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ZURU

Sales Director – Canada

Mississauga, ON, Canada
Mississauaga, ON, Canada

Job type: Full-time
Posting language: English
Posted: Sep 30, 2026

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Original job description

Lead ZURU Edge's next stage of growth in Canada

About ZURU

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern CPG brands for today’s consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world’s largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our CPG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

For more information, visit www.zuru.com.

Position Overview

We're looking for a Sales Director to lead ZURU Edge in Canada. You'll own the country strategy and P&L, lead a team of two, and report to our SVP North America. This is a new role, so you'll have real scope to shape how we go to market, which retailers we win with and how we grow share against established competitors. It suits a commercial leader who likes building something new, making decisions quickly, and seeing the results of their work directly on shelf and online.

This is a full-time, office-based role in Toronto.

Position Impact

You'll set the commercial direction for ZURU Edge in Canada and turn it into growth across the country's major retailers. Your job is to make sure ZURU wins its fair share of shelf, and then more than that, by working closely with our sales, marketing and supply teams to hit distribution targets and perform at shelf. Much of that team sits in other time zones, so you'll be comfortable delivering results with colleagues across North America and globally.

Beyond the numbers, you'll help protect what makes ZURU different. As we grow quickly, you'll keep the entrepreneurial culture that lets us challenge the status quo, while always putting people first.

Roles & Responsibilities

Own the Canadian P&L end to end. Drive sales, optimise trade investment and shape product mix to deliver financial targets and free up margin for reinvestment in innovation.
Build and run the country commercial strategy, and bring cross-functional teams on board so you have the products, tools and support you need to win.
Own key retailer relationships. Negotiate and deliver Joint Business Plans that grow both ZURU's business and our customers'.
Set the customer trade strategy and 4P execution across every account to get the best performance from each one.
Lead the Canadian team to deliver strong distribution, features, displays and activations in store and online, focused on our biggest bets.
Work with marketing on campaigns, product launches and promotions that build brand awareness and demand.
Represent the customer inside ZURU, using shopper and retailer insight to shape our decisions.
Keep improving commercial processes so the business runs faster and performs better.
Coach and develop your team, and build a culture that is ambitious and supportive.

Skills & Experience

5+ years in senior sales or commercial leadership roles in consumer goods, ideally somewhere fast-paced or entrepreneurial.
A strong grasp of the Canadian retail landscape and a track record of building partnerships with major national retailers.
Full P&L ownership, including trade spend management and JBP negotiation.
Sharp commercial judgment and strategic thinking, with the ability to solve problems quickly.
Clear communication and strong influencing skills, with internal teams and senior customer stakeholders alike.
Proven leadership: you motivate cross-functional teams and hold people accountable for delivering.
A bachelor's degree or equivalent experience.

LIFE@ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions - ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

🌱 Culture for Growth

🧘 Health Benefits

🌎 Global Opportunities

💡 Surrounded by an A Player Team

💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more (optional)

ZURU – Reimagining tomorrow 🚀

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More about this job

Responsibilities

The Sales Director will own the Canadian P&L and commercial strategy, driving growth across major retailers. They will lead a team to execute distribution targets, manage trade investments, and foster strong cross-functional partnerships.

Requirements

Candidates must have 5+ years of senior sales or commercial leadership experience within the consumer goods industry. A strong understanding of the Canadian retail landscape and proven ability to manage P&L and negotiate Joint Business Plans are required.

Skills

P&L Management
Commercial Strategy
Retailer Relationships
Joint Business Planning
Trade Investment
Strategic Thinking
Team Leadership
Cross-functional Collaboration
Negotiation
Sales Management
Product Launch
Market Analysis
Communication
Influencing Skills
Problem Solving

Benefits

Health Benefits
Competitive Remuneration
Fresh Fruit
Coffee

Visa sponsorship

Not detected in the job text

Keywords

Sales Director
P&L Ownership
Consumer Goods
CPG
Retail Strategy
Trade Spend Management
JBP
Commercial Leadership
Distribution
Brand Awareness
Entrepreneurial Culture
Market Growth
Account Management
Product Mix
Shopper Insight
Retailer Partnerships
Sales Operations
Team Coaching
Strategic Planning
Business Development

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