Company OverviewBrother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother Canada was established in 1960, marking over 65 years of operations. Brother Canada is headquartered in Dollard-des-Ormeaux, Quebec and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States. BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan and operates in more than 30 countries worldwide.
Why Work at Brother?At Brother Canada, we’re more than a team; we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work-life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience.
Role OverviewThe Director, Marketing will own and lead the Marketing function as a core Go-To-Market (GTM) enabler driving the overall marketing and demand generation strategy in alignment with the company’s GTM direction, targets, and business objectives. This role will ensure marketing initiatives support both short-term performance goals and long-term growth, while strengthening brand presence, customer engagement, and market impact. The successful candidate will bring deep expertise in omnichannel marketing and customer behavior, along with a proven ability to develop and execute high-impact marketing strategies. This role acts as the primary owner of marketing execution quality, consistency, and performance measurement.
Reporting to the Senior Director, the Director, Marketing will be accountable for marketing planning, brand and messaging strategy, media, creative development, campaign execution, and performance optimization. This leader will translate GTM, market, and customer insights into actionable marketing plans; align cross-functional stakeholders; allocate resources effectively; and maximize return on investment and business impact. The role requires a dynamic, collaborative leader who can influence executive and functional partners while fostering a culture of challenging spirit, innovation, accountability, and data-driven continuous improvement within the marketing team and across the organization.
Duties & ResponsibilitiesMarketing Strategy & Direction
- Create, develop, and execute the marketing roadmap aligned with business objectives and GTM direction, balancing short-term and long-term goals.
- Oversee the planning, execution, and quality of the marketing deliverables ensuring alignment with business objectives, category/channel strategies, and operational execution needs.
- Translate cross-functional inputs from Product Planning, Sales, Digital, and Customer Connection into integrated marketing plans and initiatives.
- Provide oversight and direction for the prioritization of marketing initiatives to maximize business impact.
- Enable strategic initiatives that support business growth, innovation, and organizational objectives.
- Provide direction for the marketing mix (media, content, channels) to maximize visibility, engagement, and demand, ensuring efficient allocation of resources.
- Ensure brand consistency and integrity across all customer touchpoints, overseeing creative and content development.
Operational Oversight
- Accountable for marketing’s contribution to demand generation, pipeline, and revenue growth.
- Oversee the marketing budget, lead budget planning and management, ensuring effective spend allocation and strong marketing ROI.
- Drive strong marketing ROI by implementing and reporting on data-driven strategies and optimizing resource allocation.
Drive rigorous performance management to continuously assess results and recalibrate strategies for maximum impact. - Manage relationships, contracts and quality of deliverables with agencies, consultants and/or freelancers.
Market Intelligence, Insights & Performance Management
- Establish and monitor KPIs, ensuring performance tracking, insights generation, and continuous improvement through test-and-learn methodologies.
- Oversee analysis of customer behavior and competitor marketing activities, ensuring a deep understanding of customers, channels, and tactics to inform the marketing strategy and optimize campaign effectiveness.
- Oversee market research and competitive analysis to shape Go-To-Market strategies through customer, market, and competitive insights. Collaborate with Product Planning to align research efforts with business objectives.
Leadership, Talent Development & Organizational Effectiveness
- Lead and develop a high-performing marketing team by setting clear objectives and fostering a culture of continuous improvement and professional growth.
- Attract, develop, and retain marketing talent.
- Lead operational efficiency while navigating ambiguity, removing obstacles, and balancing risk, opportunity, and escalation.
- Model and strengthen culture drivers: Accountability, Boldness, Authenticity, Excellence.
- Influence up, down and across various functions to align on marketing strategies and drive initiatives.
Communication & Executive Engagement
- Own visibility and prioritization of the marketing pipeline.
- Communicate strategy, risks, performance insights, and recommendations clearly and effectively to senior leadership.
- Be the voice of Marketing in every room: Represent Marketing in cross-functional leadership forums and decision-making bodies.
Experience & QualificationsEducation:
- Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent experience may be considered.
Experience:
- 10+ years of omnichannel marketing and customer behavior experience, including strategy development, brand building, demand generation, and customer engagement.
- 5+ years of people leadership experience, with a proven ability to lead, develop, and retain high-performing teams.
Languages:
- Proficient in both written and verbal French and English communication
- Proficiency in both written and verbal English communication is essential for effective correspondence with clients, suppliers, business partners, and colleagues beyond the province of Quebec
Skills/Knowledge/Abilities:
- Strong knowledge of marketing, sales, and category management practices, with the ability to connect brand strategy, customer needs, and business growth.
- Expertise in marketing best practices, with a focus on connecting the brand to the customer, driving omnichannel sales and enhancing the customer brand perception.
- Excellent communication, stakeholder management, project management, analytical thinking, and decision-making skills, with the ability to manage priorities in a fast-paced environment.
- Creative, detail-oriented problem solver who can identify trends, recommend practical solutions, and maintain focus on broader business objectives.
Additional Details for This Role- Hybrid Work Setting – Enjoy the flexibility of a hybrid model, with three days working remotely and two days in the office each week, supporting work-life balance and meaningful in-person collaboration. Exceptions may apply according to business needs. #atyourside
Our BenefitsWe believe benefits should empower you to thrive at work and beyond. Our health and wellness benefits go beyond the basics, with medical, dental, vision, mental health support, financial advisors, and fitness programs to keep your mind and body in top shape. We’re big believers in recharging your batteries, with flexible vacation, personal days, summer hours, and a company-wide holiday shutdown so you can enjoy real downtime. Our retirement plan helps your savings grow faster with matching contributions and extra perks like a TFSA and mortgage benefits. And because growth fuels success, we invest in you with development programs, from LinkedIn Learning and Brother curated learnings to tuition reimbursement and personalized development plans. But it’s not all work, we love to celebrate! From BBQs to gala nights and our STAR recognition program, your wins get noticed and rewarded. At Brother Canada, we are truly At Your Side, supporting your success every step of the way.
Our Mission, Vision & CultureOur mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.
About Where We WorkBrother Canada’s head office and distribution centre in Montreal’s West Island is at the heart of our operations, housing teams in Marketing, Sales, Customer Experience, HR, IT, Finance, Supply Chain, and more. Our sales office in Mississauga, Ontario, and distribution centre in Richmond, British Columbia, support our coast-to-coast operations. We collaborate across Canada and Brother Americas - always At Your Side.
Equal Opportunity Employer (EOE) StatementAt Brother Canada, we strive to provide an environment where everyone feels valued by respecting individual differences and welcoming diverse life and work styles. We are an equal opportunity employer and do not discriminate or make employment decisions on the basis of race, colour, religion, sex, disability, or any other protected characteristic.