Butler Motor Group Ltd.

Butler Motor Group is a growing Northern Alberta automotive dealer group focused on building strong dealerships, developing great people, and creating long-term value in the communities we serve.

Our group includes:

• Frontier Mitsubishi - Grande Prairie • Frontier Auto & Imports - Grande Prairie • Borderlands Chrysler Dodge Jeep Ram - High Level • Borderlands Chrysler Dodge Jeep Ram - La Crete

Each dealership maintains its own local identity, but all operate with the same core philosophy: take care of our customers, support our teams, improve every day, and stay invested in the communities that support us.

We believe great dealerships are built by great people supported by great systems.

That means continually improving how we approach sales, fixed operations, marketing, customer experience, training, technology, and dealership management.

Butler Motor Group is also investing in the future of automotive retail through better CRM systems, AI, automation, marketing analytics, lead management, dealership KPIs, and stronger operating processes.

Our goal is not to add technology for the sake of technology. It is to make our dealerships easier to operate, our teams more effective, and the customer experience better.

Our focus includes automotive retail, fixed operations, used vehicles, digital marketing, CRM, AI, data analytics, process improvement, employee development, and community involvement.

As we continue to grow, our focus remains simple:

Build better dealerships. Develop great people. Take care of our customers. Support our communities. Keep improving.