We’re seeking a nimble, fast-paced Growth Marketing Specialist with a “growth hacker” mindset to act as the strategist and manager of multi-channel acquisition campaigns for Caedus.
Caedus is a privacy-focused, high-performance web tool suite designed for creators, video editors, and digital marketers to extract, manage, and optimize short-form media assets seamlessly.
This role focuses primarily on campaign strategy, rapid program execution, and aggressively driving top-of-funnel pipeline growth, complemented by strong hands-on technical management of our modern growth stack. This is an addition to the Marketing team.
Responsibilities
- Campaign strategy: Define target market segments, buyer personas, and messaging frameworks. Develop the key multi-touch tactics and content channels needed to reach the right audience with impactful insights.
- Sequence & outbound orchestration: Design, structure, and manage multi-touch outbound sales sequences (emails, social touches, automated task flows) to accelerate lead acquisition velocity and drive meeting bookings for sales.
- Cross-functional collaboration: Serve as the linchpin for campaign assets, partnering with internal content and creative teams to align messaging copy and promotional collateral.
- Data integration & enrichment: Serve as the hands-on technical owner of our B2B data-acquisition workflows, leveraging tools like Apollo.io for contact enrichment and target-account list building.
- CRM & automation synchronization: Partner closely with internal ops to map data schemas, maintain contact database hygiene, and ensure absolute data consistency between marketing automation platforms and CRMs.
- Conversational AI & live routing: Deploy and manage automated AI conversational booking engines to capture, qualify, and route hot inbound accounts directly into sales pipelines.
- Deliverability & tech health: Actively monitor and protect domain deliverability health standards (DKIM, DMARC, SPF, and tracking domains) to ensure peak inbox placement for all outbound sequences.
- Paid media setup: Execute target-account list matching and audience setup across search networks and LinkedIn Campaign Manager to support active outreach.
Job requirements
- Growth hacker mindset: Thrives in agile, rapid-growth environments where campaign execution speed, creative testing, and top-of-funnel results take absolute center stage.
- Technical rigor: An analytical approach to growth: comfortable mapping workflows, checking data hygiene, managing domains, and optimizing conversion funnels.
- Cross-functional agility: Exceptional ability to translate system data into actionable marketing campaigns while working fluidly alongside sales and operations.
Qualifications
- Education: College or university degree in Marketing, Business, Communications, Advertising, Digital Marketing, or a related field. Active marketing automation and CRM certifications are highly preferred.
- Experience: 3+ years in lead generation or growth marketing, with a proven track record of success in nimble, fast-growth startups or tech environments.
- Marketing stack expertise: Advanced, hands-on technical proficiency in marketing automation administration, complex workflow logic, lead scoring models, and campaign infrastructure.
- CRM competency: Strong working knowledge of CRM data objects (Leads, Contacts, Accounts, Opportunities) and data-sync structures.
- Data & outbound tooling: Direct, hands-on experience using Apollo.io (or similar) for list building, data enrichment, and outbound engagement, alongside paid social targeting capabilities.
