Company Description Ailena Technologies is an AI-driven technology and digital transformation company that helps organizations build secure, scalable, and intelligent solutions for the future. The company specializes in Artificial Intelligence, Generative AI, Cybersecurity, Software Development, Data Engineering, Predictive Analytics, and Building Information Modeling (BIM). Guided by the G.O.L.D.E.N. framework, Ailena focuses on ethical AI, data-driven decision intelligence, and empowering human-machine collaboration. The team works with startups and enterprises alike, supporting innovation, operational efficiency, and sustainable growth. Ailena Technologies is a trusted partner for organizations seeking to navigate complex digital challenges and thrive in an increasingly digital world.
Role Description The E-Commerce Performance Marketing and SEO Specialist will manage day-to-day digital marketing activities to drive online revenue and customer acquisition for Ailena Technologies and its clients. This contract, on-site role based in the Greater Toronto Area, Canada, involves planning and executing performance marketing campaigns across paid search, social, and other digital channels, while optimizing budgets and return on ad spend. The specialist will conduct keyword research, on-page and off-page SEO optimization, and technical SEO audits to improve search rankings and organic traffic. Responsibilities include analyzing website and campaign performance data, preparing reports, and recommending data-driven improvements to conversion funnels and user experience. The role also requires close collaboration with product, content, and development teams to align marketing strategies with business goals and ensure consistent brand messaging.
Qualifications
- Strong skills in performance marketing, including paid search, paid social, and conversion rate optimization for e-commerce.
- Experience with SEO best practices, including keyword research, on-page optimization, link building, and technical SEO.
- Proficiency with analytics and marketing tools such as Google Analytics, Google Ads, Search Console, tag managers, and major ad platforms.
- Ability to interpret data, build dashboards or reports, and translate insights into actionable marketing strategies.
- Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, or similar) and basic understanding of web technologies (HTML, CSS) is an asset.
- Strong communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Relevant experience in digital marketing, e-commerce, or growth marketing; agency or multi-client experience is beneficial.
- Post-secondary education in marketing, business, communications, or a related field, or equivalent practical experience.
