CRM Specialist
Location: Toronto, ON (Dufferin & Highway 401)
Work Arrangement: Full-time | 100% Onsite (5 days/week)
Industry: Dental Technology & Services
About the Opportunity
Our client is a well-established and growing organization in the dental industry seeking an organized, analytical, and hands-on CRM Specialist to join their marketing team.
Reporting to the Marketing Manager, you'll play a key role in managing CRM operations, supporting digital marketing initiatives, and improving customer engagement through data, automation, and campaign execution.
Key Responsibilities
- CRM & Marketing Operations (Approximately 80%)
- Maintain and organize CRM data, ensuring contact records remain accurate and up to date.
- Build and manage email marketing campaigns, including newsletters, product launches, and event communications.
- Create and maintain contact lists, audience segments, and customer lifecycle stages.
- Support marketing automation workflows, including lead nurturing and follow-up campaigns.
- Track campaign performance and prepare reports on email engagement, lead generation, and marketing results.
- Identify opportunities to improve CRM processes and data quality.
Marketing Support (Approximately 20%)
- Assist with broader marketing initiatives and cross-functional projects.
- Support event coordination, marketing administration, reporting, and research.
- Help ensure projects are completed on time and marketing priorities are executed efficiently.
What We're Looking For
- 3+ years of experience in a marketing, CRM, or marketing operations role.
- Experience with HubSpot or another CRM/marketing automation platform.
- Knowledge of email marketing, contact management, reporting, and campaign execution.
- Strong analytical and problem-solving skills with the ability to turn data into actionable insights.
- Experience supporting social media and digital marketing initiatives is an asset.
- Strong written and verbal communication skills.
- Highly organized with excellent time management and attention to detail.
- Proficiency with Microsoft Office or Google Workspace.
- Experience with Canva or basic design software is considered an asset.
Compensation & Benefits
- Base Salary: $70,000–$75,000
- Comprehensive health and benefits package.
- Opportunities for professional development and career growth.
