Key Responsibilities
- Design, develop, execute, and optimize multi-channel customer marketing campaigns.
- Develop complex SQL queries and SAS programs for audience segmentation, campaign execution, data processing, and operational workflows.
- Use Python to automate manual processes, analyze data, build validation utilities, and improve campaign efficiency.
- Translate business requirements into scalable, reusable, and sustainable campaign solutions that reduce manual effort and operational risk.
- Analyze customer, product, and campaign data to ensure data quality, integrity, and accurate audience selection.
- Build reusable campaign frameworks while promoting strong coding, documentation, and development standards.
- Develop and support campaigns using Salesforce Marketing Cloud (SFMC) and Unica Campaign/Interact.
- Collaborate closely with Technology and Data teams on integrations, automation, data availability, and platform enhancements.
- Troubleshoot campaign production issues across SQL, SAS, SFMC, and Unica environments.
- Conduct root cause analysis and implement sustainable corrective solutions rather than temporary fixes.
- Perform campaign QA, audience validation, negative testing, and production-readiness reviews prior to deployment.
- Analyze campaign outputs and proactively identify data, targeting, or execution issues before campaigns are released.
- Support continuous testing and optimization to improve campaign performance and operational reliability.
Qualifications
- Strong hands-on experience with SQL, including complex queries and large customer datasets.
- Strong experience developing and maintaining SAS programs.
- Practical Python experience for automation, data analysis, validation, or process improvement.
- Hands-on experience with Salesforce Marketing Cloud (SFMC).
- Experience with Unica Campaign and/or Unica Interact.
- Experience developing customer segmentation, audience selection, or campaign targeting logic.
- Strong understanding of campaign data validation, QA, testing, and production deployment.
- Experience troubleshooting campaign, data, and platform issues and performing root cause analysis.
- Ability to translate marketing/business requirements into effective technical solutions.
- Experience working cross-functionally with marketing, technology, data, and business stakeholders.
- Strong analytical, problem-solving, documentation, and communication skills.
Key Technical Skills
SQL | SAS | Python | Salesforce Marketing Cloud (SFMC) | Unica Campaign | Unica Interact | Campaign Automation | Audience Segmentation | Data Validation | Campaign QA | Root Cause Analysis | Marketing Technology
