A well-established Canadian manufacturer of packaged concrete, mortar, and cement products is searching for a General Manager to own the P&L of the entire business and drive margin growth.
This company has a loyal customer base across 250+ independent retailers and is looking for a commercial leader and operator who can be on site in the Niagara region.
We are searching for a sales leader to lead the next chapter - someone who will drive revenue growth, build structure, and execute a 3–5 year plan designed to innovate around the customer and drive business value.
Top-line growth is the primary engine: through deeper penetration of existing accounts, new channel development, and an expanded product suite.
Backed by a family office, the company has made significant capital investments in its facility and is well-positioned to grow - both through its current product line and by thinking creatively about what comes next.
What You’ll Do
In your first 3 months:
- Be present - on site five days a week, visibly leading the team
- Assess the organization: people, processes, customers, contracts, supply chain, and production
- Build trust and raise the standard - earn credibility before you change things
- Identify the highest-leverage commercial and operational gaps and begin addressing them
By 6 months:
- Complete a thorough analysis of operations and commercial performance; begin executing on the gaps
- Partner with the board and ownership to build and finalize the 3–5 year strategic plan, with revenue targets at its core
- Establish clear KPIs, reporting cadence, and accountability structures across the business
- Drive early wins in customer retention, account growth, cost efficiency, and operational throughput
Ongoing:
- Own the P&L - revenue, margins, cost structure, and EBITDA performance
- Lead topline growth - own the commercial agenda alongside or in place of the Director of Business Development: key accounts, pricing, channel expansion, and new product launches
- Lead and develop a close-knit team; upgrade talent where needed
- Evaluate and pursue growth opportunities: new product lines, channel expansion, geographic reach, and partnerships
- Represent the business with key customers, suppliers, and stakeholders
Who You Are
You are a commercially-driven operator - someone who has grown revenue and run a business, not just managed a plant. You understand what drives customers to buy and how to build lasting channel relationships. You are also comfortable on a production floor, capable of owning a P&L end-to-end, and disciplined enough to build structure in an entrepreneurial environment.
Your background likely includes:
- A track record of growing revenue - through new customers, new channels, or new products
- 10–20 years of progressive sales, general management, or operations experience - ideally spanning both commercial and manufacturing functions
- P&L ownership in a business with $10M–$100M in revenue
- Experience building structure in a founder-led or entrepreneurial environment
- Comfort working across procurement, supply chain, production, and commercial functions
- Experience leading a team through a period of change or professionalization
- Results-driven with a history of both topline and bottom-line growth
You will stand out if you have:
- Experience managing or building a sales team, or directly owning key account relationships
- Background in building materials, concrete, packaging, food manufacturing, or adjacent categories
- Experience developing or executing a multi-year strategic growth plan
- Exposure to channel development - retail, distribution, or commercial/industrial
What We’re Looking For
- Commercial Drive - hungry to grow the top line; knows how to develop customer relationships, open doors, and close
- Judgement & Follow-Through - makes hard calls, does what they say, holds others to the same standard
- Strategic Thinking - prioritizes ruthlessly; knows which customers, products, and initiatives drive the most revenue and value
- Humble & Hands-On - builds trust through action; does not manage from a distance
- Grit - willing to dig into the details, push through resistance, and sustain a high pace
- People Leadership - firm but fair; can inspire a tight-knit team while raising expectations
- Pragmatic - does the right thing for the business, not the fashionable thing
Location & Logistics
The role is based full-time at the company’s Niagara-region facility. Five days per week on-site is a requirement - with some flexibility of course - this business is built on presence and relationships.
Candidates located within reasonable commuting distance of the Niagara Region, or those willing to relocate, are strongly encouraged to apply.
Compensation & Benefits
- Competitive base salary
- Performance bonus: 30–40% of base, tied to business outcomes
- Future equity / profit participation opportunity for the right candidate
- Full benefits package
