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Caedus

Growth Marketing Specialist

Canada

Full-time

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Job details

Job type: Full-time
Experience: Experience: 3+ years in lead generation or growth marketing, with a proven track record of success in nimble, fast-growth startups or tech environments.
Posting language: English
Posted: Nov 10, 2026

Original job description

We’re seeking a nimble, fast-paced Growth Marketing Specialist with a “growth hacker” mindset to act as the strategist and manager of multi-channel acquisition campaigns for Caedus.

Caedus is a privacy-focused, high-performance web tool suite designed for creators, video editors, and digital marketers to extract, manage, and optimize short-form media assets seamlessly.

This role focuses primarily on campaign strategy, rapid program execution, and aggressively driving top-of-funnel pipeline growth, complemented by strong hands-on technical management of our modern growth stack. This is an addition to the Marketing team.

Responsibilities

Campaign strategy: Define target market segments, buyer personas, and messaging frameworks. Develop the key multi-touch tactics and content channels needed to reach the right audience with impactful insights.
Sequence & outbound orchestration: Design, structure, and manage multi-touch outbound sales sequences (emails, social touches, automated task flows) to accelerate lead acquisition velocity and drive meeting bookings for sales.
Cross-functional collaboration: Serve as the linchpin for campaign assets, partnering with internal content and creative teams to align messaging copy and promotional collateral.
Data integration & enrichment: Serve as the hands-on technical owner of our B2B data-acquisition workflows, leveraging tools like Apollo.io for contact enrichment and target-account list building.
CRM & automation synchronization: Partner closely with internal ops to map data schemas, maintain contact database hygiene, and ensure absolute data consistency between marketing automation platforms and CRMs.
Conversational AI & live routing: Deploy and manage automated AI conversational booking engines to capture, qualify, and route hot inbound accounts directly into sales pipelines.
Deliverability & tech health: Actively monitor and protect domain deliverability health standards (DKIM, DMARC, SPF, and tracking domains) to ensure peak inbox placement for all outbound sequences.
Paid media setup: Execute target-account list matching and audience setup across search networks and LinkedIn Campaign Manager to support active outreach.

Job requirements

Growth hacker mindset: Thrives in agile, rapid-growth environments where campaign execution speed, creative testing, and top-of-funnel results take absolute center stage.
Technical rigor: An analytical approach to growth: comfortable mapping workflows, checking data hygiene, managing domains, and optimizing conversion funnels.
Cross-functional agility: Exceptional ability to translate system data into actionable marketing campaigns while working fluidly alongside sales and operations.

Qualifications

Education: College or university degree in Marketing, Business, Communications, Advertising, Digital Marketing, or a related field. Active marketing automation and CRM certifications are highly preferred.
Experience: 3+ years in lead generation or growth marketing, with a proven track record of success in nimble, fast-growth startups or tech environments.
Marketing stack expertise: Advanced, hands-on technical proficiency in marketing automation administration, complex workflow logic, lead scoring models, and campaign infrastructure.
CRM competency: Strong working knowledge of CRM data objects (Leads, Contacts, Accounts, Opportunities) and data-sync structures.
Data & outbound tooling: Direct, hands-on experience using Apollo.io (or similar) for list building, data enrichment, and outbound engagement, alongside paid social targeting capabilities.

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More about this job

Responsibilities

Develop and execute multi-channel acquisition campaigns, outbound sequences, and paid audience targeting to grow top-of-funnel pipeline and generate sales meetings. Manage data enrichment, CRM and marketing automation synchronization, AI-based inbound routing, and email deliverability while coordinating campaign assets with content, creative, sales, and operations teams.

Requirements

Requires a degree in Marketing, Business, Communications, Advertising, Digital Marketing, or a related field; marketing automation and CRM certifications are highly preferred. Candidates should have at least three years of lead generation or growth marketing experience, advanced hands-on marketing automation and CRM skills, and experience with Apollo.io or similar data and outbound tools.

Skills

Growth Marketing
Campaign Strategy
Lead Generation
Outbound Sales Sequences
Marketing Automation
CRM Administration
Data Enrichment
Audience Targeting
Lead Scoring
Workflow Management
Data Hygiene
Email Deliverability
Paid Media
Conversion Funnel Optimization
Cross-Functional Collaboration

Visa sponsorship

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Keywords

Growth Marketing
Growth Hacking
Lead Generation
Multi-Channel Campaigns
Campaign Strategy
Buyer Personas
Outbound Sales Sequences
Apollo.io
Contact Enrichment
Target-Account Lists
Marketing Automation
CRM
Lead Scoring
Workflow Logic
Data Synchronization
Data Hygiene
Conversational AI
Lead Qualification
Email Deliverability
DKIM
DMARC
SPF
Tracking Domains
Paid Media
LinkedIn Campaign Manager
Search Networks
Audience Targeting
Conversion Funnels
Sales Pipeline
Fast-Growth Startups

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Jobs in Canada