PARTNERSHIPS MARKETING MANAGER
- Are you the type of person who loves building relationships that actually produce results?
- Do you get energized by turning strategic partnerships into trusted brand credibility, qualified leads, and long-term business growth?
- Have you built co-marketing campaigns, events, and partner initiatives that delivered real engagement, rather than simply checking boxes?
- Do you naturally bring structure to plans, ensuring commitments are delivered, stakeholders stay aligned, and nothing falls through the cracks?
- Are you someone who enjoys solving problems collaboratively, and finding ways to keep momentum even when plans inevitably change?
- Do you love working with external partners while collaborating across Marketing, Sales, and Leadership to bring great ideas to life?
- Are you excited by the opportunity to help professionalize and elevate an entire industry, while directly improving the businesses, livelihoods, and quality of life of entrepreneurs across North America?
If this sounds like you, read on.
ABOUT BREAKTHROUGH ACADEMY
Breakthrough Academy specializes in helping high-performing entrepreneurs in the contracting industry grow their businesses by implementing excellent operational systems into their companies. We believe in the unlimited potential of entrepreneurship and help our Members (customers) break through barriers and take their businesses to the next level. Our proprietary training program brings systemization to a contracting company's operations, develops an entrepreneur's core business skills, and holds accountability to goals through a clear business plan.
Breakthrough Academy is now 11 years old and evolving rapidly, with over 750 business owners developing inside our program, and an incredible team of 55+ individuals who make an impact on our Members every single day. We’re now entering one of the most exciting chapters in our company's history. We have a proven market, a strong brand, an incredible community of Members, and a tremendous opportunity ahead of us. Strategic partnerships are an integrated part of how we expand our reach, strengthen our brand, and create value for our Members. We're looking for someone who can help champion our partner ecosystem as a consistent, measurable engine for growth.
This is where you come in.
THIS IS FOR YOU IF:
- You've built partnerships that became meaningful growth channels, not because you found the opportunity, but because you were the person who made it happen.
- You naturally create momentum. When there are multiple stakeholders, competing priorities, and shifting timelines, you're the person who keeps everyone aligned and moving forward.
- You get genuine satisfaction from taking an idea from a whiteboard conversation all the way through execution, ensuring every commitment is delivered and nothing gets lost along the way.
- You don't confuse activity with impact. You care about whether partnerships generated qualified leads, strengthened the brand, created pipeline, and produced measurable business results.
- You build credibility through consistency. Partners trust you because you do what you say you'll do, communicate proactively, and solve problems before they become someone else's.
- You enjoy operating where no two weeks look exactly the same. Changing priorities, new opportunities, and curveballs don't frustrate you - they're simply part of building successful partnerships.
- You have high standards for execution. You notice the details others miss, anticipate what's coming next, and believe that exceptional follow-through is what separates average partnerships from exceptional ones.
IN THE ROLE, YOU WILL BE:
- Owning Breakthrough Academy's partner marketing ecosystem, transforming strategic partnerships into a predictable source of qualified pipeline, market credibility, and long-term business growth.
- Building and executing co-marketing campaigns, webinars, events, sponsorships, and promotional initiatives that create measurable value for both our partners and Breakthrough Academy.
- Identifying and evaluating new partnership opportunities that align with our ideal customer profile, strengthen our brand, and expand our reach within the trades industry.
- Driving every partnership from initial strategy through flawless execution, ensuring commitments are delivered, communication stays clear, and momentum never stalls.
- Creating the operational rhythm behind successful partnerships by coordinating internal teams, external stakeholders, content, approvals, timelines, and follow-up across multiple initiatives simultaneously.
- Using data to continuously improve partnership performance by measuring lead generation, pipeline contribution, engagement, and overall business impact - helping determine where we test, invest, or rest.
- Working closely with Marketing, Revenue, and Executive Leadership to identify new growth opportunities and turn strong ideas into scalable partnership programs.
- Representing Breakthrough Academy as a trusted, professional partner, building long-term relationships that strengthen our position as the leading business coaching company serving contractors across North America.
EXPERIENCE REQUIRED
- 2+ years of experience in partnership marketing, strategic partnerships, business development, account management, or customer marketing within a B2B organization.
- A proven track record of owning external partner relationships that created measurable business results through marketing initiatives, lead generation, or revenue growth.
- Experience leading co-marketing campaigns, webinars, events, sponsorships, or other joint marketing initiatives from planning through successful execution.
- Experience managing multiple partnership initiatives at the same time while coordinating internal teams, external stakeholders, timelines, and competing priorities.
- Strong judgment with the ability to evaluate partnership opportunities, identify where the greatest value exists, and prioritize initiatives that support business growth.
- Experience influencing senior stakeholders inside and outside your organization through strong communication, sound judgment, and consistent execution.
- Hands-on experience using CRM, project management, or marketing platforms such as HubSpot, Salesforce, Asana, Monday, ClickUp, or similar tools to manage relationships, campaigns, and workflows.
- A data-driven approach to measuring success, with experience using leads, pipeline, engagement, or campaign performance to improve future partnership decisions.
THE BENEFITS
- Own one of Breakthrough Academy's fastest growing growth channels, playing a defining role in how we build partnerships that create measurable revenue, stronger brand credibility, and long term business growth.
- Join a company that has built remarkable momentum, averaging 72% year over year growth for the past decade, serving 750+ business owners across North America, and entering one of the most exciting chapters in our history.
- Work with some of the most respected brands serving the trades industry, building relationships that influence thousands of business owners across North America while expanding Breakthrough Academy's reach and reputation.
- See your work translate directly into business results. Every successful partnership, campaign, event, and initiative has a measurable impact on lead generation, pipeline, and the continued growth of our business.
- Help shape how partnership marketing operates inside Breakthrough Academy. This is an opportunity to build processes, raise the standard of execution, and leave your fingerprint on a function with enormous long-term potential.
- Work alongside ambitious leaders who value great ideas regardless of title, and genuinely care about building something exceptional together.
- Enjoy a competitive compensation package, including a strong base salary, RRSP matching, extended health benefits, and paid time off.
- Enjoy amazing travel perks and company events in epic locations - our team events this year range from the warm beaches of Cabo to the serene outdoors in Canmore
If you're an experienced Partnership Marketing Manager looking for an opportunity to architect the next stage of growth inside a profitable, founder-led business with tremendous momentum, we'd love to hear from you.
We thank you for your time and interest. We will reach out directly to shortlisted applicants.
