Company Description CANA PLUS INC is a Canadian private label and food manufacturing company specializing in natural foods, herbs, spices, teas, and specialty products. The company provides end-to-end solutions, including product development, sourcing, manufacturing, packaging, labeling, and co-packing services for retailers, distributors, and emerging brands across North America. CANA PLUS INC focuses on delivering premium quality products driven by innovation, reliability, and long-term partnerships. The organization supports retail and wholesale clients with customized private label manufacturing and natural food product solutions. Team members join a collaborative environment that values quality, service, and sustainable business growth.
Role Description The Marketing Specialist is a full-time on-site role based in Toronto, ON, responsible for supporting the growth of CANA PLUS INC’s private label and natural food product offerings. This role involves developing and executing marketing campaigns, coordinating promotional activities, and supporting brand positioning across retail and wholesale channels. Daily tasks include conducting market research, analyzing customer and competitor insights, creating marketing materials, and collaborating with sales and operations teams to align marketing initiatives with business goals. The Marketing Specialist will manage digital and traditional marketing channels, assist with trade show and event planning, and monitor campaign performance to optimize results. The role also includes maintaining strong relationships with customers and partners and ensuring consistent messaging that reflects the company’s values and mission.
Qualifications
- Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
- Candidates should possess Market Research skills, including data gathering, trend analysis, and identifying opportunities in retail, wholesale, and natural food segments.
- Candidates should possess Sales and Customer Service skills to support account growth, respond to client inquiries, and contribute to positive customer experiences.
- Candidates should possess Marketing Strategy skills, including planning campaigns, positioning products, and aligning initiatives with business objectives.
- Relevant skills such as proficiency with digital marketing tools and social media platforms, experience in FMCG or food manufacturing, and strong organizational and project management abilities are beneficial.
- A post-secondary degree or diploma in Marketing, Business, Communications, or a related field, along with prior experience in a marketing or brand support role, is preferred.
