Sales and Marketing Specialist
Location: Burnaby, BC
Job Type: Full-Time, On-Site
Company Description
Blue Valley Cabinets CA is a cabinetry and millwork company serving residential and commercial clients with custom and semi-custom cabinetry solutions.
We work with homeowners, builders, contractors, developers, designers, and commercial clients on a variety of projects, including kitchens, vanities, closets, storage systems, and custom millwork.
Our focus is on quality products, functional design, competitive pricing, reliable service, and strong customer relationships. Our team works closely with clients from the initial inquiry and quotation stage through ordering, delivery, installation, and project completion.
Blue Valley Cabinets CA provides an opportunity for motivated sales and marketing professionals to develop experience in cabinetry, construction, interior finishes, B2B sales, digital marketing, and AI-supported business development.
Role Description
The Sales and Marketing Specialist is a full-time, on-site position based in our Burnaby, BC location.
The successful candidate will be responsible for generating new business, following up with leads, communicating with customers and contractors, supporting quotations, maintaining the sales pipeline, and helping grow Blue Valley Cabinets' presence in the residential and commercial construction market.
The position also includes digital marketing responsibilities, including Facebook, Instagram, Meta Business Suite, website updates, social media content, email marketing, and the use of AI tools to improve sales and marketing productivity.
We are looking for someone who is proactive, organized, comfortable communicating with customers, and interested in using modern technology and AI to generate business opportunities.
Key ResponsibilitiesSales & Business Development
- Generate new residential and commercial sales leads.
- Prospect builders, developers, general contractors, designers, property managers, and homeowners.
- Research upcoming construction projects and potential customers.
- Contact prospective customers through phone, email, LinkedIn, social media, and other channels.
- Follow up consistently with new inquiries, quotations, and existing opportunities.
- Qualify leads and identify customer requirements, budgets, schedules, and project needs.
- Meet with walk-in customers, contractors, builders, and other clients.
- Present cabinetry products, finishes, hardware, accessories, and available solutions.
- Assist customers with selecting suitable cabinetry options.
- Prepare and support quotations and proposals.
- Follow up on submitted quotations and help move opportunities toward closing.
- Build and maintain long-term relationships with contractors, builders, developers, designers, and homeowners.
- Maintain accurate records of leads, quotations, follow-ups, and opportunities in CRM or other sales tracking systems.
- Coordinate with management, estimating, operations, and installation teams as required.
- Support management in developing sales strategies and identifying new markets.
Digital Marketing & Social Media
- Manage and support Blue Valley Cabinets' presence on Facebook and Instagram.
- Work confidently with Meta Business Suite.
- Create, schedule, publish, and manage social media posts, stories, reels, and promotional content.
- Respond professionally to social media inquiries and potential customer leads.
- Support basic Meta Ads / Facebook and Instagram advertising campaigns.
- Assist with targeting appropriate audiences for residential and commercial promotions.
- Monitor engagement, inquiries, campaign performance, and basic marketing results.
- Create content featuring completed projects, products, promotions, showroom displays, and company activities.
- Support LinkedIn and other business-development marketing activities.
- Assist with email marketing campaigns and customer follow-ups.
- Help maintain consistent company branding across digital platforms and marketing materials.
- Gather customer feedback, testimonials, photos, and project information for marketing use.
AI Skills (High Priority)
Candidates with strong practical knowledge of AI tools will be given priority.
The successful candidate should be comfortable using AI as part of their daily sales and marketing workflow.
AI may be used for:
- Lead generation
- Company and prospect research
- Construction project research
- Identifying potential customers
- Drafting sales emails and follow-ups
- Creating personalized outreach messages
- Preparing social media content
- Developing marketing ideas and campaigns
- Competitor and market research
- Preparing sales presentations
- Organizing customer information
- CRM support
- Summarizing documents and project information
- Improving sales productivity
- Creating reports and sales summaries
- Supporting day-to-day workflow automation
Experience with platforms such as ChatGPT, Microsoft Copilot, Google Gemini, or other AI-powered business, sales, and marketing tools is considered a strong advantage.
