Company Description BainUltra has been pioneering the art of recovery since 1977, transforming the bath from a simple necessity into a transcendent hydrotherapy experience. Known for inventing the air jet bath, the company continues to redefine what hydrotherapy can be by focusing on excellence in design and innovation. BainUltra creates high-end bathtubs that serve as personal sanctuaries, where water, warmth, light, and sound come together to offer deep renewal rather than mere relaxation. Every product is crafted to help people recover from the demands of daily life and emerge as their best selves. Candidates joining BainUltra will contribute to a brand rooted in well-being, craftsmanship, and transformative user experiences.
Role Description The CRÉATEUR(TRICE) DE CONTENU & STRATÈGE DE MARQUE is a full-time, on-site role based in Lévis, QC. This role is responsible for developing and executing brand-aligned content across digital and print channels, including website copy, social media, newsletters, product descriptions, and campaign assets. The individual will translate BainUltra’s vision and values into compelling storytelling, ensure consistency of brand voice, and collaborate with marketing, design, and product teams to support launches and promotional initiatives. Day-to-day tasks include planning content calendars, conducting market and competitor research, briefing and coordinating with internal stakeholders, and monitoring performance to refine content and brand strategies. The role also involves maintaining brand guidelines, supporting visual and verbal identity evolution, and contributing ideas that elevate BainUltra’s presence in the wellness and luxury markets.
Qualifications
- Strong skills in Brand Strategy and Brand Development, with the ability to translate business objectives into clear, differentiated brand positioning.
- Experience in Branding and Brand Management, ensuring consistent visual and verbal identity across all touchpoints.
- Excellent Communication skills, including clear, persuasive writing and the ability to adapt tone and messaging to different audiences and channels.
- Proven experience in content creation for digital platforms (web, social media, email), with a portfolio demonstrating storytelling and creativity.
- Comfort collaborating with cross-functional teams (marketing, design, product) and managing multiple projects and deadlines.
- Strong research and analytical abilities to understand market trends, customer needs, and competitive landscapes.
- Proficiency in French and English (written and spoken) to support brand communications in bilingual markets.
- Post-secondary education in Marketing, Communications, Branding, Design, or a related field, or equivalent relevant experience.
- Interest in wellness, luxury design, or home/interior products is an asset.
