The Role:
This is a contract position of up to 2 years for an Associate Trade Marketing Manager to lead retail marketing initiatives across health food stores, online platforms and key accounts in Canada and the USA. Partnering closely with Sales, this individual will develop impactful promotional programmes, strengthen retail relationships and drive brand visibility, customer engagement and measurable sales growth.
Responsibilities:
- Plan and execute retail marketing initiatives, including national flyer programmes, digital advertising, product launches, in-store displays, and multi-channel activations.
- Collaborate with sales teams to understand account requirements and deliver effective promotional programmes.
- Manage budgets, timelines, point-of-sale materials and campaign performance to maximize return on investment.
- Develop creative briefs and oversee artwork approvals, working with internal teams, external vendors and agencies to maintain brand consistency.
- Plan and represent the organization at B2B trade shows across Canada and the USA.
- Coach and support the Trade Marketing Specialist, standardizing processes and ensuring consistent programme reporting.
- Set team objectives, provide feedback and support performance management, training and professional development.
- Promote an inclusive, respectful and safety-focused workplace while ensuring compliance with company policies and applicable regulations.
Requirements:
- Degree in Marketing, Business, Communications or a related field, or equivalent experience.
- 2–5+ years of experience in marketing or strategic planning, including leadership responsibilities.
- Knowledge of shopper marketing, retail media, point-of-sale development and promotional campaigns.
- Experience managing budgets, timelines and return-on-investment analysis.
- Strong project management, Excel, vendor management and cross-functional collaboration skills.
- Demonstrated ability to coach team members and manage multiple priorities.
- Experience in health food retail is an asset.
- Holistic Nutrition Certification is considered an asset.
Candidates with a passion for natural health, retail marketing and building strong sales partnerships are encouraged to apply for this opportunity to drive brand growth across North American markets.
