effectively understanding and interpreting data and insights to lead development of strategy: Vividata, Comscore, competitive reporting, Data/Analytics, vendor post reports & campaign results.

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
• 3+ years in Media.
• Experience building blocking charts to support media planning and execution.
• Experience working with planning tools such as Prisma, Mediatool (or similar platforms for campaign planning and budget tracking).
• Challenges traditional boundaries and demonstrates consistent creative approaches to business problems.
• Detail-oriented and able to produce accurate work product.
• A keen sense of curiosity.
• Strong written and verbal communication and presentation skills.
• Demonstrated experience in negotiating.
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure.
• Demonstrates critical thinking and problem-solving abilities.
• Strong analytical abilities & proficiency in math.
• Ability to effectively utilize media research and reporting resources.
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint.

Additional Information

Salary

Transparency matters to us. The salary range for this position is $55,000-$60,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Zenith is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.