Marketing Manager

Make people stop scrolling and start booking.

• FAB runs 12 hospitality concepts across Toronto, Ottawa and Meaford
• We're looking for a marketer who creates content people share, save and show up for, and who can connect every viral moment to a full room
• This role is for someone ready to prove themselves: you'll have brands to grow, a direct line to ownership, and a role that grows as fast as your results

What you'll own

• TikTok-first content engine: build our brands on TikTok, then adapt the winners for Instagram Reels, Stories and YouTube Shorts. Think in hooks, series and recurring formats, not one-off posts.
• Creators and community: run influencer, creator and UGC partnerships, and turn our staff, regulars and big nights into content
• Trend radar: spot trends early, act on them within hours, and bring leadership case studies of what's working in hospitality and beyond, whether platforms, formats or menu ideas made to be filmed
• Creative direction: set a sharp visual identity for each brand across digital, signage, menus and print
• Tentpole moments: turn the biggest nights of the year into campaigns people talk about
• Full-funnel strategy: connect content to OpenTable, email, paid, partnerships and local store marketing so attention becomes reservations
• AI-powered workflow: use AI to produce more content, test faster and learn what performs
• Results: track reach, engagement, bookings and revenue, then scale what works and cut what doesn't

What you get

• Industry leading compensation: We're on a mission to build the next 20 years of our business and our people are the ones that get us there.
• Real resources: a content budget and the freedom to spend it where it performs
• Speed: you report directly to the Vice President and Ownership, with minimal red tape between an idea and making it come to life.
• A real growth path: hit your targets and you'll continue to progress. That's our commitment to you.

Who you are

• A content creator with a strategist's brain who has made content that has gone viral, and can show the numbers
• Hands-on behind the camera: you shoot, edit and publish without waiting on an agency
• An entrepreneur at heart who thinks like an owner, moves fast and is accountable for outcomes
• Fluent in AI tools as part of your daily workflow
• Experienced with OpenTable marketing
• 3+ years in marketing, with hospitality, food and beverage, or consumer brands a strong plus. A standout portfolio counts as much as years of experience.