Original job description
The Role
You will own the end-to-end marketing strategy and execution for ArboScale, from managing client campaigns and delivering measurable results to building a repeatable acquisition funnel for the service itself.
You'll manage paid advertising, local SEO, analytics, reporting, and client relationships while working closely with Sales and Customer Success to convert opportunities into paying clients.
This is a hands-on, results-driven role with significant ownership and room to shape a growing business.
Your primary measure of success is the number of new clients signed up for ArboScale, while maintaining strong client retention and delivering measurable marketing results.
Key Responsibilities
Client Marketing & Campaign Management
Own day-to-day marketing for Tree Doctors, ArboStar's partner company, including Google Ads, SEO, reporting, and ongoing performance optimisation.
Manage client Google Ads campaigns end to end, including campaign structure, keyword research, negative keywords, bidding strategies, ad copy, landing pages, conversion tracking, and weekly optimisation.
Execute local SEO strategies for tree care businesses, including Google Business Profile optimisation, service and city landing pages, review generation, citations, and Google Local Services Ads.
Manage Meta Ads and retargeting campaigns where they support client acquisition goals.
Conduct comprehensive marketing audits covering Google Ads, Meta Ads, GA4/GTM, call tracking, landing pages, and CRM lead flow.
Translate campaign data into clear, actionable recommendations that improve lead volume, cost per lead, and booked jobs.
Client Relationships & Retention
Serve as the primary marketing contact for assigned clients, building strong relationships with business owners.
Prepare and present monthly performance reports and lead regular results review calls.
Monitor client performance against established baselines, identify growth opportunities, and proactively address performance issues.
Develop case studies showcasing client results, including lead generation, cost per lead, booked jobs, and customer testimonials.
ArboScale Growth & Customer Acquisition
Own marketing for ArboScale itself, building a predictable pipeline of potential clients.
Develop and execute targeted email campaigns to ArboStar's existing client base, using customer growth signals and relevant case studies to generate interest.
Launch and optimise paid acquisition campaigns targeting high-intent searches related to marketing for tree care companies.
Build an SEO content strategy, creating landing pages and articles that drive organic traffic and convert visitors into audit requests.
Collaborate with Customer Success to establish a referral channel and identify clients who could benefit from ArboScale.
Follow up on marketing leads, book audits, nurture opportunities, and work with Sales and Customer Success to convert prospects into paying clients.
Process Development & Scaling
Develop and maintain a marketing playbook covering audits, campaign management, local SEO, reporting, onboarding, and client delivery.
Standardise onboarding checklists, monthly reports, and delivery workflows.
Track hours per client and delivery costs to understand profitability across pricing tiers.
Optimise the marketing funnel through landing-page experiments, pricing analysis, and improvements in audit-to-retainer conversion.
Identify opportunities to scale delivery through freelancers or additional team members.
Report performance, acquisition costs, client results, and growth plans directly to the Chief Commercial Officer (CCO).
Requirements
3–5+ years of experience in performance marketing, with hands-on ownership of Google Ads campaigns.
Proven experience delivering local SEO results for service-based businesses, including Google Business Profile, local landing pages, reviews, and local search visibility.
Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and call tracking.
Practical experience managing paid search campaigns, optimising landing pages, and improving lead generation performance.
Experience in B2B SaaS, a digital marketing agency, or marketing for home services, trades, or field-service businesses.
Ability to analyse campaign performance and connect marketing metrics to business outcomes.
Strong communication skills and confidence presenting results, advising business owners, and discussing service value with prospective clients.
A proactive, hands-on mindset with the ability to work independently and take ownership of results.
Experience documenting processes and building repeatable workflows as a business grows.
Ability to work full-time during Eastern Time business hours.
Nice to Have
Experience marketing for tree care, arboriculture, landscaping, or other field-service businesses.
Experience with Google Local Services Ads.
Google Ads certification.
Experience with landing-page platforms such as Webflow, Unbounce, or WordPress.
Basic copywriting skills for ads, landing pages, and SEO content.
Experience working with clients in the US, UK, or Australian markets.
Experience developing case studies, referral programs, or agency service offerings.
How Success Is Measured
Your performance will be evaluated against clear business and marketing outcomes, including:
Client acquisition: Number of paying ArboScale clients and monthly recurring revenue.
Marketing pipeline: Audits booked, lead sources, and audit-to-retainer conversion rate.
Campaign performance: Cost per lead, lead volume, booked jobs, and results against client baselines.
ArboScale marketing: Cost per audit lead, organic traffic, and landing-page conversion rate.
Client retention: Retention of existing clients and delivery of measurable results.
Operational efficiency: Timely reporting, hours spent per client, and profitability of service delivery.
The first 90 days will focus on taking ownership of existing client accounts, establishing a repeatable acquisition funnel, and building a scalable operating model for ArboScale.
What We Offer
Fully remote work.
Full-time schedule, Monday–Friday, 14:00 AM–22:00 PM
Competitive fixed salary.
10 paid vacation days.
Corporate English language training.
The opportunity to take ownership of a new service line and directly influence its growth strategy.
A chance to build and scale a specialised marketing offering within an established SaaS company.
