PR Manager
We’re Benefit Cosmetics, and we’re all about making beauty radically feel good. Since 1976, we’ve been dreaming up unexpected answers to unmet beauty needs by producing iconic products like Benetint, The POREfessional, BADgal BANG!, and probably every brow product in your bag (what can we say, we are the world’s #1 brow brand, after all).
We’re a global brand in more than 60 countries, with thousands of Brow Bars & Beauty Experts bringing our joyful approach to life every day. As part of the LVMH Group, we pair prestige power with our indie spirit, and we’re just getting started. If you’re ready to bring the energy and help make laughter the best cosmetic, you’re in the right place!
Summary of Role
We’re seeking a strategic and connected PR Manager to lead Benefit Canada’s PR, media and influencer strategy. In this role, you’ll develop and execute innovative, on-brand initiatives that strengthen brand desirability, generate high-quality earned media and creator coverage, and drive incremental brand awareness across all channels. You’ll cultivate meaningful relationships with Canada’s leading beauty editors, influencers, creators, agents and talent managers, ensuring Benefit Cosmetics remains relevant.
This is a 12-month contract role based in Toronto, with two days in the office per week.
What You’ll Do:
PR Strategy & Execution
- In partnership with the Marketing Director, lead the Canadian PR, media and influencer strategy and calendar, translating Benefit’s global brand DNA and business priorities into impactful local action plans
- Partner closely with U.S. and Global teams to localize and execute key programs, strengthen brand loyalty and measure performance through monthly reporting and analytics
- Lead PR planning and execution for major product launches, always-on brand storytelling and key cultural moments
- Support Benefit’s Bold is Beautiful program and charity partners
- Develop and oversee compelling press releases, media materials, key messages and marketing copy that bring Benefit’s unique tone of voice to life
- Monitor beauty, cultural and social media trends, competitor activity and emerging talent to identify relevant opportunities for the brand
Media & Influencer Relations
- Leverage and expand an established network of top-tier Canadian beauty editors, influencers, creators, agents and talent managers to secure high-quality editorial coverage, organic advocacy and strategic brand partnerships
- Proactively pitch compelling brand and product stories, across print, digital and social media channels
- Lead influencer and creator relations from identification and outreach through briefing, gifting, content development, partnership negotiation and ongoing relationship management
- Oversee product seeding and PR mailers, ensuring thoughtful targeting, strong brand storytelling and measurable impact
- Conceptualize and execute memorable press and influencer events, desk sides, brand experiences and launch moments that bring Benefit’s DNA to life
- Manage editorial tracking and media-monitoring services, evaluate earned media and creator performance, and use insights to strengthen future programs and keep Benefit top of mind
Budget & Financial Management:
- Manager PR budgets monthly P&L statements & paid partnerships
- Oversee PR product & TOA forecasting, ordering & inventory while negotiating costs to maximize spend
Why you’re right for the role:
- 5+ years of public relations experience ( background in beauty is an asset)
- Excellent written, verbal & presentation skills, able to influence
- Established relationships with Canadian beauty editors, journalists, influencers, creators, talent managers and agencies, with a proven ability to translate those relationships into meaningful earned coverage and brand advocacy
- Organized multi-tasker with proven track record of achieving results, driving projects & problem solving efficiently
- Proficient in Microsoft Suite
- Strong analytical skills to measure coverage, engagement, reach and overall campaign performance
- Agency experience is an asset
- Ability to travel as required
Why you wanna’ work here:
- 3 Weeks paid vacation
- Semiannual gratis
- 2 paid mental health breaks per year
- Summer Fridays
Compensation: The expected annual salary for this position is $70,000 - $80,000.
Vacancy Status: This is an existing vacancy.
We use AI-enabled tools to sort applications based on job-related criteria.
At Benefit Cosmetics Canada, we celebrate the beauty in diversity of people and work to champion equitable opportunities to cultivate inclusivity at all levels of our organization, with the goal of fostering a culture of belonging where everyone feels respected, accepted and connected to each other.
We celebrate diversity and welcome all applicants, regardless of race, color, religion, gender, sexual orientation, gender identity, age, marital status, disability, or any other protected status recognized under the Human Rights Code. We are also dedicated to accommodating candidates with disabilities in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).
If you require accommodation or have specific accessibility needs during any stage of the application, interview, or employment process, please let us know. We're here to ensure a smooth and inclusive experience for all candidates.
Join us in our mission to empower individuals to look and feel their best, both inside and out. Discover how your unique talents can shine in a vibrant and inclusive environment at Benefit Cosmetics Canada.
