Job Summary:
The Partnerships Specialist plays a critical role in cultivating high-value relationships that amplify brand authority and reach. This role is responsible for the strategic identification, vetting, and management of a diverse portfolio of partners, including long-term brand ambassadors, niche influencer talent, and recipe creators. By leveraging community-based collaborations as a key growth marketing tactic, the Specialist ensures that every partnership is rooted in authenticity, delivers high-quality content, and drives measurable engagement within key consumer segments.
Core Responsibilities:
Relationship Management & Growth
- Develop and execute strategic partnerships with brand ambassadors, influencers, and community-based organizations that drive brand awareness and expand the brand’s digital & physical footprint.
- Identify and recruit high-alignment partners – ranging from macro-influencers to niche content creators – ensuring their values and audience demographics align with the brands’ target segments.
- Serve as the dedicated point of contact for all external influencers and content creators, fostering long-term loyalty and ensuring a consistent experience throughout the partnership lifecycle.
- Monitor the competitive landscape to identify emerging creators and innovative collaboration models that keep the brand at the forefront of the creator economy.
- Represent the brand at industry events, conferences, and networking opportunities to expand reach and identify potential partnerships.
Content Strategy & Integration
- Orchestrate partnerships with recipe creators to generate high-quality, brand-integrated content that showcases product versatility and drives consumer intent.
- Brief partners on campaign and brand objectives, key messaging, and visual guidelines to ensure all collaborative content maintains a sophisticated and cohesive brand voice.
- Review and approve partner deliverables, ensuring technical accuracy, aesthetic alignment, and adherence to brand standards before publication.
- Collaborate with the Social Media Team to leverage brand ambassadors in amplifying campaigns, enhancing storytelling, and increasing overall brand visibility across platforms.
- Monitor competitor activities to inform strategies and maintain a competitive edge.
Performance Tracking and Contractual Governance
- Manage the end-to-end contractual process for all partnerships, including fee negotiation, usage rights, deliverable timelines, and ongoing terms discussions in collaboration internal strategy teams.
- Lead partnership negotiations to secure mutually beneficial agreements while maintaining campaign needs and budget considerations.
- Establish and monitor key performance metrics for each partnership, analyzing reach, engagement, sentiment, and conversion attribution.
- Synthesize partnership data into insightful performance reports, providing a clear narrative on the ROI of partnership investments.
- Oversee the distribution of product samples and influencer boxes, ensuring a timely fulfillment that reinforces a cohesive and elevated brand experience.
Qualifications:
- Bachelor’s degree or Diploma in Communications, Marketing, Public Relations, or a related field, or equivalent professional experience.
- 2+ years of hands-on experience in influencer marketing, talent management, or partnership development.
- Exceptional networking and relationship-building skills, with the ability to represent the brand with sophistication across diverse audiences.
- Certification in holistic nutrition.
Key Skills:
- Strong aesthetic sense and understanding of content trends, with the ability to coach creators.
- Strong skills in contract negotiation and talent management.
- Experience using influencer management platforms and social listening tools.
- Excellent verbal and written communication across in-person and digital channels.
- A passion for natural health and promoting wellness.
- Strong organizational, project management, and multi-tasking abilities, with the flexibility to adapt to last-minute changes with a positive attitude.
Salary range: $55,000 to $60,000 CAD annual. With opportunities for bonus incentive programs and comprehensive health benefits.
Only candidates selected to move forward in the recruitment process will be contacted regarding next steps. Thank you for your understanding!
