British Baker

British Baker has been the market-leading resource to the UK baking industry for 140 years. It’s a position the brand retains today, serving up high-quality exclusives, trend-led analysis of the market, interviews with senior industry figures, and the careful curation of news to ensure that our website is meeting the needs of our audience and is a worthwhile investment of their time.

Alongside our top-notch editorial, events are another important pillar of our brand with the prestigious Baking Industry Awards standing as a highlight in the calendar for nearly four decades. These awards celebrate excellence and innovation, recognising standout people, products, and businesses that are driving the industry forward. Britain’s Best Cake and Britain’s Best Loaf add another point of celebration, rewarding outstanding products which are available across the nation.