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Senior Manager, Ag & Commercial Marketing

  • Saskatoon, SK, Canada

Full-time

This opening has closed.

The original listing is kept below for reference.

Job details

Job type
Full-time
Closing date
Experience
Have 10+ years of relevant progressively responsible experience in marketing with an emphasis on B2B or Agriculture marketing.
Posting language
English
Posted

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Original job description

Archived listing. The details below describe a past opening.

Federated Co-operatives Limited (FCL) is hiring a Senior Manager, Ag & Commercial Marketing on a permanent basis.

This is an opportunity for a seasoned marketing leader to shape the future of Ag & Commercial marketing at Co‑op. In this role, you’ll champion the Co‑op brand, align diverse stakeholders, and elevate how we reach Ag & Commercial customers across Western Canada. Your lived experience in agriculture (or extensive track record in ag marketing) will ground your strategic decisions in real-world understanding. Co-op is uniquely positioned in the agriculture and commercial energy space, and this role puts you at the forefront of shaping where we go next.

This position is a hybrid opportunity, with members of the marketing leadership team coming into the office approximately twice a week. The successful candidate will be based in commuting distance of Saskatoon, SK. Other arrangements may be considered for the right candidate.

What You’ll Do

  • Lead Co-op’s B2B marketing strategy: powering growth of our brand, products and services through increased reach, lead generation, and sales.
  • Collaborate with marketing peers and commodity teams to align on strategic marketing plans, leveraging insights to challenge the status quo and uncover untapped opportunities.
  • Act as a trusted strategic partner to commodity leaders and stakeholders. Champion a unified voice across B2B business lines (Energy, Ag Solutions, Home & Building) leading cross functional efforts to deliver consistent customer-centric marketing efforts.
  • Manage marketing budgets, ensuring alignment with organizational KPIs and long-term business growth.
  • Lead, coach, and develop a high-performing team of marketing professionals, building capability, driving accountability, and fostering a culture of collaboration and continuous improvement.

Who You’ll Work With

You will report to the Director, Commodity Marketing and lead a team of Senior Marketing Specialists dedicated to supporting local Co‑ops and FCL with marketing that resonates deeply with farmers, commercial operators, fleet owners, contractors, and rural communities. Importantly, this role also works hand-in-hand with business leaders to deliver a customer-centric approach to marketing programs and campaigns designed to propel B2B and B2F (Business to Farm) sales strategies. This is an exciting opportunity to join an award-winning marketing team recognized by the Retail Council of Canada, Canadian Agri-food Marketers Alliance, and International Association of Business Communicators.

Why It Matters

We help local Co-ops grow and thrive by offering a range of professional services, including marketing, market research, information technology, human resources, accounting, risk management and business development.

Who You Are

You are looking for a career in marketing leadership and:

  • Have 10+ years of relevant progressively responsible experience in marketing with an emphasis on B2B or Agriculture marketing.
  • Have a strong understanding of the agriculture industry, gained through lived experience, professional experience, or both.
  • Have experience leading a team of direct reports.
  • Have a bachelor’s degree in marketing, business administration, communications, or related field (a combination of relevant education and experience may be considered).
  • Have affiliation with marketing and communications professional bodies (considered an asset).
  • Have an interest in marketing technology trends and knowledge of project management principles.

What We Offer

  • Competitive salaries, short-term incentives, a comprehensive benefits package, and an employer-contributed pension plan.
  • Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.
  • As a co-operative, we do business differently. We believe in working together to serve Western Canadians, delivering profits back to our communities and investing in sustainable growth. To learn more about who we are and what we offer, visit www.fcl.crs.

We are committed to providing reasonable accommodations throughout the recruitment process to ensure an enjoyable candidate experience. If you require an accommodation during the recruitment process, we invite you to submit your requests to us via fclhr@fcl.crs. All information received will be kept confidential.

If this opportunity speaks to you, we invite you to apply by September 30, 2026.

We thank all candidates for their interest, however only those selected to continue in the recruitment process will be contacted. FCLHP

As this position is considered a position of trust, you may be required to complete a criminal record check in accordance with FCL policies.

FCL embraces diversity and inclusion. We’re working to create a workforce that is as diverse as the communities we serve and an environment where every team member brings their whole self to work. We believe all candidates should feel at home with us and be given the opportunity to fully participate during the recruitment process.
More about this job

Responsibilities

Lead Co-op’s B2B marketing strategy across Energy, Ag Solutions, and Home & Building, driving brand growth, customer reach, lead generation, and sales. Partner with business and commodity leaders, manage marketing budgets, and lead and develop a high-performing marketing team.

Requirements

Candidates should have 10 or more years of progressively responsible marketing experience, particularly in B2B or agriculture marketing, a strong understanding of the agriculture industry, and experience leading direct reports. A bachelor’s degree in marketing, business administration, communications, or a related field is expected, though a combination of relevant education and experience may be considered; professional affiliations are an asset.

Skills

  • B2B Marketing Strategy
  • Agriculture Marketing
  • Marketing Leadership
  • Team Leadership And Development
  • Stakeholder Management
  • Strategic Planning
  • Lead Generation
  • Sales Growth
  • Customer-Centric Marketing
  • Cross-Functional Collaboration
  • Marketing Budget Management
  • Market Insights
  • Marketing Technology
  • Project Management
  • Brand Management
  • Business Development

Benefits

  • Short-Term Incentives
  • Learning And Development Opportunities

Visa sponsorship

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Categories

  • Marketing
  • Management & Leadership
  • Agriculture
  • Sales
  • Energy

Keywords

  • B2B Marketing
  • Agriculture Marketing
  • Business-To-Farm Marketing
  • Marketing Strategy
  • Brand Management
  • Lead Generation
  • Sales Growth
  • Ag Solutions
  • Commercial Energy
  • Commodity Marketing
  • Customer-Centric Marketing
  • Marketing Campaigns
  • Marketing Budgets
  • Market Research
  • Stakeholder Management
  • Cross-Functional Collaboration
  • Team Leadership
  • Marketing Technology
  • Project Management
  • Business Development
  • Western Canada
  • Local Co-Operatives

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