Original job description
This past February, a $499.99 Disney Pinnacle capsule sold out in seconds. Behind that demand is the largest fandom in the world. This role exists to turn that fandom into collecting - one irresistible drop at a time.
Why this role exists
Disney Pinnacle is digital pin collecting built with the Walt Disney Company. Few products get moments like ours: D23 (August 2026), Disney+ promotions, a pin opened in a theater on opening night. And few audiences run as deep - at the center, collectors who trade weekly, chase one-of-ones, and know the characters' stories better than we do. They're in our Discord. They have opinions. The best drops will be designed with them in earshot.
Your job is to make Disney Pinnacle the place that fandom turns into collecting - the centerpiece of Disney collecting culture. That happens one drop at a time, where the story, the scarcity, and the reason to tell your friends are a single designed object. The story pulls the fans in; the partnership makes it unmistakably Disney; and the economy is what turns a first pin into a second, and a second into a habit. Designing that economy so the story is genuinely true - genuinely scarce, genuinely worth chasing - is the center of the work.
The number it lives on is simple: collectors who keep coming back, drop after drop.
That's the job.
What you'll own
Write the story each drop tells - which characters, what moment, why now, and the creative brief that flows from it. You're the narrative strategist; the creative team owns the art.
Design the economy that makes the story true - pack tiers, rarity and scarcity design, mint counts, pricing, sequencing, timing. If the rare thing isn't genuinely rare, the story doesn't hold.
Run the growth-experiment portfolio - every bet written down with a hypothesis, a cost, and what would prove it wrong. You build repeatable systems, not one-off wins, and you track everything.
Make the case in writing - to our leadership and our partners. Written argument is how anything ships here.
Drive each campaign through the calendar - owned channels and lifecycle, from pre-drop hype to drop day to the post-drop push into trading, where people stay.
A quarter in the life
Your first days, you make something already in flight measurably better. Your first couple of weeks, you ship something of your own - a lifecycle campaign or a small activation. Your first month, you run the back half of a major drop already in motion and ship a smaller campaign end to end yourself. By month three you've taken a drop from concept to launch on the fast path - story, economy, and campaign yours end to end. The flagship you design from scratch lands the quarter after: the best work with brands this size is planned months ahead and built to a high bar.
What you bring
Three things, and they're dealbreakers:
Story fused with game design. You've made something where the mechanics made the narrative land - a drop, a launch, a season, a campaign. Show us.
Exceptional writing. The role runs on written persuasion: briefs, business cases, approval packages, and the public story itself.
Extreme AI-nativeness. Not "uses ChatGPT" - you've built loops, tools, or workflows that made a team measurably faster, and you can walk us through them live.
This is a lot of surface for one person. That's deliberate. AI collapses the old handoffs between story, economy, and growth - so the job is to own the whole outcome and direct AI as your specialist bench, not to coordinate three teams. We hold the bar high on judgment, taste, and writing precisely because that's the part AI can't do for you.
These matter too - and if you don't have one yet, prove to us you can learn fast:
Deep Disney, fandom, or collectibles fluency. You'll need it by month three. If it isn't there on day one, show us how fast you absorb a new world.
LiveOps or drop-calendar experience. If you haven't run a live calendar, show us the closest thing you've owned and how quickly you got good at it.
Experiment rigor. We'll teach you our method - but show us you pick things up fast.
We don't care where you went to school or what's on your resume. We care what you've shipped.
This role is not for you if…
You want to run a proven playbook. The product is proven; the growth engine is yours to build - you'll invent it, test it, and throw most of it away.
You need unconstrained creative freedom. We build with the most beloved brands in the world, and the craft is making great work inside real constraints.
You hear blunt, fast, direct feedback as criticism. We work at high intensity and say exactly what we think; people who thrive here treat that as fuel.
You want to tell stories without owning what they do to the numbers.
About Dapper Labs
We invented the modern digital collectible - CryptoKitties, NBA Top Shot, and now Disney Pinnacle. We began as a venture studio with a high-innovation culture, and after riding this market's full boom and bust, we've come back to those roots: a lean, AI-native team that ships fast and builds with the strongest brand partners in the world. Pinnacle is two years in and one of our healthiest products - a scarcity economy that works, with premium capsules that sell out. What isn't built yet is the growth engine. That's you. Day to day you'd work with the Executive Producer who runs the collectibles portfolio, and directly with Roham, our CEO, on the bets that define the next chapter - this is one of them.
Benefits: meaningful equity, comprehensive health coverage, flexible time off, and a remote-first setup.
Dapper Labs is an equal-opportunity employer. We make hiring decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. Need an accommodation during the process? Just ask.
How to apply
Send links to things you launched - a drop, a campaign, writing that moved a number, a tool you built - plus a short note on one decision behind one of them. The note matters more than the resume. If we're both serious after the interviews, the centerpiece of our process is a paid work trial: design a real Disney Pinnacle drop, take blunt feedback, and revise it. We pay senior rates for your time.
