Retail Marketing Manager
- Vancouver, BC, Canada
- Greater Vancouver Metropolitan Area, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- 5-8 years of experience in retail, trade, or channel marketing
- Posting language
- English
- Posted
Original job description
À propos du poste
About the RoleWe are looking for a Retail Marketing Manager to drive marketing strategy and execution across key retail accounts in Canada. This role will support the growth of Anker's nnulti-brand portfolio (Anker, soundcore, eufy)by developing effective retail marketing plans that drive sell-throuIgh and overall business performance.
Responsabilités
- Own retail marketing plans across key accounts and categories, aligned with business objectives andchannel priorities
- Plan and execute retail marketing initiatives (e.g., in-store displayss, campaigns, merchandising) to drive sellthrough and customer engagement
- Leverage brand and global marketing plans and assets, adaptingthem into effective retail executions acrosschannels
- Oversee the development and execution of retail assets and merc:handising materials (e.g., displays, POSM),ensuring strong in-store presence and consistency
- Work closely with Sales and GTM teams to align marketing planswith commercial priorities, key launches,and retail calendars
- Act as the key marketing contact for retail partners, managing day-to-day communication and collaborationon marketing initiatives
- Manage retail marketing budgets and ensure efficient allocation to maximize ROTrack and analyze performance, providing insights and recommerdations to continuously improve marketingeffectiveness
Qualifications
- 5-8 years of experience in retail, trade, or channel marketing
- Experience in consumer electronics or similar fast-paced consiumer industries preferred
- Strong understanding of retail dynamics and how marketing drives sell-through and business performance
- Proven ability to manage budgets and deliver measurable results (e.g., sell-through, ROI)
- Strong communication and cross-functional collaboration skillss, with the ability to work across Sales, GTM,and marketing teams
- Excellent English communication skills required
- Mandarin is a strong asset; French is a plus
- Comfortable working in a fast-paced, cross-functional and cross-time-zone environment
More about this job
Responsibilities
Develop and execute retail marketing plans, campaigns, displays, and merchandising initiatives across key Canadian retail accounts for Anker's multi-brand portfolio. Coordinate with Sales, go-to-market teams, and retail partners, manage budgets, and analyze performance to improve sell-through and return on investment.
Requirements
Requires 5–8 years of experience in retail, trade, or channel marketing, with consumer electronics or similar industry experience preferred. Candidates should understand retail dynamics, manage budgets and measurable results, communicate effectively across teams, and have excellent English; Mandarin is an asset and French is a plus.
Skills
- Retail Marketing
- Marketing Strategy
- Retail Marketing Planning
- Campaign Execution
- In-Store Merchandising
- Sell-Through Growth
- Retail Asset Development
- Budget Management
- Return on Investment Analysis
- Performance Analysis
- Sales Collaboration
- Go-to-Market Collaboration
- Retail Partner Management
- Cross-Functional Communication
- Consumer Electronics Marketing
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Retail
- Management & Leadership
- Sales
Keywords
- Retail Marketing
- Trade Marketing
- Channel Marketing
- Consumer Electronics
- Retail Accounts
- Marketing Strategy
- Retail Marketing Plans
- Sell-Through
- In-Store Displays
- Marketing Campaigns
- Merchandising
- Retail Marketing Assets
- Point-of-Sale Materials
- Sales Collaboration
- Go-to-Market
- Retail Calendars
- Retail Partner Management
- Marketing Budgets
- Return on Investment
- Performance Analysis
- Customer Engagement
- Anker
- Soundcore
- Eufy
- English
- Mandarin
- French