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Added 40 mins ago
LS
Account Sales Manager – OEM Manufacturer (Residential HVAC/Hydronics)
Lock Search Group
Vancouver, BC · Greater Vancouver, BC
- Full-time
…to end users to maximize outcomes. This manufacturing sales representative position will cover the Greater Vancouver Region, as well Vancouver…
Added 2 hours ago
NB
Private Wealth Advisor
National Bank of Canada
Montreal, QC · Saint-Laurent, QC
- Full-time
Experience in business development with wealthy clients and/or entrepreneurs
Added 2 hours ago
NB
Private Wealth Advisor
National Bank of Canada
Montreal, QC
- Full-time
Experience in business development with wealthy clients and/or entrepreneurs
Added 2 hours ago
NB
Banking Advisor
National Bank of Canada
Laval, QC
- Full-time
This role offers opportunities for development. By obtaining your mutual fund representative licence, if you don’t already have it, you’ll be able to progress in your role and expand your…
Added 4 hours ago
EA
Enterprise Business Development Representative - Bilingual (French & English)
Expertise AI
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Role Description The Enterprise Business Development Representative - Bilingual (French & English) is a full-time, on-site role based in the Greater Toronto Area, Canada. This role focuses…
Added 4 hours ago
S
Account Representative II (Events - Canada)
SME
Markham, ON
- Full-time
…tradeshows, events, media, sponsorship, and advertising. The Account Representative II will prospect new accounts and renew current accounts…
Added 5 hours ago
AI
Regional Lead Architect - Transportation, Western Canada
Architecture49 Inc.
Vancouver, BC
- Full-time
Lead the development of hard backlog / net revenue forecasts for business development growth as per annual set targets.
Added 5 hours ago
NB
Banking Advisor
National Bank of Canada
Granby, QC
- Full-time
This role offers opportunities for development. By obtaining your mutual fund representative licence, if you don’t already have it, you’ll be able to progress in your role and expand your…
Added 5 hours ago
NB
BANKING ADVISOR
National Bank of Canada
Nicolet, QC
- Full-time
This role offers opportunities for development. By obtaining your mutual fund representative licence, if you don’t already have it, you’ll be able to progress in your role and expand your…
Added 6 hours ago
GE
Contract Warehouse Associate - Brantford
Gerrie Electric Wholesale Ltd.
Brantford, ON
- Contract
…Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the…
Added 6 hours ago
S
Ultrasound Sonographer, General Procedures, Medical Imaging - BC Women’s Hospital & Health Centre
Sanya’k̓ula
Vancouver, BC
- Part-time
…cultural immersion experiences, and continuous professional development to stay informed and responsive to equity-deserving groups. Provide patient-centred care that respects Indigenous…
Added 6 hours ago
MM
Manager, Export Liner
MSC Mediterranean Shipping Company
Montreal, QC
- Full-time
Represent MSC Canada at industry events, customer meetings, conferences, and business development activities.
Added 7 hours ago
HN
Sales Representative (Amazon & B2B) Neutraceutical Industry
Herbaland Naturals
Richmond, BC
- Full-time
We are looking for a results-driven Sales Representative with hands-on Amazon experience to grow Herbaland’s Amazon business while managing our B2B wholesale channel. This role will focus…
Added 9 hours ago
UO
Director, Child Care Services
University of Victoria
Victoria, BC
- Full-time
This role will serve as a key advisor to the Senior Director, Campus Engagement acting as their representative when required and acting as Senior Director in the incumbent's absence.
Added 9 hours ago
TS
Business Development Representative
Techspirit Solutions Inc
Mississauga, ON
- Full-time
Techspirit Solutions Inc. is seeking an experienced Business Development Representative to drive sales growth across commercial and residential technology solutions, including CCTV, AI…
Added 10 hours ago
M
AVP, AI
Manulife
Toronto, ON
- Full-time
Operating at the intersection of business strategy and AI engineering, the AVP partners with senior functional leaders to identify high-impact opportunities, shapes pragmatic delivery…
Added 10 hours ago
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Motorola Wireless National Account Manager
Channel Partners
Toronto, ON
- Full-time
The purpose of the Motorola Wireless National Account Manager is to drive training opportunities and key business initiatives with higher-level dealer management teams. You will be…
Added 10 hours ago
S
School Psychologist, Complex Developmental Behavioural Conditions (CDBC) - BC Children’s Hospital & Sunny Hill Health Centre
Sanya’k̓ula
Vancouver, BC
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Added 10 hours ago
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Outside Sales Representative
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- Full-time
Prospect and generate new business opportunities within your assigned territory
Added 10 hours ago
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Medical Stenographer 1, Anatomical Pathology - Lions Gate Hospital Labs
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…we’re focused on your care too – offering health, wellness, development programs to support you – at work and at…
Added 12 hours ago
F
Webber - Seasonal Equipment Operator Call-In - Port Colborne - Infrastructure Management
Ferrovial
ON · Fort Erie, ON · Port Colborne, ON · CAN - Webber - Infra - Niagara
- Full-time
…innovators and trailblazers. Ferrovial is also leading the development of the New Terminal One at JFK International Airport. Ferrovial shares trade under the ticker symbol FER on two stock…
Added 12 hours ago
F
Webber - Seasonal Equipment Operator Call-In - Homer - Infrastructure Management
Ferrovial
ON · Homer, ON · CAN - Webber - Infra - Niagara
- Full-time
…innovators and trailblazers. Ferrovial is also leading the development of the New Terminal One at JFK International Airport. Ferrovial shares trade under the ticker symbol FER on two stock…
Added 12 hours ago
R&
AML Operations Officer III
Robertson & Company Ltd.
Toronto, ON
- Contract
Business Hours: Monday – Friday, 8:30 AM – 5:00 PM
Added 12 hours ago
M
Quality Engineer Lead
Manulife
Waterloo, ON
- Full-time
…solutions, embed quality‑first practices across the software development lifecycle, and partner closely with engineering and product teams to deliver reliable, high‑performing systems. This…
Added 13 hours ago
B
Facility Manager III
BGIS
Toronto, ON
- Full-time
Excellent business management/development skills.

