Original job description
Join a Challenger
At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.
We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.
If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity.
We can’t wait to get to know you!
The Work
We’re looking for a strategic, operationally focused marketing leader to build the operating system, capabilities and ways of working that enable modern marketing to scale.
As Senior Director, Marketing Enablement & Operations, you will define how marketing plans, executes and governs work across the enterprise. You will establish scalable processes, integrated planning practices, technology enablement, governance frameworks and operational discipline that help teams move faster, work smarter and deliver measurable business impact.
You will build, lead and evolve a multidisciplinary function spanning marketing operations, automation, CRM/email operations and enablement. As a people leader, you will attract, develop and retain top talent, create clarity and accountability across the team, and foster a culture of continuous improvement, innovation and operational excellence.
If you’re energized by building high-performing teams, driving transformation and enabling marketing through technology, automation and AI, this role offers the opportunity to shape the future of marketing within a growing enterprise.
What we offer [For full-time permanent roles]
💰 Competitive discretionary bonus
✨ Market leading RRSP match program
🩺 Medical, dental, vision, life, and disability benefits
📝 Employee Share Purchase Plan
👶🏽 Maternity/Parental top-up while you care for your little one
🏝 Generous vacation policy and personal days
🖥 Virtual events to connect with your fellow colleagues
🎓 Professional development and comprehensive Career Development program
💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.
Equity, Diversity & Inclusion
EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger - and our people thrive - when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more, visit eqb.investorroom.com and eqbank.ca.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
More about this job
Responsibilities
Build and lead a multidisciplinary marketing enablement and operations function, establishing scalable processes, integrated planning, technology enablement, governance, and operational discipline across the enterprise. Develop and retain a high-performing team while driving transformation, automation, continuous improvement, and measurable business impact.
Requirements
The role calls for a strategic, operationally focused marketing leader with the seniority to define how marketing work is planned, executed, and governed across an enterprise. It also requires experience building and leading multidisciplinary teams and enabling marketing through technology, automation, and AI; no specific education or years-of-experience requirement is stated.
Skills
- Marketing Operations
- Marketing Strategy
- Integrated Planning
- Process Design
- Marketing Automation
- CRM Operations
- Email Operations
- Technology Enablement
- Governance
- People Leadership
- Team Development
- Change Management
- Artificial Intelligence
- Continuous Improvement
- Operational Excellence
- Performance Measurement
Benefits
- Discretionary Bonus
- RRSP Matching Program
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Benefits
- Employee Share Purchase Plan
- Maternity and Parental Leave Top-Up
- Vacation
- Personal Days
- Virtual Employee Events
- Professional Development
- Career Development Program
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Finance & Accounting
- Technology
Keywords
- Marketing Enablement
- Marketing Operations
- Integrated Planning
- Scalable Processes
- Technology Enablement
- Governance Frameworks
- Operational Discipline
- Marketing Automation
- CRM
- Email Operations
- Artificial Intelligence
- Enterprise Marketing
- Team Leadership
- Talent Development
- Continuous Improvement
- Operational Excellence
- Business Impact
- Financial Services
- Banking
- Change Management
