Sales & Marketing Specialist – Student Enrollment & Growth
Company: DOBI Reading Program
Location: Langley, BC (Hybrid)
Employment: Full-Time
Schedule: Hybrid – specific schedule to be determined
Compensation: $60k + performance-based commission (to be determined
About DOBI
DOBI Reading Program is a growing educational company specializing in one-on-one literacy support for children. Using structured literacy methods rooted in the Orton-Gillingham approach, we help students develop stronger reading skills, build confidence, and succeed in their learning.
With locations in British Columbia and Alberta, we’re looking for an outgoing, motivated individual to help us grow and connect more families with the support their children need.
About the Role
We’re looking for a Sales & Marketing Specialist who is passionate about people, takes initiative, and enjoys making things happen.
This isn’t a position where you’ll simply be assigned tasks and check them off a list. We want someone who is excited about finding new opportunities, building relationships, coming up with creative ideas, and helping grow a business.
You’ll play an important role in growing student enrollment across all DOBI locations, with a particular emphasis on expanding our Calgary location.
You don’t need to be an expert in sales or marketing to succeed in this role. We’re much more interested in finding someone with the right personality, attitude, and ambition who is eager to learn and grow with us.
What You’ll Be Doing
Student Enrollment & Sales
* Connect with prospective families, understand their children’s needs, and help them find the right program.
* Manage inquiries, follow up with interested families, and guide them through the enrollment process.
* Build genuine relationships with parents and confidently communicate the value of our programs.
* Help increase enrollment and encourage families to access the level of support their children need.
Marketing & Business Growth
* Develop creative ideas to increase awareness of DOBI and attract new families.
* Create engaging social media content that tells our story and showcases the impact of our programs.
* Help execute marketing campaigns, promotions, and other growth initiatives.
* Identify new opportunities to generate leads and build our presence in the communities we serve.
* Work with leadership and external marketing partners to support our overall growth strategy.
Community Outreach & Relationship Building
* Build relationships with psychologists, speech-language pathologists, schools, educational professionals, and other potential referral partners.
* Proactively reach out to local organizations and businesses to introduce DOBI.
* Look for opportunities to attend community events, establish partnerships, and expand our referral network.
Who We’re Looking For
More than anything, we’re looking for the right person.
Our ideal candidate is:
* A self-starter: You don’t need someone constantly telling you what to do. You recognize opportunities and take action.
* Personable and outgoing: You genuinely enjoy meeting people, starting conversations, and building relationships.
* An excellent communicator: You’re comfortable speaking with parents, professionals, and community partners, both in person and over the phone.
* Creative and resourceful: You enjoy coming up with new ideas and figuring out how to make them happen.
* Organized and dependable: You follow through on commitments and don’t let opportunities fall through the cracks.
* Growth-minded: You’re motivated by results, enjoy challenges, and want to continuously improve.
* Passionate about making a difference: You believe in helping children succeed and want to be part of a meaningful business.
Experience – Nice to Have, Not Required
Experience in any of the following areas would be an asset:
* Sales, business development, or customer relationship management
* Marketing strategy or campaign execution
* Social media management and content creation
* SEO, Google Ads, or digital marketing
* Community outreach or partnership development
* Education, tutoring, or working with families
Don’t have all these skills? That’s okay.
We’re willing to invest in training the right person. A great attitude, strong communication skills, and a willingness to take initiative are far more important to us than a particular degree, certification, or job title.
What We Offer
* A full-time, hybrid position with a flexible work arrangement to be determined.
* A base salary plus performance-based commission, with compensation details to be finalized.
* Opportunities for professional growth and increased responsibility.
* The opportunity to make a meaningful impact on children’s lives.
* Direct involvement in growing an expanding educational business.
* The freedom to bring forward new ideas, take ownership of projects, and see the results of your efforts.
* A supportive team that values initiative, collaboration, and continuous improvement.
How to Apply
If you’re outgoing, ambitious, and excited by the idea of helping grow a business that makes a real difference, we’d love to hear from you.
When applying, please tell us a little about yourself and share an example of a time you took initiative to accomplish something without being asked.
We’re interested in who you are, what motivates you, and what you’re capable of - not just what’s on your resume.
