Growth Marketing Specialist

About Apertera

 

Apertera is leading the evolution of language solutions for high-stakes content. We partner with enterprises as an extension of their teams, combining professional expertise with Adaptive AI technology that is continuously refined by client context.

 

For more than twenty years, Apertera has set the bar for legal, financial, and regulatory translation, serving the most rigorous buyers, including over 75% of major national Canadian law firms, all major banks, and leading securities regulators.

 

Apertera is Canadian-owned, ISO 17100 and SOC 2 certified.

 

Our core values:

• Innovation
• Dedication
• Fanatical commitment to quality and service
• Resourcefulness
• Collaboration

 

About the role:

 

This is a role for someone who likes turning ideas into action.

You’ll help launch campaigns, test new growth channels, support account-based marketing, improve how buyers move through our website, and find new ways to generate qualified demand.

You won’t be doing it alone. You’ll work closely with Marketing, Sales, Content, Design, and Web/MarTech, with plenty of opportunity to bring ideas forward and see their impact.

 

What You’ll Do

• Plan and execute campaigns that generate qualified leads and business opportunities.
• Build and optimize paid campaigns across Google Ads and LinkedIn Ads.
• Support ABM programs through target-account research, buyer signals, and more personalized campaigns.
• Improve email campaigns for subscribers, past leads, and previous clients.
• Help build referral and partner growth programs, including client referral initiatives.
• Conduct keyword research and strengthen our organic search presence.
• Explore how Apertera can improve visibility across AI-powered search, including AEO and GEO.
• Review website performance and improve landing pages, forms, CTAs, and conversion paths.
• Test new audiences, messaging, offers, and channels.
• Track performance from lead through opportunity and revenue, and help us understand what to scale, improve, or stop.

What You Bring:

• You have 3 to 5 years of experience in B2B growth marketing, demand generation, digital marketing, or performance marketing, ideally in SaaS, technology, or another B2B environment.
• Experience in legal, financial services, securities, or another regulated industry is an asset, but not required.
• We’re looking for someone who is curious, commercially minded, comfortable getting into the details, and excited by the opportunity to build.

You should have experience with:

• Google Ads and/or LinkedIn Ads
• B2B campaign execution
• SEO and keyword research
• Landing pages and conversion paths
• Email marketing and nurture campaigns
• Marketing analytics and funnel performance
• CRM and marketing automation platforms such as HubSpot
• Connecting Marketing activity to qualified leads, pipeline, or revenue
• Testing new ideas and using the results to improve performance
• Using AI tools to make research, analysis, or campaign execution more efficient
• Experience with ABM, target-account campaigns, referral programs, or website conversion is a strong asset.

 

Benefits & Perks:

• Comprehensive Health Insurance: Including vision, dental, complementary therapies, and support for your overall well-being (covered 100% by Apertera for you)
• Your Birthday Off: We celebrate your special day!
• 6 Personal/Sick Days: Take the time you need for your health or life’s unexpected moments.
• Equipped to Succeed: We provide the essential technology and equipment you need to work comfortably and effectively, from laptops and monitors to keyboards, mice, and headsets.* 
• Hybrid Work Model: Enjoy the best of both worlds with a mix of in-office collaboration and remote flexibility. (If the role is 100% remote, update this section)
• Learn and Grow With Us: Build skills, explore new interests, and take your career further with role-specific training, in-house learning opportunities, and access to thousands of courses from leading universities and companies through our learning partner.
• AI & Innovation: Get access to AI tools and resources that empower you to work more efficiently, explore new ideas, and stay ahead in a rapidly evolving world.
• Supportive & Collaborative Team Culture: Work alongside team members who genuinely have your back
• Team Recognition & Action Awards: Celebrate wins and contributions in meaningful ways.
• Employee Referral Program: Earn rewards for bringing amazing talent to our team.