About the role
We're looking for an experienced Email Marketing Specialist to fully own email and SMS blasts for a growing DTC brand within our Agency. This is an end-to-end role - you're not just writing copy or just designing templates, you're running the whole channel: strategy, copy, design, flow builds, and performance reporting.
What you'll do
Plan and execute 15 campaign emails per month (promos, product launches, seasonal content, newsletters)
Write on-brand copy that converts - subject lines, preview text, body copy, CTAs
Design clean, mobile-optimized email templates (Klaviyo or similar ESP)
Build and optimize automated flows (welcome series, abandoned cart, post-purchase, win-back, etc.)
Manage segmentation and list hygiene
Track and report on key metrics (open rate, CTR, conversion, revenue per email) with monthly insights and recommendations
Run basic A/B tests on subject lines, send times, and content
Requirements
Minimum 2–3 years of hands-on experience running email marketing for a DTC/ecommerce brand and restaurant brands(not just B2B newsletters)
Strong portfolio showing both copy and design work - please include samples/links
Comfortable working independently with minimal oversight
Experience building and optimizing automated flows, not just one-off campaigns
Data fluency - can read performance numbers and turn them into next steps, not just report them
Nice to have
Experience in wellness, beauty, CPG, or food/bev brands
Figma or basic HTML/CSS for email
SMS marketing experience
Structure
Monthly retainer, ongoing contract
Hybrid a couple times a month, but 90% remote
Output based
To apply
Send your portfolio (copy, case studies, + design samples) to allegra@22medialabs.com
