Original job description
Company Overview
Earlston Academy is an AI-powered career training and workforce development academy focused on helping individuals transition into high-demand careers in AI, technology, business operations, recruiting, and data-driven professions. We combine industry-relevant education, career coaching, and job placement support to deliver measurable career outcomes for our students.
Role Overview
We are seeking a high-performing Sales Manager to lead and scale our student enrollment team. This role is responsible for managing Enrollment Advisors, driving enrollment revenue, improving conversion rates, and building a high-performance sales culture.
The ideal candidate is a proven sales leader with experience managing consultative sales teams, achieving aggressive revenue targets, and coaching representatives to consistently exceed performance goals. This position plays a critical role in helping prospective students invest in career-changing education and training programs.
Key Responsibilities
Sales Leadership & Team Management
Lead, coach, and develop a team of Enrollment Advisors
Establish performance expectations, activity targets, and accountability systems
Conduct daily sales huddles, pipeline reviews, and one-on-one coaching sessions
Monitor call quality and provide feedback on discovery, objection handling, and closing techniques
Foster a results-driven, student-focused sales culture
Recruit, onboard, and train new Enrollment Advisors as the team grows
Enrollment Revenue & Performance
Own monthly and quarterly enrollment targets
Drive consistent enrollment growth through effective sales management
Improve lead-to-appointment and appointment-to-enrollment conversion rates
Forecast enrollment performance and revenue outcomes
Identify opportunities to increase average student value through program recommendations and upsell opportunities
Pipeline & CRM Management
Oversee the enrollment pipeline and ensure timely follow-up on all leads
Monitor CRM activity, lead stages, and advisor productivity
Ensure accurate reporting and enrollment tracking
Improve speed-to-lead performance and appointment show rates
Maintain operational excellence across the admissions process
Sales Process Optimization
Develop and refine enrollment scripts, workflows, and sales playbooks
Analyze funnel performance and identify conversion bottlenecks
Test new sales approaches, messaging, and enrollment strategies
Collaborate with marketing to improve lead quality and conversion performance
Implement best practices to improve efficiency and scalability
Cross-Functional Collaboration
Partner with Marketing, Career Services, and Student Success teams to improve enrollment outcomes
Provide feedback on market trends, student objections, and competitive positioning
Support the development of new programs and enrollment initiatives
Required Experience
3+ years of sales management, admissions leadership, or enrollment management experience
Proven track record of leading teams that consistently achieve revenue targets
Experience managing inside sales, admissions, enrollment, or consultative sales teams
Strong coaching, performance management, and leadership skills
Experience with CRM platforms such as HubSpot, Salesforce, or similar systems
Strong understanding of sales metrics, forecasting, and pipeline management
Preferred Experience
Experience in online education, workforce development, bootcamps, higher education, or coaching programs
Experience selling high-ticket services or education programs ($2,000–$20,000+)
Experience building and scaling enrollment or inside sales teams
Familiarity with digital lead generation channels including webinars, paid advertising, LinkedIn, and social media funnels
Startup or high-growth company experience
Skills & Traits
Strong leadership and accountability mindset
Data-driven decision-making abilities
Excellent coaching and mentoring skills
Exceptional communication and interpersonal skills
Consultative sales expertise
High emotional intelligence
Ability to thrive in a fast-paced startup environment
Results-oriented with a strong sense of ownership
Passion for education and career transformation
Compensation
On-Target Earnings (OTE): $48,000 per year
Base Salary + Performance-Based Bonus Structure
Team Enrollment Commission
Leadership Growth Opportunities
Professional Development and Training
Why Join Earlston Academy?
At Earlston Academy, you'll help build a world-class enrollment organization while making a meaningful impact on students' lives. You'll lead a talented team, contribute to company growth, and play a key role in helping individuals gain the skills needed to succeed in today's rapidly evolving workforce.
