The Marketing Coordinator supports the planning and execution of integrated marketing
initiatives across all customer touchpoints. This role helps bring seasonal campaigns to life
from concept to launch, coordinating content creation, photoshoots, marketing calendars,
and cross-functional activations. Working closely with the Marketing, Ecommerce & Retail
team, the coordinator ensures brand consistency and seamless execution across all
channels.
Key Responsibilities
Campaign Planning & Go-to-Market Execution
- Assist in the development and management of seasonal marketing and go-to-
market calendars.
- Coordinate the organization of campaigns across email marketing, social media,
affiliate marketing, paid media, website, retail, and other channels.
- Support the execution of product launches, seasonal campaigns, promotions, and
brand initiatives.
- Collaborate with internal teams and external partners to ensure projects are
delivered on time and to brand guidelines.
- Assist in the development of bilingual marketing copy across email campaigns,
website content, product launches, paid media, social media, retail
communications, and promotional materials.
Content Production & Photoshoots
- Plan and coordinate photoshoots including campaign, e-commerce, lookbook,
lifestyle, and product photography.
- Manage shoot logistics including timelines, talent, locations, product preparation,
shot lists, and vendor coordination.
- Assist in overseeing content production from concept development through final
delivery.
- Ensure all photography and video assets meet brand standards and campaign
objectives.
Creative Development
- Help translate campaign concepts into cohesive content across all brand
touchpoints.
- Collaborate cross-functionally to develop storytelling that extends from campaign
imagery to social media, email marketing, digital advertising, website content, retail
communications, and other customer-facing materials.
- Assist in maintaining a consistent visual and brand identity throughout all initiatives,
coming to the table with fresh ideas & on-trend research.
Qualifications
- Bachelor’s degree in Marketing, Communications, Fashion Marketing, Business,
Journalism, or a related field.
- 2+ years of experience in marketing, brand, communications, content production,
or a related role.
- Strong interest in fashion, apparel, retail, and consumer brands, with a good
understanding of industry trends and the customer journey.
- Passion for storytelling, visual culture, brand building, and content creation.
- Strong ability to research fashion and consumer journey trends.
- Experience in coordinating creative productions and photoshoots.
- Excellent organizational and project management skills with the ability to manage
multiple projects simultaneously.
- Strong written and verbal communication skills, with the ability to develop
compelling marketing copy across various channels.
- Understanding of digital marketing channels, including social media, email
marketing, affiliate marketing, influencer marketing, and paid media.
- Detail-oriented, proactive, and highly collaborative.
- Bilingual in English and French
