Role Impact:
The Marketing Specialist will bring experience and passion for marketing to design, build and execute campaigns, programs, and activations across the Marketing team for our customers at CF properties and within the broader community. This role is fundamental within the Marketing team to help deliver a positive perception of CF through our communications and provide foundational support in planning, building, and executing CF’s high priority and impactful marketing programs. The incumbent will execute projects on time and on budget to deliver great results, knowing when to escalate and getting help and collaborating with others across CF and across the country effectively and efficiently.
Reporting to the Senior Director, Business Growth & Partnerships, this role will build strong relationships and have a key role in monitoring, managing, and expanding the national partnerships business to achieve revenue targets. This role will prepare sponsorship decks, prepare outreach plans, prepare Statements of Work, as well as work cross-functionally with the experience, leasing, marcom and digital teams to integrate and plan for our clients’ success and ensure CF achieves partnership revenue targets.
What you will deliver:
- Support marketing campaigns by executing assigned projects while maintaining a high standard of accuracy and meeting strict deadlines. Coordinate invoicing and expense tracking to ensure accurate coding, payment allocation, and budget reconciliation.
- Work closely with Marketing / Business Intelligence to help integrate key learnings and insights into programs and support any survey or research work required to track, analyze, and report performance of programs against key KPIs.
- Ensure that all marketing programs and assets align with CF Brand Guidelines and deliver a positive perception of CF.
- Find opportunities to improve, solve problems and ultimately optimize marketing delivery for the CF customer.
- Actively track industry trends, best practices, and innovative channels to eagerly test, learn, and implement new opportunities.
- Manage and execute client prospecting (outbound and lead generation) for brand partnerships and sponsorships using LinkedIn (Sales Navigator), AI Dashboards and other outreach tools.
- Work with the Manager, Business Growth & Partnerships to design, build, and format custom sales collateral and partnership proposals to ensure the team can respond to market opportunities in a fast-paced environment.
- Gather data from various teams (including Research & Insights, Experience, and Community Engagement) to create comprehensive, data-rich reports for the Senior Director’s review, showing ROI for active sponsor clients in support of contract renewals.
- Manage and qualify inbound partnership requests.
- Maintain the CRM database, track deal pipelines, update contact information, and follow up on client communications, monitor contract details and expiration timelines, and keep sponsorship inventory up-to-date and aligned across Accounting and Legal.
- Work alongside sales agency partners to prepare operational updates.
- Act as a client service liaison, responding to general information requests and escalating inquiries to maintain a high level of customer service and satisfaction
- Gather multi-channel analytics (such as traffic counters, data event surveys, and social/media measurements), analyze and interpret marketing metrics, campaign data, and partnership KPIs to perform post-campaign analysis and build compelling first-draft wrap reports.
- Work cross-functionally with Experience Design & Delivery, Property Operations, Specialty Leasing, Finance, and Tax to manage multiple national brand partners across properties to ensure integrated fulfillment of sponsorship benefits.
What your strengths are:
- Strong attention to detail in management and execution to project timelines, budget management and overall task accountability.
- Solid verbal and written communication skills with internal and external stakeholders. Ability to generate reports and contribute to presentations that showcase program performance or support recommendations.
- Innovative and growth mindset to identify potential opportunities as well as application of industry-leading practices.
- Strong relationship management skills with internal and external stakeholders and ability to manage any challenges to successfully deliver against project goals, budgets, and timelines.
- Strong team building skills at a specialist level and act as a strong role model against CF Values amongst the team.
What you need to succeed:
- Post-secondary education, preferably in Business, Marketing, Communications, Digital Marketing or Event Marketing.
- Minimum 3 years of marketing experience, preferably in partnerships, CRM tools, and analytics.
- Proven experience with preparing sales reporting, coordinating invoice workflows, and working with detailed tracking systems.
- Demonstrated ability to transform raw, cross-functional data into cohesive, narrative first-draft presentations.
Nice to Haves:
- Knowledge in project management tool Asana.
- Knowledge of budget and invoice management tools.
- Knowledge in Google Suite.
Starting base salary for this job level may range from $58,194 - $77,592. The actual base salary offered will consider several factors including, but not limited to the role, experiences, skills & qualifications, location, market and internal considerations; with this context, CF reserves the right to pay above this range. Cadillac Fairview offers a competitive total rewards package in addition to base pay which includes a performance – based incentive plan, a comprehensive pension and benefits plan, paid time off including vacation, wellbeing & volunteer days and support for continued growth and development.
Why you should join us:
At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!
At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.
Are you someone who believes in our values?
- Aim Higher – we strive to exceed expectations
- Own Your Expertise – we empower ourselves and each other
- Collaborate Effectively – we bring the right people together to get the right results
- Engage with Empathy – we objectively consider the needs of others
- Embrace Change – we drive, learn from, and adapt to change
At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected.
CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email [email protected].
This posting is for a vacant position. CF may use artificial intelligence (AI) technology, alongside human review, to assist in screening and assessing applicants for this position.
