Marketing Manager, International– Markham, Ontario
Who We Are:
In 1889 the Clover Leaf brand was first introduced to Canadians when the company began operating the first commercial salmon cannery on the Fraser River near Vancouver, British Columbia.
For more than 135 years, Clover Leaf Seafoods has offered Canadians high-quality, convenient seafood products under trusted brands including Clover Leaf and Brunswick. Today, Clover Leaf is Canada’s leading canned seafood brand, while Brunswick is the leading canned sardine brand in Canada and the Caribbean. Through Bumble Bee Seafoods International, our products reach more than 40 countries around the world.
Bumble Bee Seafoods International, is the international division of Clover Leaf Seafoods, responsible for managing and growing our brands outside of Canada and the United States. With offices in Saint John, New Brunswick and Markham, Ontario, this team works closely with international distributor partners to bring trusted seafood brands, including Brunswick and Bumble Bee to consumers around the world. Brunswick is the #1 brand of canned sardines in Canada and is #1 Sardine brand in the Caribbean.
Clover Leaf Seafoods, along with our U.S. affiliate, Bumble Bee Foods, forms one of North America’s largest branded seafood companies. In 2020, Clover Leaf Seafoods, along with Bumble Bee Foods, was acquired by our long-time partner, FCF Company Ltd. FCF is a privately held company and one of the world’s largest marine trading companies, with over 50 years of experience in the supply of tuna and other seafood. With FCF as a strong strategic owner, Clover Leaf Seafoods is well positioned for future growth.
Delicious, protein-rich, versatile, convenient, and affordable. We believe seafood is one of the greatest foods on the planet.
Our Purpose: Feeding people’s lives through the power of the ocean.
Our How: Trusted brands offering seafood products that are delicious, nutritious, and accessible.
As a company of seafood lovers, we have made it our mission to discover new, innovative, and more sustainable ways to source food from the ocean for our family of brands and help others discover seafood goodness.
Our Company Values:
- Focus Forward – With passion and urgency we create the future we desire.
- Come Together – Unified in purpose, exceptional in action.
- Find a Way – With relentless focus and decisive action, success is inevitable.
- Act Right – We operate with absolute integrity and own our part.
- Show Care – We care deeply about our collective success and the teams who make it possible.
Marketing Manager International– Markham, Ontario
Reporting to the Senior Trade and Consumer Marketing Manager, the Marketing Manager, International leads the development and execution of marketing strategies for Brunswick and Bumble Bee across priority international markets. As the marketing partner to the International Sales team and our exclusive distributor partners, you will translate consumer, customer, and business insights into integrated plans that build brand strength, accelerate profitable growth, and deliver excellent in-market execution across the Caribbean and Central America.
What You’ll Do Here:
- Develop and execute annual marketing and business plans for Brunswick and Bumble Bee across priority Caribbean and Central American markets, aligned with volume, net sales, market share, profitability, and return-on-investment objectives.
- Partner with Territory Managers and distributor teams to identify growth opportunities, establish revenue and profitability targets, and lead business reviews and in-market execution.
- Lead integrated consumer marketing programs across traditional and digital channels, adapting strategies, creative, and communications to local consumer, customer, and cultural insights.
- Manage distributor and agency relationships across creative, digital, social, influencer, packaging, website, and research initiatives, ensuring clear scopes, budgets, timelines, performance, and deliverables.
- Lead innovation, renovation, packaging, and commercialization projects across brands, products, markets, and languages, ensuring brand consistency and regulatory alignment.
- Analyze consumer, customer, market, sales, profit, and market-share data to generate insights, recommend actions, and optimize marketing investment.
- Collaborate across Sales, Finance, Supply Chain, Operations, Technical Services, Regulatory, and Procurement to align priorities and deliver results.
- Prepare and present business updates, strategic recommendations, and performance results to senior leadership.
- Contribute to a collaborative, high-performing Marketing team by sharing knowledge, supporting colleagues, and taking accountability for outcomes.
What You Bring to the Team:
- University degree in business, marketing, or related discipline.
- Five or more years of progressive marketing experience in consumer-packaged goods; food or beverage experience is strongly preferred.
- Fluency in English and Spanish, with strong written, verbal, presentation, and interpersonal communication skills.
- Demonstrated experience developing annual marketing plans and integrated campaigns across traditional and digital channels, including social and influencer marketing.
- Experience leading innovation, renovation, packaging, and commercialization initiatives.
- Strong commercial, financial, and analytical acumen, including P&L management, pricing, profitability, budgeting, market research, and translating data into actionable recommendations.
- Understanding of retail environments and experience partnering with customers and distributors to drive growth across diverse international markets and cultures.
- Proven ability to influence and deliver results through cross-functional and indirect relationships, supported by a collaborative, low-ego approach.
- A proactive, curious, and creative mindset, with the initiative to solve problems, take ownership, and contribute beyond immediate role responsibilities.
- A passion for food and an appreciation for seafood and consumer-led brand building.
- Proficiency in Microsoft Word, PowerPoint, and Excel.
- Ability and willingness to travel internationally as required.
Compensation:
- Hiring Range: CAD $105,000 – $125,000.
- Eligible for an annual bonus of up to 15%, based on company performance and the terms of the company bonus plan.
- Final compensation will be based on relevant experience, skills, location, and internal equity.
Why Work for Clover Leaf Seafoods?
Join a collaborative, inclusive, and values-driven company where your work can make a visible impact. As part of a medium-sized organization with trusted brands and a strong market presence, you will have the opportunity to move ideas forward, contribute practical solutions, and help shape business growth. You will work with colleagues who value curiosity, accountability, continuous improvement, and care for one another.
What We Offer:
- A collaborative, inclusive, and agile workplace where people are encouraged to contribute, grow, and make an impact.
- Learning and development opportunities, including GROW and tuition reimbursement, to support ongoing career development.
- Comprehensive wellness benefits, including employer-paid health and dental premiums, an Employee Assistance Program, and access to virtual health care.
- Recognition and rewards programs that celebrate contributions and reinforce our values.
- A company matching pension plan and a commitment to responsible, sustainable business practices.
Clover Leaf Seafood fosters diversity, inclusion and belonging within and across our organization. We welcome all to apply, including women, visible minorities, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity. Interested applicants can apply directly.
Clover Leaf Seafood is an accessible employer. If you require accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will collaborate with you to meet your needs.
