Brock Ford Sales is committed to delivering an exceptional automotive purchasing experience through professionalism, product knowledge, teamwork, and outstanding customer service.
The Automotive Sales Consultant is responsible for developing and maintaining customer relationships, identifying sales opportunities, presenting vehicles and dealership products, and guiding customers through the purchasing process.
Successful Sales Consultants demonstrate initiative, accountability, a positive attitude, and a commitment to achieving individual and dealership sales objectives.
The position requires a proactive approach to customer engagement, including prospecting, consistent follow-up, relationship management, and participation in dealership marketing initiatives.
Customer Engagement & Relationship Management
- Greet and assist customers professionally, courteously, and promptly.
- Identify customer needs, preferences, and purchasing requirements.
- Establish and maintain positive, long-term customer relationships.
- Conduct timely and consistent follow-up with prospective, existing, and previous customers.
- Maintain regular contact with customers to encourage repeat and referral business.
- Respond promptly to customer inquiries received by telephone, email, text, website, and approved digital platforms.
· Record customer interactions, inquiries, appointments, and sales opportunities accurately in the dealership's approved customer relationship management system.
- Ensure customers receive accurate information and appropriate assistance throughout the purchasing process.
- Address customer concerns professionally and involve management when necessary.
Sales Performance & Prospecting
- Actively pursue new sales opportunities through customer outreach, referrals, prospecting, and dealership-generated leads.
- Maintain a consistent daily schedule of sales-related activities.
- Work toward established individual and departmental sales objectives.
- Follow dealership sales processes and management-approved procedures.
- Conduct professional vehicle presentations and demonstrations.
- Arrange and accompany customers on test drives in accordance with dealership procedures.
- Work cooperatively with sales management to negotiate and finalize transactions.
- Identify opportunities for repeat business and customer referrals.
- Take ownership of personal productivity and ongoing performance improvement
- Participate in dealership-approved digital marketing and promotional initiatives.
- Create or share appropriate vehicle-related content through approved social media channels as directed.
- Promote available inventory, dealership events, and special offers using accurate, professional messaging.
- Respond appropriately to customer inquiries generated through approved digital platforms.
- Comply with strict regulations and requirements of the Ontario Motor Vehicle Industry Council (OMVIC).
Position Requirements:
- Valid Ontario driver’s license with a clean driving record
- Strong customer relations and problem-solving skills
- Sound computer skills, digital and social experience
- Excellent listening and communication skills
- Willingness to learn and succeed
- Team-oriented with a positive attitude
- OMVIC Certification (preferred but not required)
Job Type: Full Time - Permanent
Compensation (expected annual earnings): $40,000 - $92,000 per year. This is a 100% commission role with no base salary. The range reflects historical earnings at this dealership; actual earnings vary based on individual performance and business volumes.
Minimum earnings: In accordance with the Employment Standards Act, commission-paid employees will be paid at least the applicable Ontario minimum wage for all hours worked. Any minimum-wage top-up paid may be reconciled quarterly in accordance with the compensation plan.
