Barcel USA takes pride in our people-centric culture - We Value the Person is our Core Belief. In addition to competitive pay and comprehensive benefits, we are committed to providing a safe and inclusive work environment that appreciates all dimensions of diversity, promotes personal and professional development opportunities and allows our associates to be their authentic selves.
As a key member of Barcel’s marketing team that focuses on global markets outside of the US and Mexico, the Brand Manager owns the development and execution of the Canada brand growth strategy, category management, innovation, marketing plans and program activities for our Canadian brand portfolio to drive awareness, household penetration, and profitability. Responsibilities include partnering cross-functionally with Sales, Omni Channel, Finance, RGM, Insights and Global Marketing to unlock growth opportunities and deliver strong in-market execution.
Key Job Responsibilities
- Collaborate closely with regional and global marketing teams to manage the Canada brand portfolio to reflect global brand strategies.
- Oversee agency partners and ensure high-quality, on time delivery of campaigns and assets.
- Lead the Associate Brand Manager to plan and execute the development of the new innovations and adapt to the local market.
- Conduct portfolio analyses and manage shopper and sales support efforts to ensure optimal portfolio offering by channel, consumption occasion, price/value, and shopper and customer need to maximize sales and profitability. Partner with sales and revenue growth management teams to ensure pricing, promotions, pack sizes, and product portfolio meets customer and shopper needs. Identify white space opportunities by channel/customer to meet shopper and consumer needs.
- Partner with sales teams to successfully drive customer sell-in and in-store awareness and conversion with shoppers.
- Lead planning and reporting for Canada marketing team to inform data-based decisions for brand growth.
- Drive planning and execution of key business and marketing activities including consumer marketing/advertising, shopper marketing/e-Commerce and displays, market research, packaging, and pricing.
- Manage and coordinate marketing projects within the region, ensuring they are completed on time and within budget. Responsible for overall budget management.
- Manage efforts of cross-functional teams and agencies on key initiatives with a strong proactive attitude and bias for action, exercising sound judgment when providing direction to project teams.
- Understand Canadian consumer, market, and competitive insights and trends. Analyze insights and data to identify opportunities and challenges for the brand.
- Manage brand performance reporting, sample requests, couponing, and other requests related to the Canada business.
Key Behavioral Competencies
- Strong leadership and proactive, positive attitude to make an impact.
- Analytical leader skilled in conducting and using multiple data analyses to make recommendations.
- Excellent communication skills: written, verbal and presentation.
- Ability to multi-task, organize time, and lead groups with minimum direction.
- Strong understanding of business planning, marketing principles, analysis, promotions, budgeting, project management.
- Familiarity with Sales, Manufacturing, R&D and Finance principles.
- Strong ability to lead people without having direct organizational authority.
- Demonstrated analytical skills with ability to generate business insights from diverse data sources.
- Self-starter with proven ability to manage complexity and problem-solve.
Qualifications
- Bachelor’s Degree in related field, ideally with emphasis in Marketing preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
- Strong progressive Marketing background with 3-5 years of experience.
- Experience with pricing, revenue growth management, sales/trade management strongly preferred.
- Consumer Packaged Goods or Food Industry experience preferred.
- French Canadian proficiency is desired, not mandatory.
- Computer skills and proficiency with PowerPoint, Excel and other software/ applications.
Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.
We believe diversity drives innovation and success. We proudly welcome applications from individuals with disabilities, veterans, and women, and are committed to creating an environment where everyone can thrive. 