Energy Toolbase

Software Development · Canada

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14 days ago
Marketing Programs Specialist
Energy Toolbase
AB
Full-time

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14 days ago

Energy Toolbase

Marketing Programs Specialist

AB, Canada

Full-time

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

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Responsibilities

The Marketing Programs Specialist manages the planning, execution, and continuous improvement of marketing campaigns, webinars, and educational programs. This role acts as the operational hub, coordinating cross-functional teams to ensure projects are delivered on time and aligned with brand objectives.

Requirements

Candidates must have at least four years of experience in B2B marketing, campaign coordination, or event management. A bachelor's degree in Marketing, Communications, or a related field is required, along with proficiency in project management and marketing platforms.

Experience

2 to 5 years

Education

bachelor degree

Working hours

40 hours per week

Job type

Full-time

Work arrangement

On-site

Skills

Project management
Program management
Marketing campaigns
Webinar coordination
Event logistics
Content publishing
Cross-functional collaboration
CRM
Marketing automation
Lead generation
Performance reporting
Quality assurance
Stakeholder management
Analytical skills
Problem-solving
Communication

Visa sponsorship

Not detected in the job text

Keywords

Marketing Programs
B2B Marketing
Campaign Execution
Webinars
Event Management
Content Publishing
Project Management
CRM
Marketing Automation
Lead Generation
Performance Reporting
Quality Assurance
SaaS
Renewable Energy
Stakeholder Management
Operational Efficiency
Marketing Playbooks
Standard Operating Procedures
Demand Generation
Brand Awareness

Original job description

The Role

The Marketing Programs Specialist is responsible for the planning, coordination, execution, and continuous improvement of Energy Toolbase's marketing campaigns, educational programs, webinars, events, and content publishing operations. This role serves as the operational hub of the marketing team, translating approved strategies into organized, high-quality execution while ensuring programs launch on time, on brand, and with clear measurement and follow-through.

Working closely with Marketing, Product Marketing, Design, Sales, and Marketing Operations stakeholders, the Marketing Programs Specialist manages production timelines, dependencies, workflows, and quality assurance processes that support ETB's demand generation and brand awareness objectives.

Essential Duties and Responsibilities

Translate approved campaign strategies and briefs into detailed production plans, milestones, timelines, dependencies, asset requirements, and launch checklists.
Coordinate and execute webinars and educational programs, including scheduling, speaker management, promotion, rehearsal coordination, event production, attendee experience, and post-event follow-up.
Maintain and manage publishing workflows for blogs, landing pages, email campaigns, and social media content, ensuring proper approvals, version control, scheduling, and quality assurance.
Coordinate cross-functional activities among marketing, product marketing, design, web, automation, and sales teams to ensure successful campaign execution.
Maintain the master marketing calendar and proactively identify scheduling conflicts, resource constraints, risks, and dependencies.
Ensure marketing programs have defined objectives, target audiences, calls to action, measurement plans, and lead follow-up processes prior to launch.
Monitor campaign execution and provide regular status updates, identifying risks, roadblocks, and required decisions.
Develop, document, maintain, and improve marketing playbooks, standard operating procedures, workflows, and quality assurance processes.
Track program performance and support post-campaign reviews to identify lessons learned and opportunities for process improvement.
Maintain campaign documentation, project records, reporting data, and operational assets in an organized and accessible manner.
Continuously evaluate marketing operations processes and implement improvements that increase efficiency, quality, consistency, and scalability.
Manage conference and event logistics, including vendor coordination, contracts, registrations, travel arrangements, booth requirements, promotional materials, lead capture readiness, and post-event reporting.

Knowledge, Skills, and Abilities

Strong project and program management skills with the ability to coordinate multiple initiatives simultaneously.
Excellent organizational skills and attention to detail, with a commitment to high-quality execution and follow-through.
Strong written and verbal communication skills.
Ability to work effectively with cross-functional stakeholders and coordinate activities without direct authority.
Knowledge of B2B marketing programs, campaign execution, webinars, events, content marketing, and lead generation principles.
Understanding of marketing funnels, campaign measurement, lead management, and performance reporting.
Experience managing timelines, priorities, dependencies, and competing deadlines in a fast-paced environment.
Proficiency with marketing, CRM, webinar, project management, and collaboration platforms.
Ability to identify operational challenges and implement practical process improvements.
Strong analytical and problem-solving skills.
Ability to maintain professionalism and effectiveness under tight deadlines and changing priorities.
Self-motivated with a continuous improvement mindset and a strong sense of ownership.

Education and Experience

Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or an equivalent combination of education and experience.
Minimum of four (4) years of experience supporting or coordinating B2B marketing campaigns, webinars, events, content operations, or marketing programs.
Experience in SaaS, software, renewable energy, or other technical industries is considered an asset.
Demonstrated experience coordinating projects across multiple stakeholders and departments.
Experience supporting content publishing, event management, campaign execution, and marketing operations processes.
Experience with CRM, marketing automation, webinar, and project management platforms preferred.

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Details last changed Sep 16, 2026. About these details

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Marketing Programs Specialist