Vice President Sales Marketing

Location: Montreal, QC (hybrid) / Toronto, ON (remote)

Salary: $160,000 - $200,000 CAD + performance bonus + equity

Type: Full-Time

Auxo is hiring a VP, Sales & Marketing for a fast-growing Canadian deep tech scale-up that sells science-based technology and services to enterprise customers around the world.

You’ll be the company’s first commercial VP, reporting to the COO and taking over a revenue engine that already performs. A Head of Sales and a Head of Marketing report to you, each running a lean team that is set to grow. You’ll own the pipeline, the forecast, positioning, demand generation, and the numbers the Board sees.

This is not a build-from-scratch role, and it’s not a SaaS playbook. It’s science delivered as a service: every deal is scoped on the client’s real-world conditions, delivered by a scientific team, and carries a margin to protect. Your first mandate is to diagnose where performance is leaking, fix what better process can fix, and make a data-backed case for what needs new resources.

The company has strong traction and a seasoned founding team that knows the startup phase well. What it needs now is a leader who has already taken a commercial organization through the scale-up stage and wants to do it again, with real influence on growth strategy, pricing, and the product roadmap.

What You’ll Do

• Own the revenue forecast and the commercial dashboard presented to the Board
• Diagnose the commercial org (coverage, skills, tooling, process) and turn every gap into a costed action plan
• Design the target GTM structure and hiring plan, then recruit, onboard, and coach the team
• Define the end-to-end sales process and make the CRM the single source of truth
• Standardize quoting with clear pricing models, scoping rules, and approval thresholds
• Build the sales-to-delivery handoff with the science and operations teams, and protect margin on every project
• Grow recurring and multi-year engagements across per-unit, package, and subscription models
• Sharpen positioning by customer segment and translate complex science into clear business value
• Lead demand generation through conferences, webinars, thought leadership, and targeted ABM
• Prioritize international markets and design a coverage model that works across time zones
• Represent the company with partners, industry bodies, and the broader ecosystem

Who You Are

• 10+ years in B2B sales and/or marketing, including leading a commercial team through the scale-up phase, not the early startup phase
• Experience selling services or solutions, not just software: scoping, value pricing, and tight handoffs to technical delivery teams
• A track record in complex, long-cycle sales with scientific, technical, and executive buyers
• Comfortable owning commercial reporting to a Board and investors
• Technical enough to master the science behind the platform quickly; a background in science, engineering, or data science is a strong asset
• An optimizer at heart: you take what works and scale it rather than tearing it down
• A coach who develops sellers, not just someone who manages a number
• Professional fluency in English; French is a strong asset, as the leadership team works in French
• High integrity: you never over-promise or bend the science to close a deal
• Bonus: experience in climate tech, sustainability, agtech, food and beverage, or scientific consulting and engineering services
• Bonus: Spanish and/or Portuguese, and international expansion experience