Senior Outside Technical Sales Representative – U.S. Business Development
Location: Scarborough, Ontario
Employment: Full-time; on-site when not travelling
Travel: Approximately 30%–50%, primarily within the United States
Compensation: CAD $100,000–$120,000 base salary, plus commission
About the Role
Absolute Gauge Technologies (AGT), formerly A-Tech Instruments Ltd. and Physicom Corp., is seeking a highly motivated and experienced Senior Outside Technical Sales Representative to expand our business across key U.S. industrial markets.
This newly created position will initially be responsible for building an open U.S. territory, most likely California, Texas, or the Carolinas. The role combines new-customer development with expansion of AGT’s established customer base. The successful candidate will identify new applications, deepen relationships across customer plants and departments, and turn initial projects into long-term business.
This is a hands-on, individual-contributor role with the potential to grow into broader U.S. sales and channel leadership. AGT currently works with six established, self-sufficient representative firms covering the Midwest through the East Coast, collectively comprising more than 15 sales professionals. A candidate who demonstrates strong sales results, technical excellence, independence, and leadership may take on increasing responsibility for coordinating and ultimately managing this network, including performance expectations, territory assignments, agreements, recruitment, training, and channel expansion.
This progression is based on performance, demonstrated understanding of AGT’s solutions, leadership capability, relevant experience, and business growth. It is not tied to a predetermined timeline.
We are looking for an independent-minded technical sales professional who understands manufacturing environments and is comfortable working directly with customers on the factory floor. Success requires initiative, persistence, technical curiosity, disciplined follow-up, and ownership of results.
The position reports directly to Tim Wilkinson and is supported by AGT’s technical, engineering, inside sales, service, and project teams.
Key Responsibilities
- Business Development and Account Growth
- Build and execute a development plan for an assigned U.S. territory
- Prospect, qualify, and pursue new industrial customers, projects, and applications
- Expand established accounts across additional applications, departments, plants, product groups, and business units
- Build relationships with engineering, quality, production, maintenance, operations, purchasing, and management teams
- Manage opportunities from initial contact through technical review, quotation, negotiation, and order close
- Maintain an active pipeline and provide consistent follow-up throughout long industrial sales cycles
- Develop strategic account plans and pursue multi-site growth opportunities
- Achieve agreed sales, pipeline, account-development, and growth objectives
- Technical and Consultative Selling
- Visit manufacturing, research, and engineering facilities to assess applications and recommend technical solutions
- Walk customer production floors and identify measurement, automation, quality-control, testing, and assembly opportunities
- Ask effective technical and commercial questions to understand requirements, challenges, budgets, and decision-making processes
- Conduct product demonstrations, technical presentations, application reviews, and proof-of-concept discussions
- Prepare and follow up on quotations, proposals, and technical recommendations
- Coordinate internal resources to deliver successful customer outcomes
- Develop strong knowledge of AGT’s products, capabilities, markets, and applications
- Representative and Distributor Leadership
- After demonstrating the required technical, commercial, and leadership capabilities, the successful candidate may assume increasing responsibility for:
- Coordinating and supporting AGT’s representative firms and sub-distributors
- Building a cohesive team relationship with more than 15 external sales professionals
- Establishing sales objectives, performance expectations, and territory priorities
- Reviewing pipelines, forecasts, opportunities, and account-development activities
- Supporting representatives through joint visits, application reviews, training, and sales strategy
- Coaching representatives while respecting the independence of successful firms
- Evaluating performance and territory coverage
- Participating in representative agreements and territory-assignment decisions
- Recruiting, onboarding, and developing new representatives and sub-distributors
- Expanding AGT’s channel coverage into additional U.S. markets
Territory Management
Independently plan customer visits, travel schedules, prospecting, and follow-up activities
Maintain accurate customer, opportunity, quotation, and forecast information
Use office time effectively to prospect, plan visits, prepare proposals, and advance opportunities
Report on pipeline activity, customer needs, competitive developments, and market opportunities
Represent AGT professionally at customer sites, trade shows, and industry events
Support growth across automotive, medical device, electronics, aerospace, research, power generation, and general manufacturing markets
Travel approximately 30%–50% of the time and work on-site at AGT’s Scarborough office when not travelling
Qualifications
- College diploma or university degree in Electrical, Electronics, Industrial, Mechatronics, Mechanical, Computer, or a related engineering discipline - or equivalent technical experience
- At least 10 years of relevant experience in industrial sales, applications engineering, manufacturing, automation, instrumentation, or technical business development
- Demonstrated success in direct, customer-facing technical sales
- Proven ability to develop new territories, win new business, and expand industrial accounts
- Ability to understand manufacturing applications and explain technical concepts clearly
- Strong consultative selling, problem-solving, negotiation, organization, and opportunity-management skills
- Highly self-motivated, goal-oriented, persistent, and able to work with limited day-to-day supervision
- Sound independent judgment and the ability to collaborate with internal teams
- Legally entitled to work in Canada
- Valid passport and ability to travel regularly to the United States for business
- Ability to obtain and maintain any required visas, travel authorizations, and customer-site clearances
- Valid driver’s licence and comfort travelling by road and air
- Preferred Experience
- Previous sales, team, territory, representative, or distributor-management responsibility
- Combining direct selling with leadership of an independent sales channel
- Establishing targets, reviewing pipelines, coaching salespeople, and managing performance
- Recruiting and developing representatives or channel partners
- Applications engineering, technical estimating, or machine integration
- Industrial automation, instrumentation, sensors, data acquisition, machine vision, code reading, pressing, assembly, force-displacement monitoring, quality control, production testing, or robotics
- Selling across multiple facilities or divisions of large manufacturers
- Ideal Candidate
- The ideal candidate combines the drive to build a territory with the technical credibility to earn the trust of engineers, plant managers, quality teams, production leaders, and senior decision-makers. They can walk through a facility, ask insightful questions, recognize applications, and bring AGT’s resources together to solve customer problems.
- They take ownership, manage their time effectively, follow through on commitments, and remain persistent through long sales cycles. They are equally motivated by winning new customers and expanding successful relationships. They also have the potential to lead experienced independent representatives by setting clear expectations, providing support, promoting accountability, and building a strong team environment.
Compensation and Support
- Compensation of minimum $100,000 CAD per year, based on experience and qualifications
- Performance-based sales commission under AGT’s commission plan
- Full reimbursement of approved business-travel expenses
- Technical, applications, inside sales, and administrative support
- Opportunity to build a new U.S. territory and progress into broader sales and channel leadership
About AGT
Established in 1988, Absolute Gauge Technologies is a value-added distributor of measurement instrumentation, quality control, automation, and assembly solutions serving customers across Canada, the United States, and Mexico.
AGT serves automotive, medical device, electronics, aerospace, biomechanics, power generation, research, and general manufacturing markets. Our offering includes smart cameras, code readers, pneumatic and servo presses, displacement and pressure sensors, signal conditioning, data acquisition hardware and software, autonomous mobile robots, custom machines, and integrated quality-control solutions.
We also provide application support, sensor integration, cable-harness design, signal interfaces, customized instrumentation, prototype testing, and support for specialized measurement techniques.
- This posting is for a current vacancy in a newly created position supporting AGT’s continued U.S. expansion.
