About Cloudcure
Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care. We combine technology, clinical expertise, and patient-first experiences to improve health outcomes across Canada.
Were looking for a Marketing Specialist who can own ad creative development and SEO-driven content, helping us increase acquisition, engagement, and conversion across paid and organic channels.
What You will Do
Ad Creative & Performance Marketing
- Develop high-performing ad creatives for Meta, Google, TikTok, and other paid channels
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Write and iterate on ad copy, headlines, hooks, and CTAs based on performance data
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Collaborate with growth and marketing teams to test messaging, creatives, and formats
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Refresh and optimize creative assets regularly to avoid fatigue and improve ROAS
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Translate healthcare concepts into clear, compliant, and compelling messaging
SEO Content & Website Optimization
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Write and optimize SEO-driven blog content, landing pages, and website copy
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Conduct keyword research and align content with search intent
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Improve on-page SEO (headings, meta titles, descriptions, internal linking)
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Support content updates across core service pages and program pages
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Ensure content is accurate, patient-friendly, and aligned with healthcare standards
Cross-Functional Collaboration
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Work closely with product, operations, and clinical teams to ensure content accuracy
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Align ad creative with landing pages to improve conversion rates
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Support campaign launches with cohesive messaging across paid and organic channels
What Were Looking For
2-4+ years of experience in digital marketing, content marketing, or growth marketing
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Strong experience writing ad copy that converts
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Solid understanding of SEO best practices and content optimization
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Comfortable working with healthcare or regulated industries (or willing to learn)
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Data-informed mindset: you understand how creative impacts performance
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Strong writing skills with the ability to adapt tone for different audiences
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Experience with tools like Google Search Console, Ahrefs/SEMrush, Meta Ads Manager, or similar (nice to have)
Nice to Have
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Experience in healthcare, wellness, or telehealth
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Familiarity with CRO principles and landing page optimization
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Basic design sense (Canva, Figma, or creative briefing experience)
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Experience working in startups or fast-moving environments
Why Join Cloudcure
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Work on a product that directly improves patient access to care
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High ownership and real impact on growth
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Remote-first, collaborative team
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Opportunity to shape marketing foundations as we scale
