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Added 8 mins ago
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Zeno Group

Account Director, Creator

Toronto, ON, Canada

Job type: Full-time
Apply by: Oct 25, 2026
Experience: 8+ years of experience in creator marketing, influencer marketing, public relations, integrated communications or related fields, preferably within an agency environment.
Posting language: English
Posted: Sep 25, 2026

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Original job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description

Director, Creator Marketing

Do you understand how creators, culture and platforms come together to influence audiences and shape brands? Are you energized by developing creator strategies that turn cultural insights and authentic partnerships into measurable business impact?

As a Director, Creator Marketing at Zeno, you will lead integrated creator programs for a portfolio of clients, bringing deep knowledge of the Canadian creator and talent landscape to strategy and execution. Working closely with clients, creators and cross-functional teams, you will develop programs that connect audience insights, cultural trends and creator partnerships with broader brand and communications objectives.

This is an opportunity for an experienced creator marketing leader to counsel clients, lead integrated programs, mentor talent and help grow Zeno's creator capabilities in Canada.

About The Role

Creator Strategy & Program Leadership: Develop and lead insight-driven creator strategies that align with client business, brand and communications objectives, overseeing programs from planning through execution, measurement and optimization.
Creator Partnerships & Cultural Intelligence: Build and maintain relationships with creators, agents, managers and industry partners while staying informed on cultural trends, platform developments and emerging formats shaping the Canadian creator landscape.
Content & Platform Strategy: Guide creator selection, content strategy and platform approaches across TikTok, Instagram and emerging channels, helping clients develop relevant and authentic audience experiences.
Client Leadership & Strategic Counsel: Serve as a trusted client advisor, translating cultural and audience insights into clear recommendations and helping clients navigate the evolving creator landscape.
Integrated Communications & Performance: Partner across PR, social, paid media, experiential, creative and analytics teams to deliver integrated creator programs and establish measurement approaches that demonstrate performance and impact.
Team Leadership & Talent Development: Mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
Business Growth & Capability Development: Identify opportunities to expand client programs, contribute to new business and help strengthen Zeno's creator marketing capabilities, points of view and best practices.
Financial & Operational Management: Oversee scopes, budgets, resources, timelines and deliverables while ensuring programs are strategically sound, effectively managed and aligned with client expectations.

About You

8+ years of experience in creator marketing, influencer marketing, public relations, integrated communications or related fields, preferably within an agency environment.
Deep understanding of the Canadian creator ecosystem, including platforms, talent tiers, content formats, creator relationships and emerging trends.
Proven success developing and leading creator strategies that support brand, communications and business objectives.
Experience managing creator partnerships from identification and selection through content development, amplification, measurement and optimization.
Strong understanding of paid amplification, creator marketing measurement and performance frameworks.
Experience managing senior client relationships and providing strategic counsel on creator and social media programs.
Experience leading integrated programs and collaborating across PR, social, paid media, experiential, creative and analytics teams.
Strong writing, storytelling and presentation skills, with experience developing and presenting strategic recommendations to senior stakeholders.
Strong project and account management skills, including experience managing scopes, budgets, resources and multiple client engagements.
Experience mentoring and developing junior team members.
Collaborative and adaptable leadership style with curiosity about culture, emerging platforms and evolving audience behaviours.

Preferred Qualifications

Experience leading creator programs for major consumer brands.
Experience contributing to new business pitches, organic client growth or capability development.
Experience with creator marketing platforms, social listening tools or measurement solutions.
Experience developing integrated creator programs across paid, earned, owned and social channels.

This posting is for an existing vacancy.

Pay Range: $85,000 to $100,000 CAD/yr.

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. In accordance with Ontario's Employment Standards Act (ESA), salary posting ranges can not exceed a $50,000 CAD differential and are required for any role with a maximum salary below $200,000 CAD.

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

About Our Benefits

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with tuition assistance, life insurance and free access to a certified financial coach. And our unique Zeno Wellness program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.

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More about this job

Responsibilities

Lead creator marketing strategies and integrated programs for client portfolios, from planning and creator partnerships through execution, measurement, and optimization. Advise clients, manage budgets and delivery, mentor team members, and contribute to business growth and the development of Zeno’s creator marketing capabilities in Canada.

Requirements

Requires 8 or more years of experience in creator or influencer marketing, public relations, integrated communications, or a related field, along with deep knowledge of the Canadian creator ecosystem. Candidates should have experience leading creator partnerships and integrated programs, advising senior clients, managing budgets and performance measurement, and developing team members.

Skills

Creator Marketing Strategy
Influencer Marketing
Strategic Counsel
Creator Partnerships
Cultural Intelligence
Content Strategy
Social Media Strategy
Paid Amplification
Performance Measurement
Integrated Communications
Public Relations
Budget Management
Project Management
Team Leadership
Business Development

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
Prescription Plans
Short-Term Disability
Long-Term Disability
Mental Health Support
Employee Assistance Program
Vacation
Paid Holidays
Self-Care Time
Tuition Assistance
Life Insurance
Financial Coaching
Wellness Allowance
Annual Bonuses
Employee Resource Groups

Visa sponsorship

Not detected in the job text

Keywords

Creator Marketing
Influencer Marketing
Canadian Creator Ecosystem
Creator Partnerships
TikTok
Instagram
Social Media
Content Strategy
Cultural Trends
Audience Insights
Public Relations
Integrated Communications
Paid Media
Paid Amplification
Experiential Marketing
Creative Strategy
Analytics
Measurement Frameworks
Performance Optimization
Client Counsel
Budget Management
Project Management
Talent Development
Business Development
Social Listening
Creator Marketing Platforms
Earned Media
Owned Media

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