Forma.ai

Business Development Representative

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 29, 2026
Experience: 1-2 years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
Posting language: English
Posted: Oct 30, 2026

Original job description

About Forma.ai:

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We’re welcoming equally driven individuals who are excited about creating something big!

About the Team

The go-to-market team sits at the center of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation.

What You'll Be Doing

As a Business Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities.

Outbound & Prospecting

Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance

Execute personalized outbound outreach across email, phone, LinkedIn, and other channels

Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion

Qualification & Pipeline

Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai

Book qualified meetings and create new pipeline for our Account Executives

Use CRM and sales engagement tools to manage activity, track engagement, and stay organized

Sales & Marketing Collaboration

Partner closely with Account Executives on target accounts, messaging, and outreach

Follow up with inbound leads, event attendees, and prospects engaged through marketing programs

Work with Marketing to turn account engagement and intent signals into targeted outreach

What We're Looking For

1-2 years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS

Proven success engaging, qualifying, and generating sales opportunities

Experience talking to senior leaders at large organizations

Experience with high ACV deals and long sales cycles

Expertise in account-based strategies and highly personalized outreach

Experience scaling outreach and leveraging automation while maintaining a high-quality touch

Strong collaboration skills; experience working closely with GTM leadership

Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities

Excellent relationship-building, communication, and executive presence

Additional Job Info:

This position is for an existing vacancy
Compensation: 60K base salary; 90K OTE

What you can expect from us

Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success.

Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.

Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.

Our Values:

Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.

Use of AI for Recruitment

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

Our commitment to you:

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

We thank all candidates for their interest however only qualified applicants will be shortlisted.

Apply About employer

More about this job

Responsibilities

Research target accounts and stakeholders, conduct personalized multichannel outreach, and qualify prospects to create pipeline and book meetings for Account Executives. Collaborate with Sales and Marketing on account strategy, inbound follow-up, messaging, and outreach informed by engagement and intent signals.

Requirements

Candidates should have 1–2 years of experience in business development, enterprise business development, or strategic pipeline generation in B2B SaaS, with a record of engaging prospects and generating qualified opportunities. The role also calls for experience with senior leaders, high-value deals and long sales cycles, account-based outreach, automation, CRM and engagement tools, and strong communication and collaboration skills.

Skills

Business Development
B2B SaaS
Enterprise Prospecting
Account-Based Strategies
Personalized Outreach
Lead Qualification
Pipeline Generation
Sales Communication
Executive Relationship Building
CRM Management
Sales Engagement Tools
Analytics
Email Outreach
Phone Outreach
LinkedIn Outreach
Sales and Marketing Collaboration

Benefits

Employee Stock Ownership Plan
Medical Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
Paid Parental Leave
Annual Training Stipend
Career Growth Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Business Development
B2B SaaS
Go-to-Market
Pipeline Generation
Enterprise Sales
Account-Based Strategies
Target Account Research
Stakeholder Identification
Personalized Outreach
Email
Phone
LinkedIn
Prospect Qualification
Account Executives
CRM
Sales Engagement Tools
Analytics
Outreach Automation
Inbound Leads
Marketing Programs
Intent Signals
High ACV Deals
Long Sales Cycles
Sales Compensation
Sales Intelligence

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