Role Description The Performance Marketing Specialist role at Be Strong For Kids e.V. is a part-time, hybrid position based in Ontario, Canada, with flexibility for some work from home. The Specialist will plan, execute, and optimize performance marketing campaigns across digital channels to drive awareness, engagement, and donations. Day-to-day tasks include analyzing campaign data, refining targeting and messaging, conducting A/B tests, and managing ad budgets to maximize return on investment. The role involves collaborating with internal teams and external partners, preparing performance reports, and recommending data-driven improvements to marketing strategies. The Specialist will also support the development of campaign materials and ensure consistent brand messaging across all touchpoints.
Qualifications
- Candidates should possess strong Communication and Customer Service skills to effectively collaborate with stakeholders and engage with supporters.
- Candidates should possess Market Research and Marketing Strategy skills to identify target audiences, analyze trends, and design effective performance campaigns.
- Candidates should possess Sales-related skills to support conversion-focused initiatives and optimize donor or customer acquisition funnels.
- Candidates should possess analytical skills, including proficiency with digital marketing analytics tools (e.g., Google Analytics, ad platform dashboards) and the ability to interpret data for decision-making.
- Candidates should possess experience with online advertising platforms (e.g., Google Ads, Meta Ads) and basic knowledge of SEO/SEM principles.
- Candidates should possess strong organizational and time management abilities to handle multiple campaigns and deadlines in a part-time, hybrid environment.
- Candidates should possess relevant education or training in Marketing, Business, Communications, or a related field; experience in nonprofit or mission-driven organizations is an asset.