The candidate should be interested in learning new AI tools and finding practical ways to use technology to improve lead generation, customer communication, and business development.
Meta, Facebook & Instagram Experience
Candidates should have practical experience with:
- Meta Business Suite
- Facebook business pages
- Instagram business accounts
- Creating and scheduling posts
- Creating stories and reels
- Managing comments and messages
- Basic content creation
- Basic paid advertising
- Meta Ads Manager knowledge is an asset
- Understanding social media audience targeting
- Tracking engagement and inquiries
- Supporting promotional campaigns
Experience creating content for construction, home improvement, interior design, cabinetry, real estate, or similar industries is an asset.
WordPress
Basic to intermediate experience with WordPress 7.x is preferred.
The candidate should be able to perform basic website updates such as:
- Editing existing pages
- Updating text and images
- Uploading project photos
- Updating product information
- Adding news or blog posts
- Making simple page and content changes
- Updating contact information
- Adding promotional information
- Understanding basic SEO fields
- Checking that website content displays correctly on desktop and mobile
Advanced WordPress development or programming is not required.
Qualifications
- Strong communication and interpersonal skills.
- Excellent customer service skills.
- Strong sales and follow-up abilities.
- Confidence speaking with customers, contractors, builders, developers, and other professionals.
- Ability to prospect and generate new business.
- Ability to qualify leads and identify customer needs.
- Ability to present products and solutions professionally.
- Strong organizational and time-management skills.
- Ability to manage multiple leads and opportunities simultaneously.
- Comfortable working with CRM systems or sales tracking software.
- Proficiency with Microsoft Office, Google Workspace, or similar business applications.
- Practical knowledge of AI tools is strongly preferred.
- Experience with Meta Business Suite, Facebook, and Instagram is strongly preferred.
- Basic WordPress knowledge is preferred.
- Basic understanding of digital marketing and online lead generation.
- Ability and willingness to learn cabinetry products, materials, finishes, and construction terminology.
- Self-motivated and results-oriented.
- Professional appearance and communication style.
- Ability to work independently while collaborating with the Blue Valley Cabinets team.
Preferred Experience
Experience in one or more of the following areas would be considered an asset:
- Cabinetry
- Millwork
- Kitchen and bathroom products
- Building materials
- Construction
- Interior design
- Home improvement
- Residential sales
- B2B sales
- Contractor or builder sales
- Retail sales
- Digital marketing
- Social media marketing
- Meta advertising
- AI-assisted sales or marketing
- CRM management
Previous cabinetry experience is helpful but is not mandatory for a strong candidate with excellent sales, marketing, technology, and learning abilities.
Education
Bachelor’s degree is required, preferably in Business, Marketing, Sales, Communications, Digital Marketing, Interior Design, Construction Management, or a related field.
Relevant sales, marketing, construction, cabinetry, or building-materials experience is considered a strong asset.
- Additional certifications in digital marketing, Meta advertising, CRM systems, AI tools, or sales are an asset.
Ideal Candidate
The ideal candidate is someone who enjoys both sales and marketing and is comfortable combining traditional relationship-building with modern digital tools.
We are particularly interested in candidates who can:
- Find new customers rather than only wait for incoming leads.
- Follow up consistently and professionally.
- Build relationships with contractors, builders, and homeowners.
- Use AI effectively in everyday work.
- Manage Facebook and Instagram professionally.
- Understand Meta Business Suite and basic advertising.
- Create engaging marketing content.
- Make basic updates to a WordPress website.
- Learn cabinetry products and construction terminology.
- Help develop new ideas for increasing sales and market visibility.
- Take ownership of opportunities and contribute directly to company growth.
- Candidates with a strong combination of sales ability, AI knowledge, Meta/Facebook/Instagram experience, and digital marketing skills will receive priority consideration.
