Responsibilities
Define the data science vision and build a scalable modeling roadmap for Marketing and Product, including an end-to-end measurement framework that combines media mix modeling, incrementality testing, and attribution. Develop predictive growth models such as client lifetime value and retention models, mentor the team, and uphold production code standards.
Requirements
The role calls for leadership of data science and marketing science work across Marketing and Product, translating business priorities into modeling initiatives. It also requires the ability to guide measurement and predictive modeling efforts, mentor a team, and maintain hands-on production code standards.
