Original job description
About the role
As Coalition’s Integrated Campaign leader for our Security go-to-market, you will lead inbound strategy and operate as a bridge between PMM and Sales to design and execute on Security campaigns that allow us to reach our growth goals. This is a highly visible, cross-functional role, partnering across the team to refine our ICP and build the customer journey and scale our digital channels to reach our security audiences, while playing an active role in shaping brand awareness campaigns that change the way that the market thinks about the evolution of thread management and response.
The ideal candidate is equal parts left and right brained, operating with empathy and understanding for our audiences while staying focused on driving business outcomes.
Responsibilities
Developing and operationalizing a calendar of campaigns for our Security business that targets our key audiences with alignment from Product Marketing, Content and Sales
Leading our security audience customer journeys, being the voice of what is going to drive impact and weighing in on segmentation and how we rally the team to reach them more effectively
Ensuring our digital channels are set up and optimized to hit our inbound goals while balancing brand awareness and top of funnel targeting strategy, making sure we’re maximized for immediate impact and long-term reach while rightsizing investment
Partnering with our Channel Sales and Field Marketing teams to accelerating our Field and Events strategy with better campaign integration
Working with analytics and data teams to stand up campaign dashboards to ensure there is greater visibility and alignment on channel performance and campaign progress against goals
Folding experimentation into campaigns, testing messaging and creative to establish new baselines for audience insights and engagement that the entire team can leverage
Experience
8-10+ years in Digital Marketing, Demand, Integrated Campaigns ABM or Field Marketing - ideally having experienced scale at a growing company marketing to a tech audience
Familiarity with direct and indirect go-to-markets - including working with Channel Sales and MSPs
Comfort with multiple GTM channels, audiences and motions with hands-on expertise in digital distribution and paid channels (includes SEM, display, paid social, and experimenting with media placements and podcast sponsorships)
You have owned a budget as well as the outcomes against that budget and a regular reporting cadence around it
Are comfortable building with AI and familiar with AEO/AI discoverability
Experience rallying cross-functional groups and good Project Management principles
Compensation
As a remote-first organization, our compensation reflects the cost of labor across several Canadian geographic markets.
In Alberta, British Columbia & Ontario the base salary for this position ranges from $128,000/year up to $160,000/year.
For all other locations, the base salary for this position ranges from $115,200/year up to $144,00/year.
Consistent with applicable laws, an employee's pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location. Your Recruiter can share more on the specific target salary range for your location during the interview process. Coalition, Inc. reserves the right to modify this range as needed.
Vacancy Status: This posting is for an existing vacancy.
Use of AI: We utilize AI-assisted tools to help us organize and review the high volume of applications we receive. However, our human recruiting team makes all final hiring decisions and interview selections, valuing personal connection over algorithms.
Application Updates: Consistent with our commitment to transparency, if you are interviewed for this role, we will provide a status update on your application within 45 days of your final interview.
Perks
100% medical, dental, and vision coverage
Flexible PTO
Annual home office stipend and WeWork access
Mental & physical health wellness programs like Headspace, Lumino, and more!
Competitive compensation and opportunity for advancement
